53 episodes

Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more!

Visit https://www.infosum.com for more information on InfoSum.

Identity Architects InfoSum

    • Technology

Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more!

Visit https://www.infosum.com for more information on InfoSum.

    Liesbeth Bernaerts, IPG Mediabrands: Rethink everything

    Liesbeth Bernaerts, IPG Mediabrands: Rethink everything

    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.
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    • 41 min
    Moe Ismail, FreeWheel: Change is constant

    Moe Ismail, FreeWheel: Change is constant

    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Moe Ismail, Executive Director, Product Management, at Freewheel, to discuss identity, market fragmentation, TV advertising, and more.
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    Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b 
    More information on InfoSum https://www.infosum.com/ 
    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 
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    • 34 min
    Shiv Gupta, U of Digital: The why behind the what

    Shiv Gupta, U of Digital: The why behind the what

    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Shiv Gupta, Founder of U of Digital, to discuss educating the industry, collaboration, the value exchange, and more.
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    Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02j-5xh0 
    More information on InfoSum https://www.infosum.com/ 
    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 
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    • 49 min
    Jayesh Rajdev, ITV: We’re always in beta

    Jayesh Rajdev, ITV: We’re always in beta

    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Jayesh Rajdev, Controller of Advanced Advertising at ITV, to discuss Connected TV, retail media, innovation at ITV, streaming and linear audiences, Media for All (MEFA), and more.
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    Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b 
    More information on InfoSum https://www.infosum.com/ 
    More information on ITV AdLabs https://www.itvmedia.co.uk/itv-adlabs/product
    More information on Media for All https://www.mediaforall.org.uk/
    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 
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    • 50 min
    Ollie Shayer, Boots UK: From hype to reality

    Ollie Shayer, Boots UK: From hype to reality

    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Ollie Shayer, Omni-Media Director at Boots UK, to discuss retail media, first-party data, privacy, and more.
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    Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b 
    More information on InfoSum https://www.infosum.com/ 
    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 
    ---
    Subscribe to our newsletter: https://www.infosum.com/resources/insights 
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    • 40 min
    Best of Identity Architects 2023: Collective Responsibility

    Best of Identity Architects 2023: Collective Responsibility

    It’s been an incredible year for the podcast. We have spoken to brilliant industry leaders who have shared so many amazing insights, inspiring stories, and powerful advice. For the final episode of 2023, we take a look back at some of our favorite moments from the year. 
    Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b 
    More information on InfoSum https://www.infosum.com/ 
    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 
    ---
    Subscribe to our newsletter: https://www.infosum.com/resources/insights 
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    • 40 min

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