In Phocus

PhocusWire

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

  1. 1D AGO

    Rethinking tours and activities distribution with CityUnscripted and Context Travel

    In this episode, the CEOs of CityUnscripted and Context Travel unpack how distribution in tours and activities is evolving as major platforms like Tripadvisor and Airbnb expand their presence. Nick Whitfield of CityUnscripted argues that while the landscape may appear increasingly commoditized, the reality is more nuanced. Overwhelming choice and sameness across listings create friction for consumers, opening the door for differentiated experiences to stand out. He points to shifting search behavior, driven in part by AI, as a catalyst that could benefit more distinctive, experience-led operators rather than purely scaled marketplaces. June Chin-Ramsey of Context Travel reinforces that differentiation will hinge on human connection. As definitions of luxury evolve, she sees a growing premium on meaning and personal attention rather than traditional markers like high-end amenities. Expert-led tours, she argues, deliver something technology cannot replicate. AI and augmented tools may enhance discovery and planning, but they will not replace the depth and authenticity of a knowledgeable guide. Together, the guests highlight a fragmented but opportunity-rich sector where success will depend on clarity of product, thoughtful use of technology and a renewed focus on human-led experiences. All episodes: https://www.phocuswire.com/in-phocus See omnystudio.com/listener for privacy information.

    20 min
  2. APR 8

    CEO Spotlight: Wendy Olson Killion of Rome2Rio

    Multimodal travel is quickly becoming central to how people plan and experience trips, according to Rome2Rio CEO Wendy Olson Killion. Speaking at The Phocuswright Conference, Killion emphasized that multimodal transportation—combining flights, trains, buses and more—is no longer a niche behavior but a core part of travel. This shift is reflected in Rome2Rio’s data, where 50% of searches now involve multiple modes of transport. She noted that short-distance travel, particularly within 90 miles, is seeing significant growth, signaling changing consumer preferences and a broader definition of how trips are structured. Several factors are driving this trend. Regulatory changes, such as European Union restrictions on regional flights, are encouraging alternatives like rail. At the same time, cultural influence is playing a role, with celebrities and influencers reshaping perceptions of train and surface travel. Killion described this as the “surface rising,” highlighting the growing importance of non-air options. Beyond consumer behavior, she also discussed her first year leading Rome2Rio after transitioning from Expedia Group, and how the company is addressing challenges like overtourism. Together, these dynamics point to a future where multimodal travel is not just an option but the foundation of trip planning. All episodes: https://www.phocuswire.com/in-phocus See omnystudio.com/listener for privacy information.

    19 min
  3. MAR 25

    Travel platforms face cost and compliance impact of changing regulations

    Travel companies are entering a far more regulated era as governments in Europe and the U.K. expand consumer protections to reflect how travel is now bought and sold. Historically, regulations like the Package Travel Directive focused on bundled trips, but new rules extend coverage to services purchased within a 24-hour window, even if booked separately across a single platform. According to Rhys Griffiths of Fox Williams, this marks a significant shift, potentially requiring more companies to obtain licenses and implement insolvency protections. As a result, businesses that once operated outside strict regulatory frameworks may now face tighter operational constraints and oversight. At the same time, broader regulatory pressures are intensifying. The EU’s Corporate Sustainability Reporting Directive will require travel companies to disclose environmental, social and governance risks, including how climate change could impact demand patterns and business performance. Additional measures like the Digital Services Act are also increasing scrutiny, particularly around online content such as illegal listings. With penalties increasingly tied to company turnover, the financial stakes are high. Taken together, these changes are dramatically widening the regulatory net, catching many travel companies off guard as they struggle to keep pace with evolving compliance requirements. All episodes: https://www.phocuswire.com/in-phocus See omnystudio.com/listener for privacy information.

    19 min

Ratings & Reviews

5
out of 5
3 Ratings

About

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

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