The Pubcast with Jon Loomer

Jon Loomer
  • 4,9 (41)
  • MARKETING
  • DIÁRIO

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

  1. HÁ 3 DIAS

    The Learning Phase Is Just a Label

    Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.

    7min

  2. 8 DE OUT.

    Avoid the Bottomless Pit of Despair

    Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.

    9min

  3. 1 DE OUT.

    When Does Remarketing Actually Make Sense?

    Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.

    9min

  4. 24 DE SET.

    Frequency Is Not Your Problem

    Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaigns.

    7min

  5. 17 DE SET.

    How the Ad Auction Works

    The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.

    8min

  6. 10 DE SET.

    Incremental Attribution Explained

    Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

    7min

  7. 3 DE SET.

    Creative Diversification Is the New Targeting

    Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.

    7min

  8. 27 DE AGO.

    Why Aren't People Acting on Your Ads?

    When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everything and where you should actually focus your energy.

    6min
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Sobre

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Informações

  • Criado por
    Jon Loomer
  • Anos de atividade
    2012 - 2025
  • Episódios
    645
  • Classificação
    Livre
  • Copyright
    © 2012-25
  • Site do podcast
    The Pubcast with Jon Loomer

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