The Pubcast with Jon Loomer

Jon Loomer
  • 4.9（41則評分）
  • 行銷
  • 每日更新

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

  1. 5 天前

    Embrace the Grays of Meta Advertising

    Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising doesn't work that way, and demanding certainty means missing where real solutions are found. Jon explains why "it depends" isn't a cop-out, why the best answers live in the grays, and how to get comfortable with the uncertainty that comes with actually understanding how things work.

    7 分鐘

  2. 11月12日

    Focus on the What and Why, Not the How

    Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping the right setting will fix everything. But obsessing over the "how" of Meta advertising means ignoring what actually drives performance. Jon explains why you should focus on the "what" and "why" instead, and what questions you need to ask when troubleshooting bad results.

    7 分鐘

  3. 11月5日

    Let Go of the Excuses

    Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility might be the most overlooked trait in advertising and why new advertisers often have an advantage over veterans.

    7 分鐘

  4. 10月29日

    What Should You Do When Your Ads Aren't Working?

    When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you should follow, starting with why complexity is your enemy.

    7 分鐘

  5. 10月22日

    Embrace Your Lack of Control

    Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will make you obsolete and what you need to embrace instead.

    6 分鐘

  6. 10月15日

    The Learning Phase Is Just a Label

    Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.

    7 分鐘

  7. 10月8日

    Avoid the Bottomless Pit of Despair

    Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.

    9 分鐘

  8. 10月1日

    When Does Remarketing Actually Make Sense?

    Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.

    9 分鐘
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4.9
（滿分 5 顆星）
41 則評分

簡介

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

資訊

  • 創作者
    Jon Loomer
  • 活躍年代
    2012年 - 2025年
  • 集數
    650
  • 年齡分級
    兒少適宜
  • 版權
    © 2012-25
  • 節目網站
    The Pubcast with Jon Loomer

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