Influence Weekly

New Monaco Media, Inc.
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community. 

  1. Special Episode: From Brand Deals to Cap Tables—How Creators Access Ownership with Jeff Frommer of OWM

    6D AGO

    Special Episode: From Brand Deals to Cap Tables—How Creators Access Ownership with Jeff Frommer of OWM

    OWM is a platform building infrastructure to help creators move from brand deals into equity and ownership. The company standardized the influence-for-equity agreement, created creator stock option pools, and built systems that let founders, operators, and creators partner on attention-first businesses with real upside. Ceci chats with Jeff Frommer, Founder and CEO of OWM, to hear his perspective on three critical issues: why creators need to make ownership an "and" conversation instead of an "or" conversation when brands come knocking, how the three barriers blocking creator equity (lack of standardization, education gaps, and manager compensation models) can finally be solved, and why brands using equity as growth capital need to build creator advisory boards that activate storytellers instead of treating them like transactional megaphones. Tune in for concrete frameworks on structuring deals where creators invest social capital for long-term returns. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    42 min

  2. APR 1

    April 2026: Samsung's 140-Creator Summit, Mr. Beast's Paid Growth Machine & The Partnership Gap

    In this Q2 kickoff episode, hosts Ceci Carloni and Nii Ahene unpack three stories that reveal how brands are scaling creator programs—and where the industry still falls short: 📱 **Samsung Goes All In**: The Galaxy S26 Ultra launch brought 140 creators from 35 countries to San Francisco for a three-day summit with structured content tracks (camera, gaming, sound), live streams hitting 17 million views, and an award ceremony recognizing top performers. This wasn't just a product launch—it was a mini-conference designed to create algorithm-spiking density. Nii breaks down what other brands can learn about using real-life events to generate authentic UGC and why creating creator ecosystems beats flying out individual influencers. 📈 **Mr. Beast's 117M Subscriber Secret**: The largest single-year gain in YouTube history came from running 428 ads monthly through his company Creator Global, targeting India, Indonesia, and Vietnam with localized content. At peak, 298 unique ads ran in a single day. But Nii questions the strategy: is this growth for growth's sake, or can these markets actually deliver advertiser ROI? The bigger opportunity? Most brands aren't thinking about paid YouTube ads to grow their own channels—and they should be. 🤝 **The Partnership Gap That Won't Close**: An IAB study shows 60% of buyers say creator partnerships are their top priority, yet creators still face late payments and over-scripted briefs daily. Net Influencer's roundtable with 70 industry voices surfaced the same themes: creator freedom, fair pay, stop treating them as distribution. Nii's take? The conversation won't change until someone bridges the gap between how brands think (channels, demographics) and what creators need (creative liberty, partnership respect). From creator summits as algorithm strategy to paid growth at YouTube scale to the operational gaps holding partnerships back—this episode captures both the sophistication and dysfunction of creator marketing in 2026. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    12 min
  3. Special Episode: Why B2B Can't Ignore Creators Anymore—Attribution, ROI & Growth with Scott Sutton of Later

    MAR 30

    Special Episode: Why B2B Can't Ignore Creators Anymore—Attribution, ROI & Growth with Scott Sutton of Later

    Later is a leading influencer marketing and social platform that helps brands identify creators and launch campaigns backed by data-driven intelligence. The company serves both B2C and B2B companies looking to build scalable creator programs with measurable ROI. Ceci chats with Scott Sutton, CEO at Later, to hear his perspective on three critical issues: why B2B companies stayed on the sidelines of creator marketing for so long and what changed to make it relevant now, how attribution technology finally enables SaaS companies to track creator content from click to install to subscription revenue, and what separates experimental creator tactics from programs that CMOs can defend as legitimate growth channels. Tune in for concrete guidance on building creator strategies that deliver measurable business outcomes in B2B contexts. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    25 min
  4. Special Episode: From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze

    MAR 25

    Special Episode: From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze

    Amaze is an integrated commerce platform that helps creators and brands turn content moments into revenue streams. The company provides tools for product launches, audience insights, and monetization infrastructure that enable creators to build businesses around their audiences rather than relying solely on brand deals. Ceci chats with Danielle Pederson, CMO at Amaze, to hear her perspective on three critical issues: why the creator economy is shifting from attention and brand deals into a third wave focused on ownership and equity, how engagement signals from fans translate into actual product opportunities that creators can capitalize on quickly, and what brands misunderstand when they over-index on reach instead of audience intent. Tune in for actionable guidance on building creator businesses with compounding value beyond one-time partnerships. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    24 min
  5. Special Episode: From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media

    MAR 19

    Special Episode: From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media

    QYOU Media is a global creator marketing and media company that helps brands design creator-led campaigns reaching audiences across social platforms. The company works with major brands, studios, and entertainment companies to execute strategies that blend creator partnerships with media amplification and distribution. Ceci chats with Glenn Ginsburg, President of QYOU Media, to hear his perspective on three critical issues: how creator marketing shifted from experimental budgets to enterprise-level infrastructure inside major corporations, why media amplification has become necessary for brands investing six and seven figures in creator programs, and what breaks when companies try to scale creator marketing from 10 creators to hundreds while maintaining brand consistency. Tune in for concrete guidance on building creator strategies that deliver measurable impact at scale. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    31 min
  6. Special Episode: Why Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons

    MAR 13

    Special Episode: Why Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons

    Beacons is an all-in-one platform that helps creators manage their businesses—from link-in-bio storefronts and audience monetization to brand partnerships and creator tools. The company was built for creators first, and now focuses on connecting brands with creators who drive measurable impact. Ceci chats with Sabrina Haschak, Head of Partnerships at Beacons, to hear her perspective on three critical issues: why brands still struggle to measure creator marketing the same way they measure traditional media channels, what the most successful brand-creator partnerships have in common that others miss, and how creator pricing should reflect the reality that creators now function as full production companies. Tune in for practical guidance on treating creator marketing as a core channel, not an experimental budget line. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    34 min

  7. MAR 4

    March 2026: What 125 Industry Voices Are Saying Right Now

    Net Influencer is a trade publication and intelligence platform covering the creator economy, publishing daily content and roundtable research drawn from hundreds of industry professionals and executives. Its roundtable series aggregates frontline perspectives on the strategies, tools, and challenges shaping influencer marketing. Ceci Carloni sits down with Nii Ahene, founder of Net Influencer, to hear his perspective on three critical issues: whether brands are moving beyond last-minute cultural moment activations : why measurement in creator campaigns remains structurally difficult to solve : and what it actually takes to scale whitelisting beyond a single boosted post. Tune in for a ground-level read on where the industry is putting its energy — and where the gaps remain. From cultural moment strategy to the platform incentive misalignment that makes measurement hard to the operational reality of scaling paid creator media—this episode captures what 125 industry voices say matters most right now. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    14 min
  8. Special Episode: Podcasting's Breakthrough Year with Greg Glenday of Acast

    FEB 13

    Special Episode: Podcasting's Breakthrough Year with Greg Glenday of Acast

    In our fourth guest episode, host Ceci Carloni sits down with Greg Glenday, CEO of Acast, for an in-depth conversation about why 2026 is the year podcasting finally becomes mainstream—and what brands are still getting wrong about discovery, measurement, and showing up authentically in audio. 🎙️ The Meritocracy of Podcasting: Unlike traditional media where gatekeepers decide what content reaches audiences, or social platforms where algorithms put their thumb on the scale, podcasting is a pure meritocracy—listeners decide what's good by seeking it out. Greg argues this makes it fundamentally different from every other medium, but also harder for the industry to categorize. Podcasting doesn't fit neatly into audio, video, influencer, or social teams, so agencies and brands are still trying to find where it belongs. 🎯 Discovery Isn't Broken—It's Just Slow: The challenge isn't technology or algorithms—it's trust. Building a relationship with a podcast host takes time, unlike the instant judgment you make with Netflix shows. Greg shares how Acast is tackling discovery through curation, playlist experiments, cross-promotion, and transcription data that surfaces topical connections. But the real unlock? Getting brands to understand they're buying audiences, not creators—and 25 mid-sized shows with overlapping audiences can be more effective than one massive podcast. 💰 Why Big Brands Haven't Arrived Yet: Most top 250 US brands still don't buy podcasting. Greg uses peer pressure to wake them up: "Are direct response advertisers like Athletic Greens and BetterHelp smarter than billion-dollar CMOs? They only buy channels that work—and they've been growing with podcasting for years." The missing pieces are trusted third-party measurement, brand safety verification (now solved with partners like Barometer), and understanding that podcast ads should feel additive, not disruptive—intimate conversations, not roadside billboards. From why podcasting is narrative influence (not just audio) to how revenue should spread beyond the top 200 shows to why sought-not-served content changes everything about brand safety—this conversation captures podcasting at its inflection point. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    38 min
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About

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community. 

Information

  • Creator
    New Monaco Media, Inc.
  • Years Active
    2023 - 2026
  • Episodes
    72
  • Rating
    Explicit
  • Copyright
    © 2026 Influence Weekly
  • Show Website
    Influence Weekly

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