We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them.
Join hosts Ryan Barry and Patricia Montesdeoca as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.
Market Research | Consumer Insights | Business | Innovation
#40 - How to approach your category like it's your first day on the job
Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team.
Pressed for time? Catch the key takeaways around the 53 minute mark.
#39 - What’s changed in marketing (and what hasn’t)
Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years.
Pressed for time? Catch the key takeaways around the 30 minute mark.
#38 - How to do marketing people love
In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing.
Pressed for time? Catch the key takeaways around the 58 minute mark.
#37 - What it takes to be an (almost) perfect insights professional
In this summer bonus episode, co-hosts Ryan Barry and Patricia Montesdeoca distill and discuss the skill sets that make up an ideal insights partner, leader and supplier, based on what our guests shared this past season (as well as a few of their own!).
#36 - Lessons from a legend: Transforming insights before it was cool
Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders and suppliers into the heart of her lean insights team (and in turn bringing her team into the heart of business decision-making), what it really means to be customer-centric and reveals the skills future insights leaders need to become the ‘whole enchilada.’
Pressed for time? Catch the key takeaways around the 49 minute mark.
#35 - Why you need empathy to fuel growth
Previously recorded live at IIEX North America, Shazia Ali, Director of Community at Zappi, explores the importance of empathy when tapping into a growth mindset, the role of community building in creating strong customer - and internal - relationships and being comfortable with the uncomfortable to create ripples of change.
Pressed for time? Catch the key takeaways around the 44 minute mark.
Content we discussed in this episode:
Time to Think: Listening to Ignite the Human Mind by Nancy Kline
You are Awesome by Matthew Syed
Rebel ideas by Matthew Syed
Listening like a leader podcast episode with Nick Graham
Personal stories + real takeaways
Ryan and Patricia show us the fun and engaging side of the insights industry! Every episode they give us personal stories plus meaningful takeaways we can actually use. Plus they seem to have a lot of fun interacting with each other and the guests. It’s a must for anyone in insights or anyone who wants to learn more about it!
I take away something tangible each time I listen
Tangible insights for consumer centric leaders
Pragmatic stories on how people are really driving change and enabling businesses to drive consumer led decision making. Must listen for insights and marketing pros.