Inside Sellin‪g‬ Josh Braun

Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be Done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives.

How to defuse confrontational energy.

Would you believe me if I told you I was the best sales trainer? Probably not. That's because I'm biased. I have a vested interest in telling you I'm the best because I make money if you hire me. When you're too pushy, prospects think you're biased too so they pull away.  It's called perceived bias. In this episode, Laura Wallace, a social psychologist and postdoctoral researcher at George Mason University, talks about how to reduce judgemental biases.

Kendra cold called me. I was so impressed with her approach that I invited her on the podcast. In this episode we break down the call and why it was so awesome.

Bailey Brogden, on how to develop confidence when cold calling.

Justin Micheal on how to make an effective cold call.