Insights as a Service Lightwire

Nigel Moore runs The Tech Tribe, an organisation that has more than 4,000 MSPs as members, so he knows a thing or two about how to successfully sell into a specific niche segment or vertical.

This is a subject we have spoken about before on the podcast, and it has resulted in a lot f feedback from listeners where they have questioned how easy it is to do in the real world. In this episode Brendan shares this feedback with Nigel and gets him to counter the objections one by one.

You can expect practical tips on how to pivot without impacting revenue, how to market to specific segments, how this approach impacts hiring, and much more.

Brendan and Nigel deliver a must-listen episode for MSPs wanting to gain a competitive edge!

Wayne Small, the CEO of SMBiT Professionals, joins Brendan to explore the challenges and opportunities in the MSP industry, with a specific focus on the needs of small businesses in ANZ.
Diving into topics ranging from integrating AI effectively, mitigating macroeconomic risks, collaborating with other MSPs, and identifying client retention opportunities.

The S-L Index 2023 Annual Compensation Report is out! And it is the focus of this week's episode. 



Peter Kujawa, VP - of Service Leadership, a Connectwise Solution and Brendan discuss the latest compensation trends in the #msp industry and how they relate to the impact of automation on M&A and valuation multiples. They also explore emerging technologies such as #ai and their effect on the industry.



Tune in to learn about adapting to stay competitive, controlling profitability, innovating to meet changing client needs, and more.

Today Brendan and Dave Sobel from MSP Radio are talking about one of the hottest topics in tech right now with a focus on #chatgpt - the AI tool that's taking the world by storm. 🤖

We dug deep into the topic of regulation surrounding AI and its implications for the IT industry, and the impact of #ai on job opportunities for MSPs and the wider economy.🤔

You will discover how you can leverage the opportunities presented by AI and use it to your advantage.🌟

So, grab a notepad and get ready to dive into this week's episode to learn all about the power of AI in the IT industry!

James Davis, the Pax8 Academy Director, joins Brendan to chat about the changing MSP landscape.

From the decline of the traditional MSP model to pricing models and the challenges posed by SaaS vendors - they cover it all.

Tune in to find out how you can shift your MSP to a more profitable model, the necessary skillset for a successful cybersecurity play, and where the industry is heading. So, grab your headphones and get ready to dive into this week's episode.

In this episode, Ally Bourke, marketing advisor and founder of The Launch Project, is here with Brendan to discuss the latest marketing trends and techniques for MSPs.

They dive into the nitty-gritty of how to sell something that people don't understand. Discuss the power of storytelling, whether marketing content should be gated or not, and how marketing practices in Australia and New Zealand compare to the rest of the world.

Along the way, they consider the pros and cons of agency vs. in-house marketing for MSPs and provide tips for building your marketing team from scratch.

This episode is packed with valuable insights for MSPs looking to up their marketing game!