Insights as a Service Lightwire

Join Brendan Ritchie and Paul Green from MSP Marketing as they delve into the nuances of modern marketing.

They discuss the undeniable power of niche content, the transformative impact of understanding client trends and frustrations, and the significance of podcasts in today's digital landscape.

They also highlight the importance of commitment and consistency and explore the art of generating standout content.

This episode is packed with insights and strategies.
Tune in for a masterclass in marketing strategy, personal branding, and much more!

Chapters:
00:00:00 - Importance of Marketing in the MSP Sector
00:07:03 - Overwhelming for Techs
00:14:09 - Building Trust and Engagement with MSPs
00:21:20 - Tracking and Eliminating Red Tasks in MSPs
00:28:31 - Product Managers and Marketing Responsibility
00:35:45 - Putting Yourself Out There
00:42:40 - The Commitment and Consistency of Podcasting
00:49:35 - Three-step marketing strategy
00:56:25 - The Challenges of Business Ownership

In this episode of Insights as a Service, Brendan is joined by Dean Ellis, recruitment manager at Beaumont People.

From global Insights to local benefits, they delve into the latest developments in technology recruitment. Explore market trends, talk about security and career progression in smaller MSPs, tackle salary inflation, and gain insights on employee retention, skills assessment, and customer support.

They also discuss the concept of functional roles in tech and how to make the four-day work week work in your business.

Chapters:

00:00:00 - The Pitfalls of Chasing a Higher Paycheck

00:04:55 - Salary Increases for Software Engineers

00:09:39 - The Security Perception in Smaller MSPs

00:14:24 - Promoting Unskilled Employees in MSPs

00:19:09 - The Importance of Company Culture

00:23:53 - The Impact of Offshoring on the Technology Sector in Australia

00:28:31 - Specialization and Offshoring in the Tech Industry

00:33:11 - Implementing a Four-Day WorkWeek

00:37:48 - Ensuring Customer Satisfaction and Productivity

00:42:30 - Measuring and Increasing Direction

00:46:57 - Effective Communication with Customers

00:51:37 - Value-Added Service and Building Sticky Relationships

In this episode, Brendan delves deep into the sales universe with James Bergl, the VP Communities & Ecosystem APAC at Pax8.

Learn about striking the right balance in sales leadership, fair compensation, and the art of relationship-based selling.

They touch on the nuances in the tech industry and the essence of financial literacy in sales and unveil the blueprint for success in these challenging economic times.

Chapters:
00:00:00 - Paying Someone What They Are Worth and Building a High-Performance Sales Team
00:05:41 - Incentivising Sales Teams
00:10:51 - Motivation beyond money in sales
00:16:07 - The Importance of Commission Plans in Hiring
00:21:27 - The Importance of Qualified Salespeople
00:26:38 - Building a Sales Pipeline and Social Media Strategy
00:31:54 - The Why, How, and What of Sales in Troubled Economic Times
00:37:27 - The Future of MSP Business Models
00:42:45 - Building Value Compositions for Business Success


Where to find them:
👉Brendan Ritchie https://www.linkedin.com/in/brendanri...
👉James Bergl https://www.linkedin.com/in/jbergl/

Free resources:
👉The NBN Explained: https://www.lightwirebusiness.com/nbn-playbook/?utm_source=youtube&utm_medium=organic-social&utm_campaign=nbn-playbook

👉 B2B Internet Services in NZ: https://www.lightwirebusiness.com/b2b-internet-services-in-nz-guide/?utm_source=youtube&utm_medium=organic-social&utm_campaign=b2b-internet-services-in-NZ

In recent years, growing expectations from consumers and investors for better ESG (Environment, Social and Governance) practices have led businesses to shift towards models prioritising profit generation in pursuit of positive social impact.

So, how can you do good while doing well?

In this week's conversation, AJ McKean, the Managing Director of Synergy Technologies, discusses running a for-profit business with a focus on creating a positive social impact.

The idea of running a business that aims to do good by being good at what it does.




00:00:00 - The Competitive Advantage of Purpose-Driven Organizations

00:04:59 - Making a Difference through Social Impact

00:09:45 - The Challenge of Choosing Good Causes

00:14:33 - Balancing Genuineness and Accountability

00:19:02 - The Importance of Purpose and Impact to Motivate the Team

00:23:35 - Balancing Stakeholder Impact in Business

00:28:08 - Balancing Outside Influences and Personal Passion

00:32:40 - Balancing Purpose and Profit in Organizations

00:37:20 - Engaging the Team and Supporting Charities

00:41:46 - Taking a Step Forward


Where to find them:
👉AJ McKean: https://www.linkedin.com/in/amckeannz/
👉Brendan Ritchie https://www.linkedin.com/in/brendanri...

This time, we have something special in store for you.

Recently, Brendan had the privilege of being a guest on the Pax8 Academy podcast, hosted by the amazing James Davis.



During their conversation, they delved into Brendan's experience of bringing a New Zealand business to Australia.

Exploring the valuable lessons learned, the required investment, and the resulting return on that investment, they guys cover topics relevant to all businesses looking to offer services across both countries.

Additionally, they discussed the timeframe for achieving success and what Brendan might do differently if he had a do-over.



If you're an MSP or a telco currently operating in either Australia or New Zealand and wondering whether it's the right time to venture into the other market, you're in for a treat. Their discussion is packed with valuable insights that can help inform your decision-making process.



0:00 Background

5:00 Biggest challenges getting into the AU market

11:20 The secret to building your network, fast

20:00 What to do when can’t directly compete

23:20 The first hires you need when entering a new market

27:50 Creating alignment in a remote-first culture

32:00 Benefits of trans-Tasman operations

35:00 How much $ do you need to enter a new market

40:00 Final thoughts




👉James Davies https://www.linkedin.com/in/thejamesdavisaus/

👉Brendan Ritchie https://www.linkedin.com/in/brendanritchie/

AI is here, and it’s bigger than the internet, according to Tim Warren, CEO and founder of Ambit. How you use it in your business will determine the quality of experience your customers have and how effectively you differentiate your brand.

This week’s conversation is taking Brendan into the history and development of AI, from Natural language processing (NLP) to Generative Pre-trained Transformers (GPT) and its applications in various industries.

You will learn how businesses are focusing on new customer service tactics, using AI in B2C and B2B interactions to drive bottom-line growth.

Blog/Resources: https://bit.ly/3rvqsb3
NBN Playbook: https://bit.ly/3PUbRQX

Brendan Ritchie https://www.linkedin.com/in/brendanritchie/
Tim Warren https://www.linkedin.com/in/tswarren/
Ambit https://www.linkedin.com/company/ambit-ai/
Organisational Readiness: AI and GPT: https://www.ambit.ai/resources/organisational-readiness-ai-and-gpt



00:00:00 - The Marketing Power of AI
00:02:13 - Introducing Ambit: Customer Service with AI
00:03:01 - Finding the Right Business Idea
00:03:20 - The Rise of AI and Blockchain in Business
00:06:35 - The Definition of Artificial Intelligence and its Development
00:10:00 - The Evolution of Natural Language Processing
00:13:21 - The Rise of Generative AI
00:16:52 - The Viral Adoption of Chat GPT: Bigger than the Internet
00:20:16 - The Stunning Visuals and Advances in AI
00:23:40 - The Role of Engineers in Real-World Applications
00:26:56 - Creating Art in the Style of Nirvana
00:30:06 - The Cognitive Challenges in AI and Humans
00:33:13 - The Evolution of Cybersecurity Threats
00:36:29 - The Democratization of Skill Sets in the Job Market
00:39:42 - Coder Disruption and Industry Regulation
00:42:49 - The Importance of Regulation and Consumer Safety
00:45:50 - Automating documentation with chat GPT
00:49:02 - Sophisticated Support Mechanisms
00:52:17 - Chatbot Adoption in B2C and B2B Markets
00:55:26 - Where to Find Tim