56 episodes

The podcast that helps MSPs get ahead. Join Brendan Ritchie each week to hear the latest news, insights, and opinions that matter to people working in Managed Service Providers (MSPs) and telcos in Australia and New Zealand. Insights as a Service is the podcast that pulls together the key industry talking points and combines them with real world experiences shared by industry leaders to deliver value to professionals working in tech. Each episode is made possible by the microphones, studio space and people made available by Lightwire, check them out at lightwirebusiness.com

Insights as a Service Lightwire

    • Business

The podcast that helps MSPs get ahead. Join Brendan Ritchie each week to hear the latest news, insights, and opinions that matter to people working in Managed Service Providers (MSPs) and telcos in Australia and New Zealand. Insights as a Service is the podcast that pulls together the key industry talking points and combines them with real world experiences shared by industry leaders to deliver value to professionals working in tech. Each episode is made possible by the microphones, studio space and people made available by Lightwire, check them out at lightwirebusiness.com

    55 - Picking a niche: A blue print with Nigel Moore

    55 - Picking a niche: A blue print with Nigel Moore

    Nigel Moore runs The Tech Tribe, an organisation that has more than 4,000 MSPs as members, so he knows a thing or two about how to successfully sell into a specific niche segment or vertical.

    This is a subject we have spoken about before on the podcast, and it has resulted in a lot f feedback from listeners where they have questioned how easy it is to do in the real world. In this episode Brendan shares this feedback with Nigel and gets him to counter the objections one by one.

    You can expect practical tips on how to pivot without impacting revenue, how to market to specific segments, how this approach impacts hiring, and much more.

    Brendan and Nigel deliver a must-listen episode for MSPs wanting to gain a competitive edge!

    • 42 min
    54 - The Power of Peer Groups

    54 - The Power of Peer Groups

    Wayne Small, the CEO of SMBiT Professionals, joins Brendan to explore the challenges and opportunities in the MSP industry, with a specific focus on the needs of small businesses in ANZ.
    Diving into topics ranging from integrating AI effectively, mitigating macroeconomic risks, collaborating with other MSPs, and identifying client retention opportunities.

    • 45 min
    53 - What are profitable MSPs paying? - with Peter Kujawa

    53 - What are profitable MSPs paying? - with Peter Kujawa

    The S-L Index 2023 Annual Compensation Report is out! And it is the focus of this week's episode. 



    Peter Kujawa, VP - of Service Leadership, a Connectwise Solution and Brendan discuss the latest compensation trends in the #msp industry and how they relate to the impact of automation on M&A and valuation multiples. They also explore emerging technologies such as #ai and their effect on the industry.



    Tune in to learn about adapting to stay competitive, controlling profitability, innovating to meet changing client needs, and more.

    • 51 min
    52 - MSP Meets AI - where's the opportunity?

    52 - MSP Meets AI - where's the opportunity?

    Today Brendan and Dave Sobel from MSP Radio are talking about one of the hottest topics in tech right now with a focus on #chatgpt - the AI tool that's taking the world by storm. 🤖

    We dug deep into the topic of regulation surrounding AI and its implications for the IT industry, and the impact of #ai on job opportunities for MSPs and the wider economy.🤔

    You will discover how you can leverage the opportunities presented by AI and use it to your advantage.🌟

    So, grab a notepad and get ready to dive into this week's episode to learn all about the power of AI in the IT industry!

    • 50 min
    51 - The MSP Model Is Dead

    51 - The MSP Model Is Dead

    James Davis, the Pax8 Academy Director, joins Brendan to chat about the changing MSP landscape.

    From the decline of the traditional MSP model to pricing models and the challenges posed by SaaS vendors - they cover it all.

    Tune in to find out how you can shift your MSP to a more profitable model, the necessary skillset for a successful cybersecurity play, and where the industry is heading. So, grab your headphones and get ready to dive into this week's episode.

    • 52 min
    50 - Marketing For MSPs

    50 - Marketing For MSPs

    In this episode, Ally Bourke, marketing advisor and founder of The Launch Project, is here with Brendan to discuss the latest marketing trends and techniques for MSPs.

    They dive into the nitty-gritty of how to sell something that people don't understand. Discuss the power of storytelling, whether marketing content should be gated or not, and how marketing practices in Australia and New Zealand compare to the rest of the world.

    Along the way, they consider the pros and cons of agency vs. in-house marketing for MSPs and provide tips for building your marketing team from scratch.

    This episode is packed with valuable insights for MSPs looking to up their marketing game!

    • 55 min

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