Is Your Website AI-Ready? Structuring for Generative Search & Discovery

In this 25-minute episode, host Andi Miles shows small business owners how to optimize their websites for AI-powered search tools like ChatGPT, Google's AI features, and Perplexity. As more customers turn to AI assistants for product research and recommendations, traditional website optimization isn't enough. The fundamental shift is from optimizing for search algorithms to creating content that AI tools can understand, trust, and confidently recommend to users asking conversational questions.

Andi shares a detailed case study from working with a beauty and skincare distributor who transformed their generic product descriptions into helpful, question-answering content. After restructuring their site to explain what ingredients do and who they're best for, they validated the changes by asking AI tools directly about their products—and watched as the AI began recommending their store. The result? Visitors arriving via "AI recommended" searches converted at much higher rates than regular website traffic.

The episode provides practical tactics including how to organize content with proper headers (explained for beginners), write in natural conversational language, and conduct your own AI-readiness audit. Key takeaway: the businesses winning at AI discovery aren't the biggest—they're the ones creating genuinely helpful content that serves real customer questions. Perfect for small business owners, entrepreneurs, and anyone managing a business website who wants to stay ahead of the curve.

Show written by Andi Miles. Theme music is produced and written by Abnoxix.