Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

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EPISODE DESCRIPTION

Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

Full transcript and show notes

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TIMESTAMPS

00:13 - Catch up

00:48 - Today’s Guest

01:16 - Justin Welsh by the numbers

01:42 - Beginnings of Justin’s writing career

03:50 - Justin experiences burnout

04:10 - What we learn in this episode

05:18 - Early on people didn’t get it

06:04 - Is LinkedIn a practical place to start writing?

07:34 - Justin’s early experience writing

08:45 - Morning routine post blows up

10:08 - Justin’s starting expectations

11:51 - Is business a game?

19:44 - How to make a great LinkedIn Profile

21:55 - Crafting the perfect LinkedIn headline

25:30 - The Creator Funnel

28:14 - Do platforms suppress content with links?

31:30 - How should people emulate Justin today?

35:41 - Justin’s approach to social media

37:33 - Using LinkedIn to grow on Twitter

40:08 - Using awareness channels to grow

41:15 - People get weird about sales funnels

42:35 - Where are creators falling short?

46:52 - What separates the 5% from the 1%?

47:48 - When do you decide to make something a product?

51:32 - Justin’s course structure and production

54:10 - Does Justin have a team behind him?

55:10 - Justin gets very real about burnout

56:55 - Justin’s approach to networking

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