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Next League

Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it? Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.   For more on Next League, visit our website or follow us on LinkedIn.

  1. 2D AGO

    How the Sports Industry Is Rethinking Its Talent Pipeline with Scott Rosner

    Scott Rosner collected hundreds of rejection letters he got trying to break into sports. And it shaped exactly how he thinks about the candidates knocking on Columbia's door today. Private capital has rewritten ownership, NIL and conference realignment have blown up college athletics, and AI is changing how every function operates. The curriculum can't look the same as it did ten years ago. As Program Director of the Sports Management program, Scott believes the industry needs people who can think across disciplines, absorb disruption, and figure things out when there's no playbook. His graduates are stepping into roles across agencies, media, and betting — often inside organizations navigating that complexity in real time. In this episode, you’ll hear: How Columbia structures a 40+ adjunct faculty model to deliver practitioner-led instruction at scaleWhy career outcomes are increasingly skewing toward agencies, media, and betting over ticket salesWhat Columbia’s 60-second video essay reveals about candidate decision-making under pressureWhat curriculum changes are required to keep up with AI adoption and disruption in college athleticsHow Columbia evaluates grit, failure response, and long-term potential in admissions decisions Resources and Links: Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future. Connect with Scott Rosner on LinkedIn. Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.

    40 min
  2. MAR 3

    The Gap Between AI Hype and What Actually Works in Sports with Scott Gutterman

    If you’re going to talk about generative AI in sports, don’t start with the tools. Start with the operating model. Are you structured to deploy it at scale? Scott Gutterman is back, drawing on two decades of experience inside one of the most complex sports in the world. His lens is operational. How do you prioritize? How do you govern? How do you create space for innovation without introducing chaos? From there, Scott and Dave get tactical on AI — including what sports leaders often misunderstand, why most organizations stall after early pilots, and what it actually takes to move from POC to a durable, production-grade system. Scott also shares what he believes is overhyped vs. underhyped right now, and how operators should evaluate emerging technology without chasing noise. In this episode, you’ll hear: How automation is reshaping the cost structure and scalability of content production in sports organizationsWhat it takes to connect internal data systems so AI outputs are accurate, secure, and usableWhy AI governance, monitoring, and security matters as much as model selectionHow headless architecture supports multi-platform fan distribution without rebuilding your stack every cycleThe gap between AI demos that impress executives and systems that actually integrate into daily workflowsResources and Links: Connect with Scott Gutterman on LinkedIn and connect with Shripal Shah on LinkedIn. Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.

    44 min

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About

Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it? Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.   For more on Next League, visit our website or follow us on LinkedIn.

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