Show Notes: In this episode of the Fame-Ready Podcast, Katrina Owens, top personal branding and PR expert, breaks down one of the most overlooked—but essential—assets for growing a profitable personal brand: your media kit. If you’ve ever wondered whether you actually need a media kit (or what should go in it), this episode clears up the confusion. Katrina shares how media kits have evolved over the years—and why there’s no longer a one-size-fits-all approach when it comes to pitching yourself for opportunities. She walks you through exactly what to include, page by page, and how to tailor your media kit based on your specific goals—whether that’s landing speaking engagements, securing brand partnerships, or bringing on event sponsors. From positioning and audience clarity to metrics, packages, and social proof, this episode gives you a practical roadmap to creating an asset that actually converts. In this episode, you’ll learn: • What a media kit actually is (and how it’s evolved beyond PR and journalism) • Why there’s no “one-size-fits-all” media kit—and how to tailor yours to your goals • The must-have sections every high-converting media kit should include • How to position yourself as a valuable asset (not just a service provider) • The difference between speaker kits, brand partnership decks, and sponsorship packages • How to clearly define and present your audience to attract aligned opportunities • What metrics and analytics brands actually care about (and why honesty matters) • How to structure your offers, packages, or “starts at” pricing for flexibility • Why case studies, testimonials, and social proof are critical for closing deals • What to include if you’re pitching yourself for speaking engagements • The biggest mistakes people make when creating media kits (and how to avoid them) Sponsors & Resources This episode is brought to you by Faire If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move. Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally. If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA Meagan Buggey – Meta Ads & Funnel Strategy Today’s episode is brought to you by Meagan Buggey, Meta Ads & Funnel Strategist and author of the upcoming book This Is Why Your Ads Suck. If you’ve ever opened Ads Manager, seen disappointing results, and thought, “I have no idea what’s actually wrong,” this book is for you.Meagan shows online business owners how to stop guessing, stop blaming the algorithm, and start reading their numbers like a real CEO. Inside the book, you’ll learn how to spot the real leaks in your marketing—whether it’s your hook, your ad copy, your landing page, or your funnel—and what to fix first so your ads finally bring in leads and sales consistently. If you’re ready for ads that feel human, aligned with your values, and actually convert, head to https://youradbestie.com/earlyaccess to join the launch list. Big Brand Energy Live This episode is brought to you by Big Brand Energy Live—Katrina’s signature full-day experience for ambitious women ready to step into their next level. Happening June 11, 2026 in Surrey, BC, this event is designed to help you increase visibility, authority, and opportunity in your brand. VIP spots are limited and include a private media kit creation session, front-row access, and a post-event strategy session. Use code FAMEREADY to save on your ticket: https://katrinaowens.com/events Follow Katrina: Instagram: https://www.instagram.com/katrinaowenspr/ Instagram (FameReady): https://www.instagram.com/getfameready/ LinkedIn: https://ca.linkedin.com/in/owenskatrina If this episode helped you finally understand how to position yourself for bigger opportunities, rate and review the podcast on Apple or Spotify—and share it with a founder who’s ready to get paid for their visibility.
