Launch Like a Creator

Rachel Emma Waring
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Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

  1. 2D AGO

    How to fix the hidden content mistake that's blocking your sales - Ep 24

    If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment. This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content. In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action). You’ll learn: 💡 Why your content is secretly confusing your audience 💡 The difference between expert mode and resonating mode 💡 Real examples of how to rewrite classic “coach” or “strategist” language so it sells. This is Part 1 of a 2-part mini-series helping you fix the two biggest reasons your content isn’t converting. Connect with Rachel: Instagram: @rachelemmawaring Website: rachelemmawaring.com Download my free mini-masterclass: Your Pre-Launch Signature Series.

    14 min

  2. OCT 8

    Debriefing my best launch of 2025 - how I TRIPLED my sales

    If you're nosy and LOVE a launch behind the scenes deep dive, this is the episode for you. I'm debriefing my best launch of 2025 with you including: 💡 What went well and what I did differently 🪐 What my biggest sales drivers were ✨ What contributed the most to me tripling the sales of my last launch 🛸 What didn't go so well and what I'd change next time Mentioned in the episode: Chloe Slade (my incred mindset coach): https://www.instagram.com/itschloeslade/ Nieve Taylor (ads QUEEN): https://www.instagram.com/thisistaylored/ Pre-Launch Signature Series Masterclass: https://www.rachelemmawaring.com/signature-series-masterclass

    26 min

  3. OCT 1

    How to create more time and spaciousness into your business

    If you're constantly feeling scattered and behind and you've ever caught yourself saying "I'll just get to the end of this week / month / year and then I'll sort out my strategy properly", this episode is for you. In this episode, I’m breaking down the biggest time drains I see ambitious creatives falling into - like posting content that doesn’t convert, chasing shiny tactics, relying on offers that eat up every ounce of your energy, and constantly starting from scratch with sales. If you’re tired of running on survival mode, always behind, always overthinking - this conversation will help you see how a few key shifts can buy you back your time, energy, and creative spark. And if you’re ready to step into a more repeatable, spacious way of selling - that’s exactly what I’ll help you do inside Luminous Launching doors are closing for the rest of the year TONIGHT and this is the last time it’ll ever be at this price 💡

    16 min

  4. SEP 24

    How Meg launched like a creator and tripled her waitlist goals

    Want to know what launching like a creator really looks like in a real life launch? Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching. Meg shares: - How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch. - How she ditched boring carousel content and started having way more fun in her launch. - The ripple effect her launch had across her business, in more ways than just sales. - How she tripled her live event sign up goal and welcomed 19 dream clients into her new program. - How Luminous Launching supported her along the way. Join Luminous Launching before Oct 1st before the price increases, and get your bonus personalised Stand Out Launch Plan. You can find Meg here: https://www.thejoyprojectcoach.co.uk/ https://www.instagram.com/thejoyprojectcoach/

    31 min

  5. SEP 17

    Rebranding Launching: How to Sell Like a Creator - Ep 20

    Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that. In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn. We’ll talk about:✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide✨ How launches create recurring revenue, structure, and audience growth (aka your business baseline)✨ The ripple effect of launching - collabs, visibility, new clients, and sales beyond your cart open✨ Why launching is the fastest way to sharpen your messaging, content, and offers✨ How to step into “creative director energy” and launch like a creator, not a marketing machine✨ My wholesome little launch rituals that make the process joyful instead of draining Whether you’ve had a launch flop, you’re stuck in feast-or-famine, or you’re just curious about how launching could actually feel good… this one’s for you. Because launching doesn’t have to drain you. And when you launch like a creator, selling becomes self-expression. 🔗 Mentioned in this episode: Join Luminous Launching here and get the launch bonuses. The Launch Basket Reel FREE mini-masterclass, Your Pre-Launch Signature Series

    33 min

  6. SEP 10

    Behind the Scenes of My Chillest Launch Yet (and What I’m Doing Differently)

    Think launching has to be stressful, complicated, and exhausting? Think again pal. In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time. You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you start launching, and how building your community is actually part of the process. If you’ve ever told yourself you’re not ready yet, this is your reminder that launching can feel spacious, creative, and fun. Sign up for the free mini-masterclass: Your Pre-Launch Signature Series Nieve's Lazy Ads Training: https://taylormarketingni.com/lazy-ads-method

    15 min

  7. SEP 3

    Why your launch isn't converting (even if you're doing everything right) - Ep 18

    You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things. So why aren’t your launches converting the way you want them to? In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales. 🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that actually converts.💡 Launching like a Strategist? You’ve got the timelines, the funnels, the complicated early bird bonuses, but you’re missing the creative spark and personality that make people choose you in a crowded market. Neither one is enough on its own. What you need is the middle of that Venn diagram: launching like a Creator. The sweet spot where your personality and creativity are supported by the strategy that builds hype, grows your waitlist, and gets people ready to buy on day one. We’ll cover: The hidden mistakes Creatives and Strategists make that cost them sales Why launches that “look good on the outside” still flop The role of conversion rates (and why even experienced launchers often aren’t tracking them) What it means to launch like a Creator - and how to start If you’ve ever felt like you’re doing everything right but the sales still aren’t rolling in, this one’s for you. 👉 And if you want to take this further, grab my free mini masterclass: Your Pre-Launch Signature Series. You’ll learn how to create binge-worthy content that grows your audience, fills your waitlist, and turns your launch into an unmissable event. Get it here → https://www.rachelemmawaring.com/signature-series-masterclass

    13 min

  8. AUG 27

    How to grow your audience + fill your waitlist before a launch

    Most launches don’t flop when you start selling they flop before they even start. If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you. I’m breaking down why:✨ Your waitlist is the most important predictor of launch sales✨ Pre-launch is even more important than launch (yes, really)✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy. I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of. And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series. What You’ll Learn in This Episode: Why waitlists = conversions (and why cart open is too late to start hyping your offer) The truth about conversion rates and what they actually mean for your sales Why audience growth is baked into your launch strategy, not something separate Practical steps to grow your audience + get more buyers ready before cart open FREE MINI-MASTERCLASS: Your Pre-Launch Signature Series

    16 min
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Trailer

About

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

Information

  • Creator
    Rachel Emma Waring
  • Years Active
    2K
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © Rachel Emma Waring
  • Show Website
    Launch Like a Creator

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