Learn, Make, Learn

Ernest Kim & Joachim Groeger

Learn, Make, Learn is two product geeks sharing qualitative & quantitative perspectives to help you make, better. Hosted by Ernest Kim and Joachim Groeger.

  1. Putting Your Weird to Work with the Co-Directors of The Brand Studios Program at CU Boulder

    3D AGO

    Putting Your Weird to Work with the Co-Directors of The Brand Studios Program at CU Boulder

    We get the inside scoop on The Brand Studios master’s program at CU Boulder from its co-directors, Parisa Tashakori & Jeff Gillette. Unique in its accelerated 12-month span & remit across both experience design and creative advertising, the program welcomes those with a passion to “put your weird to work.” Is it right for you? INTRO & FOLLOW-UPS – 00:55 Why is Design So Boring? with Nate Grubbs LAP Coffee The LAP coffee Berlin backlash: when innovation meets resistance Ernest to present at Creative Mornings on Dec. 12th MEET PARISA TASHAKORI & JEFF GILLETTE – 10:07 Parisa’s faculty profile Jeff’s faculty profile ON ACADEMIA VS AGENCY LIFE – 13:52 Higher ed must do more to support teaching THE BRAND STUDIOS: THE WHAT & THE WHY – 19:11 The Brand Studios at CU Boulder AdAge: New portfolio school aims to fill a widening gap in training junior ad professionals in the wake of AI (paywall) WHO IS THE PROGRAM FOR? – 36:34 The Students ON STAYING SMALL & HUMAN – 41:09 GEN AI & BETTING ON CREATIVITY – 49:22 John Maeda on the Design Better podcast Cory Doctorow: Reverse centaurs are the answer to the AI paradox WEIRDOS WELCOME & HOW TO APPLY – 56:43 Ready to apply? RECOMMENDATIONS – 01:01:55 Parisa: The Collaborative Habit Jeff: The Art of Whittling & Atomic Habits Joachim: BOSS Katana-AIR EX & Swag Lee’s Habibi Loops Ernest: Hamnet (the novel), Lavinia & A Larger Reality at Ox CLOSING – 01:13:26 **** Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow. CREDITS Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

    1h 15m
  2. Starbucks Follow-Up with Zoran Svetlicic

    NOV 3

    Starbucks Follow-Up with Zoran Svetlicic

    We're joined by Zoran Svetlicic for this fast follow-up to our previous episode on Starbucks’ struggles. A strategist & builder with deep expertise in brand and food & beverage, Zoran pulls no punches in his diagnosis of Starbucks’ ills. And, along the way, schools us on positioning, brand architecture & natural wine. INTRO & FOLLOW-UPS – 00:39 Starbucks’ Struggles and Lessons for Product People MEET ZORAN + CONTEXT SETTING – 04:09 Zoran Svetlicic on LinkedIn Third-Wave Coffee NYT Books review of Seeing Like a State DIAGNOSING STARBUCKS’ STRUGGLES – 11:56 Mark Ritson: Starbucks needs to cut the crap from its brand positioning Brand Architecture Nestlé Takes Majority Stake in Blue Bottle (paywall) STARBUCKS RESERVE STRATEGY – 25:17 What is the Starbucks Reserve brand — and where is it going? Traditional vs. Occasion-Based Segmentation HETEROGENEITY AT SCALE: McDONALD’S – 32:45 McD’s passes Starbucks as world’s most valuable restaurant brand McD’s Just Dropped a Happy Meal Collab Straight Out of the ’90s Why The French Love American Fast Food For Some Travelers, McD’s Is a Destination (paywall) GLOBAL + LOCAL: COCA-COLA – 42:12 Coca-Cola Visual ID: Before & After We leverage design to create simplicity: David Butler Share a Coke campaign learnings LESSONS FROM NATURAL WINE – 55:31 RECOMMENDATIONS – 01:05:16 Raisin Piquentum Wines & Label UNSTUCK newsletter M5Stack Core2 Yowana & Supwell **** Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow. CREDITS Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

    1h 19m
  3. Toolbox: Raymond Loewy & the MAYA Principle

    JUL 18

    Toolbox: Raymond Loewy & the MAYA Principle

    Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The iPhone only exists because Steve Jobs ‘hated this guy at Microsoft’ Phil Knight: Shoe Dog How One Designer Saved Tesla From Bankruptcy TWICE IS MAYA INHERENTLY CONSERVATIVE? – 19:36 Apple and the MAYA Principle Remembering Apple’s Newton, 30 years on MUST BE ROOTED IN EMPATHY & COMPASSION – 24:44 Raymond Loewy and the Skylab Window APPLICATIONS BEYOND PRODUCT – 28:20 The Secret Tesla Motors Master Plan (via Wayback Machine) BMW Is a Surprise Winner in Electric Vehicles (paywall) Goodbye to the BMW i3—an Icon of the 21st Century (paywall) The Newton Messagepad was Well Ahead of its Time General Magic documentary Intellectual Distance, Novelty, and Resource Allocation in Science RECOMMENDATIONS – 42:48 Patrick McGee: Apple in China Hidden Forces podcast: Patrick McGee EBL rechargeable AA batteries (link to Wirecutter review) CLOSING – 49:34 **** Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow. CREDITS Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

    50 min
  4. Off-the-Cuff: AI Nonsense & More!

    MAR 20

    Off-the-Cuff: AI Nonsense & More!

    We return from hibernation to talk AI nonsense, critique the review industrial complex, promote a return to RSS, and share a raft of recommendations! JOACHIM ON AI NONSENSE – 01:52 Previous Discussion of Humane AI (starts at 18:34) Humane Set to Brick $700 ‘AI Pins’ I outsourced my memory to an AI pin and all I got was fanfiction Ben Thompson: DeepSeek FAQ Previous Discussion on LLMs & Constraints (starts at 02:33) “Low-Resource” Text Classification ERNEST ON THE REVIEW INDUSTRIAL COMPLEX – 09:41 Motor Trend: 2021 MINI Cooper SE America’s Commute to Work Is Getting Longer (paywall) CNET: 2022 Mini Cooper SE James Hoffmann’s reviews Sigma BF Review: Beautiful Foolishness By contrast ... I took 1,000 photos with the Sigma BF GxAce YouTube channel Chris Harris on the Mercedes-AMG A45 S How Ferrari Spins IMPLICATIONS FOR PRODUCT CREATORS? – 26:07 Americans Are Obsessed With the Wrong Trucks TELO MT1 Remembering Nike’s Sandy Bodecker JOACHIM ON RSS & MORE – 31:37 Inoreader Catherine Shannon: Your phone is why you don’t feel sexy Tracy Durnell: In praise of the hundred page idea In Praise of Shadows Kenya Hara: White Timothy Snyder: On Tyranny Harry G. Frankfurt: On Bullshit Perfect Days Perfect Day (Komorebi Version) SHOULD WE START A DISCORD? – 41:22 CLOSING – 42:02 **** Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow. CREDITS Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

    44 min
  5. Caveat Emptor?

    12/31/2024

    Caveat Emptor?

    Ernest’s experience with a boundary-breaking headphone sparks a discussion on caveat emptor, or buyer beware, and just how much risk we, as product creators, should expect buyers to bear. FOLLOW-UPS – 01:15 MKBHD, Panels & Pricing WTF Happened in 2024?! I Love You, Man: The Male Friendship Recession Why Are Boys and Men in Trouble? CAVEAT EMPTOR? – 06:36 Caveat emptor An ode to open-back headphones—and why I’d never go (closed-)back What’s the difference between dynamic and planar magnetic drivers? Audio46 Headphones Sennheiser HD800S: Revisiting a Legend Focal Clear MG Hifiman Arya Stealth & Organic Hifiman Arya Unveiled Review—The Next Best? The most expensive headphone in the world is terrifying! Are Hifiman Unveiled Headphones Safe? With Just 8 Words, Steve Jobs Explained the Best Decision He Ever Made Man Tests Tesla Cybertruck Trunk Sensor With His Finger The Hidden Autopilot Data That Reveals Why Teslas Crash IIHS tested Tesla Autopilot safeguards: Here’s what they found Arrival or departure? The rise and fall of Britain’s EV unicorn Interview with Hifiman CEO Dr. Fang Bian ‘The Beta Test’ Director Jim Cummings Wants to Liberate Indie Filmmaking RECOMMENDATIONS – 51:07 Derek Guy: Die Workwear! J’s year-end rec: Outlier Strongworks Pants E’s year-end rec: OrSlow French Work Pants & Yamatomichi 5-Pocket Pants CLOSING – 01:07:44 **** Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow. CREDITS Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

    1h 9m

Ratings & Reviews

5
out of 5
5 Ratings

About

Learn, Make, Learn is two product geeks sharing qualitative & quantitative perspectives to help you make, better. Hosted by Ernest Kim and Joachim Groeger.

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