LEVEL UP: A Wedding Photography + Videography Podcast

Taylor Petrinovich & Kelley Gilster | The Level Up Co.
  • 4.9 (92)
  • Entrepreneurship
  • Updated Biweekly

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.The wedding industry can be a challenging place to build a career, and we are here to help.https://thelevelupco.com/

  1. 3d ago

    277: How to Handle Difficult Clients w/ Eric Kelley

    Disappointment is part of running a wedding photography or filmmaking business. No matter how experienced you are, there will be moments where a client is frustrated, expectations get crossed, or something doesn't go according to plan. The good news? Those moments don't have to define your business. In this episode of The Level Up Podcast, Kelley sits down with destination wedding photographer Eric Kelley to have an honest conversation about something we rarely talk about: how to handle difficult client situations with confidence, professionalism, and empathy. We dive into how to set better expectations from the very beginning, communicate proactively throughout the client experience, respond without letting emotions take over, and turn disappointing situations into opportunities to build even more trust. Whether you're a wedding photographer, wedding filmmaker, or creative entrepreneur, this conversation will help you create a stronger client experience, avoid common communication mistakes, and build a business that's known for professionalism just as much as incredible work. If you've ever received a difficult email, worried about disappointing a client, or wondered how seasoned professionals navigate these situations, this episode is for you. Timestamps: 00:00 - 02:23 | Meet Eric Kelley & Why Disappointment Matters 02:24 - 09:53 | Managing Client Expectations & Preventing Miscommunication 09:54 - 17:59 | Responding to Difficult Clients Without Reacting 18:00 - 22:26 | Proactive Communication That Builds Trust 22:27 - 25:15 | Turning Setbacks Into Long-Term Success Connect with Eric: https://www.instagram.com/erickelley https://erickelley.com/ The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

  2. Aug 4

    276: You Don’t Need to be an Influencer to Make Money with Affiliate Marketing

    What if growing your wedding business didn't mean booking more weddings? So many photographers and filmmakers believe the only way to make more money is to raise their prices or fill their calendar. But there are other ways to build a more profitable, sustainable business. In this episode, Kelley sits down with Taylor Nixon from Narrative to talk about the power of diversifying your income through authentic brand partnerships and affiliate marketing. Whether you've ever considered becoming an affiliate or partnering with brands you already use and love, this conversation will challenge the way you think about additional revenue streams. One of the biggest takeaways is that great partnerships aren't built on follower count. They're built on trust. Brands are looking for genuine creators who have real influence within their community, not just the biggest audience. We also dive into one of the biggest mindset shifts creatives need to make. So many opportunities are missed simply because we assume we'll hear "no." But you'll never know what's possible until you're willing to take the first step. If you're a wedding photographer or filmmaker looking to create more stability, more freedom, and more opportunities outside of weddings alone, this episode is for you. Tune in and discover why building multiple streams of income could be one of the smartest business decisions you make. The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

  3. Jul 28

    275: Your Work Isn't the Problem. Your Business Is.

    What if the biggest thing holding your business back isn't your talent... it's your perspective? In this episode, Kelley sits down with wedding photographer Bailey Pianalto to talk about the moments that completely changed the trajectory of her business. From attending her first industry conference to realizing there was a much bigger world outside of her local market, Bailey shares what it really looked like to shift her mindset, refine her brand, and start building a business that aligned with the life she actually wanted. If you've ever felt stuck, overwhelmed by comparison, or wondered why your growth isn't happening as quickly as you'd hoped, this conversation is for you. Growth doesn't come from copying what everyone else is doing. It comes from getting clear on where you're going, staying consistent with the fundamentals, and trusting the process even when the results take longer than expected. Whether you're a wedding photographer or filmmaker trying to break into the luxury market or simply looking for your next level, this episode will leave you feeling encouraged, challenged, and ready to keep moving forward. Timestamps: 00:00 - 01:15 | Sponsor: Elevating the Client Delivery Experience 01:15 - 04:43 | Meet Bailey Pianalto: From Travel Photography to Wedding Photography 04:43 - 09:18 | Finding Growth Through Networking, Rebranding & Industry Perspective 09:18 - 13:08 | Defining Success Beyond Awards, Lists & Comparison 13:08 - 15:14 | Why Real Business Growth Takes Time and Patience 15:14 - 17:21 | Sponsor: The Luxury Mastermind Program 17:21 - 20:50 | Returning to the Basics and Creating a Better Client Experience 20:50 - 24:42 | Building Planner Relationships, Refining Sales & Attracting Ideal Clients 24:42 - 25:32 | Final Goals, Where to Connect with Bailey & Closing Thoughts The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

  4. Jul 21

    274: Where Is All Your Money Going?

    Let's be honest... most wedding photographers and filmmakers didn't start their business because they love bookkeeping, spreadsheets, or talking about profit margins. We started because we love creating. But if you want a business that gives you more freedom, more income, and long-term sustainability, you can't afford to ignore your numbers. In this episode of The Level Up Podcast, Taylor sits down with financial strategist Gayla McCray to talk about why understanding your finances isn't about becoming an accountant. It's about building a business that supports the life you actually want to live. Together, they discuss the importance of knowing your true costs, making business decisions based on strategy instead of emotion, and creating financial systems that prepare you for both exciting opportunities and unexpected seasons. They also dive into why comparison can lead you away from your own goals and how defining success on your own terms creates a business that's both profitable and fulfilling. If you've ever wondered if you're charging enough, struggled to understand your numbers, or simply want to feel more confident running the business side of your creative business, this episode is for you. And if you're ready to build a profitable, sustainable wedding photography or filmmaking business, we'd love to help. Learn more about The Luxury Mastermind at thelevelupco.com/mastermind. The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco And don't forget to sign up for our free class on marketing to Gen-Z couples on July 29th at 10AM PT. Register here https://thelevelupco.com/genz Timestamps: 00:00 - 01:44 | Sponsor Introduction & Podcast Welcome 01:44 - 10:19 | Building a Financially Healthy Wedding Business 10:19 - 11:03 | Booking the Next Generation of Couples Training 11:03 - 18:28 | Money Mindset, Business Vision & Avoiding Comparison 18:28 - 22:14 | Understanding Your Numbers & Financial Habits 22:14 - 23:40 | Luxury Mastermind Sponsor Break 23:40 - 30:32 | Pricing, Profit, Taxes & Creating Financial Stability 30:32 - 33:32 | Preparing for Life's Unexpected Seasons & Final Advice The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

  5. Jul 14

    273: Everyone Is Using TikTok Wrong w/ Micah Cook

    It sounds like you're working hard to build a business that attracts higher-end weddings, raises your prices, and gives you more freedom... but what if the biggest opportunity isn't another portfolio update or Instagram trend? In this episode, Taylor sits down with destination wedding photographer Micah Cook to unpack the mindset shifts, business decisions, and marketing strategies that helped him build a thriving luxury wedding business. Together, they dive into what it really takes to break into the luxury wedding market, why confidence matters just as much as talent, and how TikTok has become one of Micah's most powerful tools for building trust, creating relationships, and booking dream clients. They also discuss why luxury couples often book on a different timeline, how your language influences the clients you attract, and why investing in your business mindset can completely change your trajectory. If you're a wedding photographer or filmmaker who wants to book more luxury weddings, attract premium clients, grow through social media marketing, and build a business that feels both profitable and fulfilling, this conversation is full of insights you won't want to miss. The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco And don't forget to sign up for our free class on marketing to Gen-Z couples on July 29th at 10AM PT. Register here https://thelevelupco.com/genz 00:00 - 01:44 | Sponsor Introduction & Podcast Welcome 01:44 - 07:06 | Micah Cook's Photography Journey: From Hobby to Weddings 07:06 - 12:20 | Breaking Into the Luxury Market & Booking Higher-End Clients 12:20 - 13:28 | Booking the Next Generation of Couples Training 13:28 - 20:24 | Using TikTok to Build Trust, Grow an Audience & Book Weddings 20:24 - 25:50 | Instagram vs. TikTok & The Power of Client Transparency 25:50 - 27:51 | Luxury Mastermind Sponsor Break 27:51 - 35:03 | Scaling to Luxury: Pricing, Confidence & Business Strategy 35:03 - 41:47 | Luxury Mindset, Networking & Final Advice for Wedding Creatives The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

  6. Jul 7

    272: How Do You Actually Balance Business and Life?

    There are some conversations that are just too good to keep behind closed doors. In this special episode, recorded live at Hybrid Conference, we're answering real questions from wedding photographers and filmmakers who are navigating the same challenges you probably are. From posing plus size couples with confidence, to creating better work-life balance as a business owner, to staying consistent with marketing when you're buried in client work, these conversations are packed with practical advice you can start applying right away. One of the biggest takeaways from this episode is that sometimes the smallest shifts create the biggest results. Whether it's making a client feel more confident in front of your camera, protecting your time so you can be fully present with your family, or building simple systems that make marketing feel sustainable, success is often about making better decisions consistently, not working harder. If you've ever wondered how other wedding professionals are thinking through these challenges, or wished you could sit in on a live coaching session, this episode is for you. The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 03:44 | Welcome to Hybrid: Live Podcast Q&A Series & Conference Kickoff  03:45 - 10:24 | Building a Business That Fits Your Life: Audience Coaching Session  10:24 - 14:16 | Photographing Plus Size Couples with Confidence: Posing Tips That Flatter Every Body  14:16 - 24:12 | Work-Life Balance, Family, and Building a Sustainable Creative Career  24:13 - 32:56 | Audience Business Coaching: Growth, Mindset & Industry Insights  32:57 - 38:51 | Social Media for Wedding Videographers: Marketing Without the Burnout  38:51 - 39:24 | Final Thoughts & Closing Remarks The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

  7. Jun 30

    271: Build a Business That Supports Your Life w/ Shauna and Jordan

    Success in business is rarely about one big breakthrough. More often, it's the result of hundreds of small decisions, years of consistency, and a willingness to keep growing long after you've figured out the basics. In this episode, Kelley sits down with Shauna Cooney of Shauna & Jordan Photography to talk about the journey of building a business alongside your spouse, navigating the challenges of leadership, and creating a life that feels just as fulfilling as the business you've worked so hard to build. Shauna shares how she went from a career in education to running a thriving destination photography business, the lessons she's learned from nearly a decade in the industry, and why continuing to invest in your growth never stops mattering. One of my favorite parts of this conversation is the reminder that success isn't one-size-fits-all. For some seasons, growth looks like booking more weddings. In others, it looks like creating more freedom, spending more time with family, building a stronger team, or creating systems that allow your business to support the life you actually want to live. We also dive into the realities of working with your spouse, learning how to lead well, letting go of control, and building trust as both business partners and life partners. If you've ever felt pulled between building a successful business and building a meaningful life, this conversation is a beautiful reminder that you don't have to choose between the two. The businesses we build should support the lives we want to live. The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 01:44 | VidFlow Sponsor: Elevating the Client Delivery Experience 01:44 - 04:45 | Meet Shauna Cooney: From Education to Destination Weddings 04:45 - 09:07 | Building a Luxury Wedding Photography Business 09:07 - 12:30 | Pricing Growth, Mentorship & Industry Abundance 12:30 - 17:23 | Working With Your Spouse: Leadership, Roles & Communication 17:23 - 20:32 | Kelly’s Husband-and-Wife Business Journey & Leadership Lessons 20:32 - 23:34 | Building a Team: Third Photographers & Wedding Day Dynamics 23:34 - 27:30 | Parenthood, Travel Weddings & Finding the Right Work-Life Balance 27:30 - 31:26 | Scaling a Business, Family Support & Defining Success 31:26 - 32:01 | Where to Find Shauna & Closing Thoughts The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

  8. Jun 23

    270: Am I the A**hole???

    What happens when a wedding photographer walks off the job? Or when a photographer shows up to a wedding dressed completely inappropriately? Or when a client demands their gallery while their photographer is grieving the loss of a parent? In this episode, we're trying something completely different. We dove into some of the wildest wedding industry stories we could find and gave our honest take on who was right, who was wrong, and most importantly, what wedding photographers and filmmakers can learn from these situations. While some of these stories are hilarious, they also reveal important lessons about professionalism, communication, client experience, online reputation, boundaries, and what it really means to run a successful business. One thing we see all the time is that small decisions have big consequences. The way you dress on a wedding day. How you communicate when something goes wrong. What you post online when you're frustrated. How you handle difficult clients. These moments may seem small, but they shape your reputation and ultimately impact the growth of your business. If you're a wedding photographer or filmmaker who wants to elevate your client experience, build a stronger brand, and avoid the mistakes that can hold you back, this episode is packed with valuable takeaways disguised as entertainment. Plus, you'll probably laugh a few times along the way. 😂 In this episode, we discuss: ✨ Wedding photography horror stories ✨ Professionalism on wedding days ✨ Client communication and expectations ✨ Wedding photographer attire and brand perception ✨ Contracts, delivery timelines, and client experience ✨ Social media mistakes business owners make ✨ Building a luxury wedding photography and filmmaking brand ✨ Lessons every wedding creative can learn Grab your coffee and join us for one of the most entertaining conversations we've had on the podcast in a long time. This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco Timestamps: 00:00 - 02:14 | Podcast Introduction & Wedding Industry Reddit Stories 02:15 - 08:19 | Wedding Photography Miscommunication: A First-Time Photographer's Dilemma 08:20 - 15:21 | Professionalism on Wedding Days: Attire, Reviews & Client Perception 15:22 - 17:19 | Growing a Luxury Wedding Business with The Luxury Mastermind 17:20 - 23:55 | Family Weddings, Boundaries & Maintaining Professionalism Online 23:56 - 30:51 | Client Expectations, Contracts & Handling Delays with Grace 30:52 - 31:53 | Final Thoughts & Should We Do Another Reddit Episode? The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

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4.9
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About

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.The wedding industry can be a challenging place to build a career, and we are here to help.https://thelevelupco.com/

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