Local Vibes

Pat Cherubini
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Starting sustaining and having a successful small business is hard, but you already knew that, but wouldn’t it be great to have a podcast that talks to and digs in to the people who’ve made it problem solved. This is local vibes, small business success stories, talking to successful small businesses from around America. You’ll hear awesome stories about how they got started and how they survived and thrived online. And in their communities, we find out their special vibe. Welcome to Local Vibes.

  1. 02/09/2024

    The Visionary Behind Visionary Meals: Josh Link Building Healthier Lifestyles with Visionary Meals

    🌟 Step into the excitement with Angie Cherubini and Pat Cherubini as they join Josh Link on the Local Vibes podcast! Get ready for an amazing journey as we explore the incredible story of Josh’s entrepreneurial adventure. 💼 Imagine this: Josh, just like any other college student, had big dreams. But one day, while visiting a meal prep outlet, he had an extraordinary idea that changed everything! Even though he had plans for a different career, Josh followed his heart and created something truly special—Visionary Meals! 🚀 Discover how Josh made his mark by introducing pick-up locations, making it easier and more affordable for his customers. Not only did this show his dedication to the community, but it also brought unparalleled convenience to everyone involved! 🎙️ And that’s not all! Join us as we delve into Josh’s passion for media. He’s not just about meals; he’s also reviving his awesome podcast. Get ready to be inspired and entertained! Don’t miss out on this incredible episode where dreams turn into reality and innovation meets passion! Tune in now! https://www.youtube.com/watch?v=Dj5vNP9Fkp4   The Entrepreneurial Journey of Josh Link: From Visionary Meals to His New Visionary Podcast and Beyond The Genesis of Visionary Meals Embarking on a mission to redefine the meal prep industry, Josh Link established Visionary Meals with a fervent aspiration to inspire healthier lifestyles. At the heart of Visionary Meals lies a passion that transcends beyond simply producing quality meals—it’s an endeavor fuelling a movement for better living. The conception of Visionary Meals didn’t just emerge out of a void; it was a result of a serendipitous revelation Josh had during a visit to a meal prep outlet while at college. Envisioning the potential of bringing a similar concept back to his home state, Ohio, he experienced an entrepreneurial awakening. Driven by a persistent feeling that resonated with him during his junior year of college, Josh—in pursuit of a career in law enforcement—found himself increasingly intrigued by the idea of starting his own meal prep business. As someone who was training to be a cop, he was met with a certain irony: a profound nudge towards entrepreneurship that he couldn’t ignore. Eventually, this led to the creation of Visionary Meals, a business underpinned by the philosophy of delivering meals that make a positive impact not just on customers’ bodies but on their spirits too. The Ingenuity of Pick-Up Locations The innovation that set Josh’s venture apart was the development of a unique delivery model that alleviated the financial burden of shipping costs for customers. By forging partnerships with local gyms, supplement shops, and coffee houses, Visionary Meals installed branded refrigerators, allowing customers convenient access to their nutritious meals without the extra charges typically associated with meal deliveries. This move not only streamlined the process for consumers but also accentuated the brand’s commitment to community involvement. Passion Projects and Side Hustles Josh Link’s occupational plate is anything but meager, as it remains adorned with a diverse collection of professional endeavors. Beyond his leadership at Visionary Meals, he contributes as a project manager for Division One Roofing, specializing in insurance restoration. Despite the challenges of balancing multiple roles, Josh’s commitment to his enterprises is unwavering. His journey also delved into the world of sports performance with Visionary Athletics, showcasing the versatile business acumen he possesses. However, recognizing the need to concentrate on his burgeoning ventures led him to step away from the sports company, illustrating the discerning judgement required to navigate the entrepreneurial terrain.  Go back and watch Kip Payne’s episode as Kip is the one responsible for putting Josh on our map! The Role of Media in Business Growth With a natural flair for communication and networking, Josh has ventured into the realm of media to further cultivate his business interests. As the former co-owner of the ‘Deliberately Linked’ podcast, he acknowledges the power of engaging content in attracting and educating audiences. His plans to resurrect his podcasting journey with a new offering in 2024 demonstrates an understanding of the evolving digital landscape. The excitement around constructing a full-fledged podcast studio within Visionary Meals’ new headquarters reflects his foresight into the synergy between media outreach and business success. Cultivating Personal Connections: The Cherubini Experience Josh’s ability to establish heartfelt connections emerges as a recurring theme, not just in his businesses but also in his interpersonal interactions, as exemplified by his chat with Angie and Pat Cherubini of Local Vibes. Their interaction meanders from professional anecdotes to shared personal interests like their mutual appreciation for labradoodles named Oliver. Josh’s openness about life’s transitions, including his amicable separation from his former wife, adds layers of authenticity to his narrative. Personal stories create relatable touchpoints that endear entrepreneurs like Josh to their audience, reinforcing the importance of transparency and humanity in building a relatable brand persona. Beloved Pets and the Labradoodle Connection In a world where personal interests often intersect with professional endeavors, the discussion of pets, particularly the hypoallergenic labradoodle, provides a lighter, relatable aspect to the conversation. Josh’s genuine affection for his labradoodle, coupled with his own need for a hypoallergenic companion, presents an intimate look into the considerations that shape his life outside of business. Sharing a mutual love for the breed with the Cherubinis adds a layer of camaraderie that transcends work topics. From Valet Parking to Full-Scale Entrepreneurship Recalling past experiences, such as his stint in valet parking, lays the groundwork for understanding the breadth of Josh’s capabilities. The hustle required in sprint fast-paced environments and the personable skills cultivated in customer interactions hint at the foundational abilities that have propelled him into his current successes. It’s a testament to the diverse paths that can lead to entrepreneurial triumphs and the value of drawing lessons from every job undertaken. In the narrative of Josh Link, we encounter a multifaceted professional who seamlessly transitions from engaging in personal passion projects to managing various business ventures, all while staying rooted in his faith and values. His approach to entrepreneurship—articulated through the vibrant array of projects, from nutrition-focused enterprises to compelling media platforms—underscores the dynamic nature of successful business leadership in today’s multifarious commercial landscape. Continuing the Exploration of Processed Foods and Diet The conversation that Josh Link and the Cherubinis engage in regarding the influence of diets and the undeniable significance of avoiding processed foods strikes a resonant chord. There is a burgeoning awareness and concern about the harmful effects of overly processed foods packed with seed oils, sugars, and gluten. This recognition taps into the deeper thread of how our modern eating habits are impacting overall health. The emphasis on diets such as ketogenic or carnivorous eating styles highlights an increasing preference for whole, unprocessed foods. This pivot reflects a greater movement towards embracing dietary patterns that primarily include natural foods, which could be instrumental in mitigating the prevalence of diet-related illnesses. Automation and Technological Integration in Meal Prep Discussing the technological advancements at Visionary Meals, we cannot overlook how automation continues to revolutionize the meal prep process. The company’s transition to a vacuum seal packaging system represents a key step forward in extending the shelf life of meals, adding convenience for their consumers and setting the stage for shipping capabilities. Investing significantly in custom software solutions hints at Visionary’s prowess in automation and streamlining processes. The move suggests that for those in the meal prep industry, harnessing the right technology is not just about keeping up; it’s about leading the way and finding new avenues to reach consumers. Evolving Menu and Customer Engagement The dynamic approach of Visionary Meals to changing up their menu every month showcases a keen understanding of the consumer’s desire for variety and novelty. By empowering their chefs to harness creativity, the business fuels continual customer interest and ensures that their offerings remain fresh and enticing. This strategy not only invigorates the palate of their customers but also suggests that a responsive, agile menu may be a formidable tool for businesses looking to maintain a competitive edge in the food industry. The Insightful Approach to Pricing In A Competitive Market Link’s surprise at the cost of fast food serves as an eye-opener for the broader conversation about food pricing. Their insights reveal a consumer market that is increasingly attuned to the value of what they consume. The burgeoning prices in fast food sectors make Visionary Meals’ offerings more attractive, thereby offering a healthier alternative without a major price disparity. Visionary Meals’ strategy underlines the changing dynamics in the food market – where value, health, and cost-effectiveness must balance to meet the evolving demands of consumers, potentially making a strong case for quality meal prep services. Strategic Partnerships and the Push for Expansion Visionary’s focus on leveraging partnerships with gyms and other fitness-focused businesses presents an intriguing model for growth.

    1h 35m

  2. 02/03/2024

    From Art Teacher to Wellness Entrepreneur: Sarah’s Inspiring Journey

    Tune in to this enlightening episode of Local Vibes, where we cover Sarah Schlievert’s journey through the disciplines of art, teaching, fitness, and ultimately, entrepreneurship. Initially an art teacher at a high school, encouraged by her family’s vision for her future, Sarah found herself desiring more; to utilize her talent, to make a direct impact on others’ lives. In her quest for fulfillment, Sarah stumbled upon the business of health and fitness. Embarking on a new journey, she left behind a teaching career for the unpredictable realm of entrepreneurship in fitness. With help from trusted friends, she started paving her path in the wellness industry, leading to the creation of ‘2717 Wellness‘, a venture that’s all about nurturing holistic wellness. Note from Pat:  I apologize for the “technical difficulties” in this episode.  OMG!  Everything went wrong but we persisted and got it published.  Wrong audio input at first (the sound gets better after the first 10 mins, camera was freezing, then the camera died!…  Had to finish with a handheld iPhone… Just get’r done!  This ends Pat’s lesson of the day.  🤣   https://www.youtube.com/watch?v=NQZQM46oYK0 Introduction to Entrepreneurial Wellness: The Journey of Sarah Schlievert The Seeds of Entrepreneurial Spirit and Wellness The story of Sarah Schlievert intertwines the worlds of art, education, fitness, and entrepreneurship. It’s a tale that begins with a passion for creativity and the cultivation of knowledge, as Sarah originally embarked on a career as a high school art teacher. The importance of a career in education was instilled in her from a young age, influenced by her family’s desire for her to pursue a stable and secure job. Despite the noble nature of teaching, Sarah realized over time that her aspirations extended beyond the classroom. She found herself yearning for an avenue that not only allowed her to flex her creative muscles but also provided a direct and tangible impact on individuals’ lives. Sarah’s journey is a testimony to the idea that one’s vocational path is not always linear. Her narrative unfolds as she transitions from the structured world of high school teaching to the dynamic and often precarious domain of entrepreneurship. This move was sparked by an epiphany, which came after realizing that her leisure time was heavily dominated by an interest in fitness and nutrition—a passion that would eventually become her vocation. Creative Foundations: A Path Through Art and Education Before delving into the wellness industry, Sarah’s academic pursuits led her to pursue a degree in art education, followed by a transformative nudging from her painting professors towards a Bachelor of Fine Arts. She grappled with the concept of becoming a professional painter—a career that seemed as fraught with uncertainty as it was alluring. Although her natural talent for painting became evident, the real-world implications of embracing such a profession posed a stark contrast to the security her family envisioned for her. This struggle between following one’s passions and conforming to practical expectations is a common thread in the tapestry of many career journeys. For Sarah, the decision to double major and obtain a degree in painting and drawing, in addition to her teaching qualification, was a compromise and a testament to her dedication to her craft. This balance allowed her to explore her artistic capabilities while also meeting the practical demands of a stable career trajectory. The Leap from Education to Empowerment After eight years of teaching various subjects, including digital photography and graphic design, Sarah found herself at a crossroads. Despite the accomplishments and rapport built with her students, the allure of having a greater, more personal impact gnawed at her. The realization that the value of her work was not always reflected in the rewards or recognition received began to overshadow the joy she once found in teaching. It was the internal conflict with the administrative aspects of the profession that finally propelled her to make a life-altering choice. Sarah chose to leave the comfort and familiarity of teaching to pursue what truly ignited her spirit: wellness and fitness. The transition was bolstered by the support and guidance of friends who recognized her potential and offered her opportunities to take her first steps as a fitness entrepreneur. Renting a modest space to start her fitness journey, she laid the foundation for what would later evolve into a dedicated wellness business, 2717 Wellness. It began with basic equipment and an eagerness to make a real difference in people’s lives. Wellness and Entrepreneurship: Founding 2717 Wellness Tracing back to the establishment of her first business venture, originally named Shakti Fit, Sarah’s foray into entrepreneurship is characterized by a resounding belief in the power of direct influence and personal empowerment. Combining fitness, nutrition, and her newfound expertise in yoga, she took to nurturing a community focused on holistic wellness. This entrepreneurial leap was not without its hurdles, as Sarah dived into the wellness industry with a commitment that was as much about personal development as it was about professional growth. Sarah’s education in wellness continued as she sought out certifications that would enhance her ability to serve her clients. Immersive experiences in yoga teacher training amidst the natural landscape of Guatemala enriched not only her skill set but also added a layer of authenticity and depth to her practice—a fortified blend of art, education, and wellness that informed her unique approach to health and fitness. The Evolution of 2717 Wellness Today, 2717 Wellness stands as a beacon of Sarah Schlievert’s vision, reflecting her multifaceted approach to health that incorporates physical training, nutrition, and mental well-being. As she continued to refine her craft, she recognized the importance of ongoing learning and development. This led her to engage in further certifications, such as the American College of Sports Medicine certification for personal training. Perhaps more importantly, she propelled her understanding of nutrition through Precision Nutrition’s comprehensive programs, ensuring that her knowledge base was robust, current, and scientifically grounded. In the realm of wellness, Sarah’s journey raises an important point: the impact of a professional extends beyond qualifications—it is grounded in the ability to connect, empathize, and understand the diverse needs and motivations of clients. By pursuing the Active Life Professional Program, Sarah demonstrated her dedication to bridging the gap between fitness and health. This program not only fortified her foundations in anatomy, physiology, and programming but also facilitated her growth in business acumen, marketing, and client relationships. The success of 2717 Wellness, fostered by Sarah’s relentless pursuit of knowledge and the application of a holistic approach to her clients’ well-being, is a testimony to the incredible potential within the intersection of passion and professionalism. Sarah’s story is a reminder that the drive to learn, evolve, and impact lives in a positive and meaningful way is what ultimately defines a successful entrepreneur in the field of wellness. The Journey with 2717 Wellness: A Testament to Adaptation and Growth The establishment and evolution of 2717 Wellness under Sarah Schlievert’s guiding hand symbolizes the very essence of entrepreneurial growth, showcasing the value of adaptability in the face of unforeseen challenges. As Sarah navigated the turbulent waters of the COVID-19 pandemic, which upturned the lives of many entrepreneurs, she exemplified the power of resilience and the entrepreneurial spirit’s unwavering resolve. The necessity to pivot, both in business approach and personal development, is an integral aspect of any entrepreneur’s journey, and Sarah’s story is no exception. Post-pandemic, Sarah recalibrated her business model, embracing the opportunity to downscale physical operations and focus on what truly mattered for her venture: creating profound, lasting impacts on her clients’ lives. The rebranding to 2717 Wellness was not just a cosmetic change; it was a strategic move encapsulating the ethos of forging stronger connections between people. With her business, Sarah aspires to be an instrument of sharpening iron, in line with the biblical proverb that inspires her venture’s name. Each client interaction isn’t merely about achieving a fitter physique or mastering a perfect yoga pose; it’s about nurturing the inner strength and vibrancy that Sarah holds in such high regard. Building and Sustaining Client Relationships: More Than Just Numbers At the core of 2717 Wellness is an unwavering commitment to fostering deep and meaningful client relationships. Sarah’s intuitive approach to assessing potential clients’ compatibility reflects her dedication to cultivating a supportive and positive environment within her gym. The notion that “who is let in that gym matters” underscores the importance of maintaining a quality community over merely increasing membership numbers. This personalized approach ensures that all those who become part of the 2717 Wellness community are aligned with the gym’s values, a place where mutual respect, encouragement, and a persistent pursuit of personal growth are in abundance. Consequently, this environment of accountability and encouragement has engendered a circle of trust and strength among members, where Sarah’s example leads, and every participant is both learner and teacher in their fitness journey. The Personal Touch: Sarah’s Philosophy on Autonomy and Agency A distinctive feature of Sarah’s coaching methodology is the emphasis on client autonomy. Guided by

    1h 33m

  3. 01/11/2024

    The Most Impactful American Businesses: Patriot Owned Businesses

    In this episode of Local Vibes, hosts Angie and Pat chat with Tim Labatzky of Patriot Owned Businesses about his military family background, his experiences with small business, and the growth of his Facebook group, also called Patriot Owned Businesses, which supports American businesses. They discuss the challenges small businesses face against large corporations, the importance of community support, and the group’s non-political stance, focusing on unity and patriotism. Tim also addresses monetization efforts and future plans for the group, including events and a marketplace. https://www.youtube.com/watch?v=w9sCH7a1lqQ Nurturing Patriotism and Entrepreneurship: A Deep Dive with Tim Labatzky As the host of the Local Vibes podcast, I’ve had the pleasure of engaging with some truly inspiring individuals who are making a significant impact in their communities. In one of our most recent live episodes, I sat down with Tim Labatzky, the force behind Patriot Owned Businesses, to discuss the remarkable journey of his initiative and the profound effect it has had on American businesses and the broader community. The Genesis of Patriot Owned Businesses Our conversation began with Tim sharing his deeply personal connection to the military and small businesses. Coming from a family with a strong military background and having witnessed the struggles of his own family’s business endeavors, Tim’s life has been steeped in the values of service and entrepreneurship. His poignant recollection of overhearing his father’s concerns about paying employees, rather than himself, left an indelible mark on Tim and fueled his passion for supporting American businesses. A Community of Support and Growth Tim’s creation of the Patriot Owned Businesses Facebook group and its subsequent growth to 17.4 thousand members is nothing short of impressive. The group’s mission is clear: to support American businesses and foster a culture of like-minded, hardworking individuals who share a love for the USA. As a business owner myself, with over 25 years in website and marketing design, I was immediately drawn to the group’s supportive nature and its dedication to connecting businesses across the nation. Overcoming Challenges and Embracing Change Throughout our discussion, Tim highlighted the challenges of managing such a large community, especially in the face of ever-changing social media landscapes. He shared insights into adapting posting strategies to maintain engagement and the importance of honest feedback when dealing with negative reviews or misinformation about businesses. The Power of Local Support A recurring theme in our conversation was the importance of supporting local businesses, especially when competing against larger corporations. Tim and I discussed the impact of community support on the local economy and the need for small businesses to band together. Tim’s commitment to promoting patriot-owned businesses and organizing events that bring the community together, such as networking events and fundraisers, truly showcases the power of collective effort. The Struggle Against Big Chains Tim didn’t shy away from addressing the elephant in the room: the dominance of large chains like McDonald’s, Amazon, Walmart, and Starbucks. He expressed concern over the influence of global corporations and the importance of consumers supporting businesses that align with their values. The conversation underscored the need for small businesses to unite in the face of such competition. Monetization and Misconceptions One of the more candid parts of our discussion revolved around the monetization of the Patriot Owned Businesses group. Tim shared the backlash he faced when introducing a hypothetical monthly fee to sustain the group’s efforts. It was a stark reminder of the often unseen costs and labor that go into building and maintaining such communities. Looking Ahead: Events and Initiatives Tim’s enthusiasm was palpable as he spoke about the future of Patriot Owned Businesses, including the upcoming gala and the launch of a marketplace for patriot-owned businesses. He also introduced the “Patriot Owned Businesses Gives Back” fund, a testament to the group’s commitment to supporting its members in times of need. Standing United Beyond Politics A crucial point Tim made was the group’s non-political stance. Despite the name, Patriot Owned Businesses is not affiliated with any political party; its focus is on supporting the constitution and the well-being of the country. This approach fosters unity and encourages open-mindedness, allowing for a diverse range of perspectives within the community. A Personal Touch As we wrapped up the episode, Tim’s generosity shone through as he offered to send us t-shirts and shared his personal contact information for those looking to reach out. Final Thoughts Our conversation with Tim Labatzky was not only enlightening but also deeply motivating. It served as a powerful reminder of the importance of community, the value of supporting local businesses, and the impact we can have when we come together under a shared mission. As we concluded the podcast, I felt a renewed sense of purpose and excitement for the future collaborations and events that lie ahead for Patriot Owned Businesses. For those interested in connecting with Tim or learning more about his initiatives, be sure to check out the Local Vibes YouTube and Facebook pages for all the necessary contact information. Let’s continue to support our local businesses and foster a community that thrives on patriotism and entrepreneurial spirit. Tim’s Facebook Profile:  https://www.facebook.com/tim.labatzky Patriot Owned Businesses:  https://patriotownedbusinesses.net Facebook Group: https://www.facebook.com/groups/805540920241387 Notable timestamps: “Epoch”: “00:14:47” “Guerrilla marketing”: “00:39:29” “Stanley Cup”: “00:37:00” “Chad Prather”: “00:34:34” “Mypillow”: “00:34:42” “Mike Lindell”: “00:35:23” “Intel moving to the county”: “01:14:49” “Google, Facebook, Amazon having warehouses nearby”: “01:15:01” “Property values increasing”: “01:15:28” “Supporting local businesses”: “01:16:36” “Encouraging small businesses to grow”: “01:17:48” “Political stance of Patriot Owned Businesses”: “01:18:56” “Misconceptions about political affiliations”: “01:20:00” “Importance of actions over words in politics”: “01:22:47” “Displaying the American flag”: “01:24:13” “Importance of marketing for businesses”: “01:26:24” “Finding Patriot Owned Businesses”: “01:27:39“

    1h 36m

  4. 12/04/2023

    018 Building a Legacy With Entrepreneur and Firefighter Kip Payne

    Join Pat and Angie today as we chop it up with a young entrepreneur, business owner, firefighter, and EMT Kip Payne. This is an “Inside The Tribe” episode as Kip and his company Innovative Seamless Gutters are clients of Local Vibes and he is an avid user of our Justine The Lead Machine software.   https://www.youtube.com/watch?v=L_sY0i5ghXw This was a great chat with a young gun of business.  Our relationship with Kip is a lesson in networking.  He is connected with another Inside The Tribe guest Heath Redman of AML Roofing & Restoration Resources: Kip’s FB Innovative Seamless Gutters

  5. 11/30/2023

    017 Should You Stop Marketing During Your Off Season?

    Can you make more money by pulling back on your marketing? If I had a nickel for everytime a contractor from up north asked me this… I’d at least have a pocket full of nickels.  :).  Roofers, concrete contractors, landscapers… all of ’em. Save money?  I suppose but is your business goal to save money or to make money?  We answer that emphatically in this episode. Join Pat & Angie as they walk through a question asked by a podcast viewer on this new podcast style.  Not only are we doing interviews but we are adding to our episodes by including Q&A with P&A (Pat and Angie), as well as going over our “Core 4” that helps us succeed in business and life and keep disciplined and working towards our goals.  We call it F.L.I.P. your life! Fitness, Lifestyle, Impact, and Profit.  We work on each one every day and so should you. Join in and ask us questions and maybe we’ll answer yours on the air. https://www.youtube.com/watch?v=zcRrPffESl0             Pat Cherubini – Speaker 1 (00:01): Hey everybody, it’s Pat and Angie. I looked in my camera. Angie Cherubini – Speaker 2 (00:06): It’s the only time you’ve ever looked where I pointed in your life. Speaker 1 (00:08): It’s, it’s welcome to Local Vibes, guys, and it’s been, gosh, when was the last time we had Heath? Speaker 2 (00:17): Oh, that’s been a few weeks ago. We’ve both been sick and we’ve had other things family happen. So that was our official relaunch and we petered out and now we’re going to relaunch again. This is about the fourth time, but we have some plans we want to share with you and tell you what we’re doing, where we’re going and why. It’s going to be a little bit different now, but it’s also going to be a lot more frequent Speaker 1 (00:42): And I think more fun. It’ll be, we’re still going to have the interviews with the business owners that use our CRM and we’ll probably sprinkle in there some other business owners too, that has Speaker 2 (00:57): Leaders, entrepreneurs, anybody. Yes, Speaker 1 (00:59): We’re going to do a q and a with p and a questions and answers with us because we get a lot of questions about different things that comes through email and texting and social media. And so we’re going to address a lot of those. A lot of those things. The four pillars of marketing. This is something that we’ve been teaching, oh my gosh, we’ve been teaching for years, for years. We have a course on it. It’s something that is important. It’s what we do. It’s what we try to teach other people to do. Speaker 2 (01:33): We use a blueprint, you can download that for free right there. Local vibes, us slash blueprint, and it’s basically a checklist of the way we run our business, the way we run our client’s business, and the way that we’re going to teach you how to run your business if you’re open to it. So it’s free. Jump in, there’s a free course, it’s going to come with that. It’s not quite done yet, but it’s going to be basically walking you through how to set up online marketing for a local business. Speaker 1 (02:00): And then the final category or section of the podcast is the flip Speaker 2 (02:09): Core four baby. Speaker 1 (02:12): And this is something actually, gosh, we started something like this, right when we first started the podcast. It was called Flip Flop Your Life. So it is morphed and evolved. And now Speaker 2 (02:24): This has come from mentors of mine and I can trace ’em back. The one I’m following right now is Sean Whalen. He’s got Core four. He calls it other something different. It’s not fitness, it’s passion. What Speaker 1 (02:40): Is it? What is it? Honey, Speaker 2 (02:41): Power, passion, production, and purpose. There you go. That’s what he is. Same basic thing. But he got his from Garrett J White. Garrett J White got his from Kevin Nations. Kevin Nations got his from Stephen Covey, Speaker 1 (02:56): Who’d Ryan Stewman get his from Speaker 2 (02:57): Kevin Nations. Really? So it’s something that a lot of entrepreneurs teach and it’s the four core things that you got to do every day to have a better life. Ours is, did Jerry say it? Speaker 1 (03:10): I said the flip. And it represents fitness, lifestyle, impact and profit. And that can be in your business as well as in your personal life. So we’re going to address all four of those topics. Speaker 2 (03:29): And we are a business podcast, but we a hundred percent believe fitness. The more fit you are mentally and physically, the better business you can have your impact. This is our lifestyle. Lifestyle is what you do. That’s my family. That’s is the why that we do it. Lifestyle is Speaker 1 (03:50): Family, your Speaker 2 (03:50): Family fun, your vacations, the things that you get to do because of your business, and it needs to be higher on the list than just profit. So the impact is you impacting others, but also being impacted by others. So we kind of follow the leaders and we try to bring other people that want help from us. And nobody is above anybody. It’s just who’s Speaker 1 (04:17): I like impact. We really Speaker 2 (04:19): Used to be influence. Speaker 1 (04:20): We toyed around with impact or influence and we’re like, which one should it be? But I think now influence. Speaker 2 (04:28): Influence almost negative. Speaker 1 (04:30): So we like to impact because you can impact people and then people can impact you and just spread the Speaker 2 (04:38): Love. And then the last, the P is profit. Everybody wants more of that. So that’s what we’ll talk about a lot. That’s our favorite thing to talk about. The Local Vibes podcast is about a lot of business. We help business owners. Our business is literally helping business owners get more business. So we’re going to teach how to do that. Speaker 1 (04:57): Say that 10 Speaker 2 (04:57): Times. There’s going to be a lot of it for free right here. We’re going to share what we know. If you need help, I’ve got a good idea where you can find some. So Speaker 1 (05:07): Well, today’s topic is going to be more of a q and a with p and a, because literally this has hit us big time in the past week or week or two. And it’s because it’s the where we are originally located or where we are located is north, it’s in Ohio. And so we have seasons and a lot of our clients are seasonal Speaker 2 (05:40): Contractors, tradesmen, Speaker 1 (05:42): Those that are out or are seasonal at times, actually not for very long if they really sit down and look at it. Speaker 2 (05:52): So the question is, should I pause my marketing in the off season? The answer is Speaker 1 (06:00): Hell no. F**k no, Speaker 2 (06:01): The hell. Speaker 1 (06:03): And just so you know, we do cuss and we will cuss. So if you don’t like it, Speaker 2 (06:08): Bye-Bye. Speaker 1 (06:09): See you. Speaker 2 (06:10): Don’t cuss on purpose, but it’s the way that we speak and it mean it makes it mean what I mean. So we will just get that out of the way right now. Should you pause your season? Should you pause your marketing in the season? No. Get that. Should you pause your marketing for your off season? F**k no. It’s got more power to it. So that’s why I cuss. So that is what that means. So why would anybody think they could just stop marketing? Speaker 1 (06:43): Oh, I hear it all the time. Even in the dead of winter, because they want to save money. All of the businesses, not all of the businesses, but a lot of the businesses that we work with or that we talk to, they immediately get this fear that they’re coming into the winter. So, oh my gosh, I need to cut back in every little way possible. And they just, excuse me, they completely get this fear that goes through them. And immediately marketing and advertising are what they cut first because they think people aren’t looking at ’em and people aren’t thinking about it. Speaker 2 (07:29): Just like in your home life using coupons and getting discounts and do that, you can cut a hundred percent of your expenses that will never, ever make you rich. You need to be using this time to take ground to grow, because number one, all of your competitors are doing the same thing. You’re thinking they’re pulling back, they’re retracting and they’re going to sit there and do nothing. And this is the time that you should be using to remove friction from your current website and your process, your system, your marketing. You can add emails that don’t have to go out until June if that’s what you want. You can add Speaker 1 (08:15): Schedule things on social media, get Speaker 2 (08:17): The reviews that you’ve been too busy to ask for all summer long Speaker 1 (08:22): And people don’t care. I mean, probably a lot of you have CRMs that you work with, relationship managing software. You don’t have to have it to do this. You can send people, you’re flipping Google reviews link and Speaker 2 (08:42): Send ’em a text. Speaker 1 (08:43): It doesn’t hurt. It doesn’t hurt. Even though maybe you, maybe, let’s say you’re an excavator and maybe you did work back in March for somebody, it doesn’t hurt to reach back out and ask them for a review. Let them know you’re trying to reach more people and a review from them would help you tremendously. So don’t be afraid to ask. You have to ask. Unfortunately, we have to ask for good reviews. People don’t just need good Speaker 2 (09:16): Reviews. Well, there’s always the saying that if you do a good job for somebody, they may tell somebody about it. If you do a bad job, they’re going to tell 15 people, which now it’s even more than that because they’re going to give you a bad review. They’re going to make shit up. And so this is when you go back and go through your jobs that you’ve

  6. 11/01/2023

    016 Single Dad, Business Owner, & Roofing Expert Heath Redman of AML Roofing

    On this episode of The Local Vibes Podcast Pat & Angie sit down in the studio located in the “Pat Cave” at Local Vibes HQ and have a relaxed chat about the life of a local business owner, roofing contractor, and most importantly, a great dad named Heath Redman.  He tells us in this podcast that is business is named after his daughter.  AML are her initials.  So sweet! Heath came into our lives a few months ago as a referral from another client. (Thanks to Kip Payne!!!).  Heath contacted us about getting more roofing customers and what happened next what we love about owning our own business.  We made a new friend and then made him a new website for his roofing company that is a lead generation machine. Heath and his right hand man Jason said “we’d love to talk but how about meeting for a beer?”  Ummm… ok.  If we must.  😂 https://www.youtube.com/watch?v=7mEWn9tCnsU Of course we had to meet a at “local” place, ’cause ya know that’s our vibe.  So we went to Three Tigers Brewing in Granville, Ohio and after way more than one beer and about 3 hours later we had two new friends and a new client. We aren’t networking fans at all.  I do however believe that our network is responsible for your net worth.  We love our network but the way “networking” happens now is too needy.  Face to face is great but showing up at a networking event with a bunch of lower level sales people is not what I call productive. We meet with owners and get shit done! The best part about this friendship is the exchange of value.  Heath came to us as a referral from one of our current clients, paid us to help him make more money, which helps us make more money.  We then we needed a new roof so guess who we hired?  Yup.  We paid AML Roofing to give us a new roof. We told some friends and at least two of them bought roofs from him (not to mention the ones he gets from his lead machine we built for him).  He told another roofing friend in another part of the state about us we we got another account and more friends. And round and round it goes!  BEAUTIFUL! Take a listen and let us know what you think!   Resources: Heath Redman – Facebook AML Roofing and Restoration

  7. 09/29/2023

    015 Is CrossFit The Ultimate Local Business? With Jason Tomlinson

    Join Pat & Angie this week as they talk about one of the greatest local business success stories in history.  CrossFit started in 2000 and has grown to over 15,000 affiliates and accounting for over 2 billion dollars for affiliates. It is an example of empowering people to start a business doing something they love!  The first rule of CrossFit is to talk about CrossFit!  You knock it but how many people talk about your business like that?  Yeah…  It makes you think huh? Jason Tomlinson, local CrossFit coach, tells us about overcoming (a TON OF THINGS) to start his passion project.  One year in and he’s has some bumps, lots of successes, help from an industry leader, and has built a community that loves him as much as he loves his community.   https://www.youtube.com/watch?v=BawudKH4M4M   The sky’s the limit when you love what you do.  Tell us what you think! Mentions: Sevan Matossian – The Sevan Podcast Jason’s podcast with Sevan (must listen) Cory Gregory – CoryG Fitness, Max Effort Jason’s podcasts with Cory Part 1 Part 2 Buttery Bros Andrew Hiller

    1h 46m

  8. 03/11/2023

    014 Trent Lundberg of Backroom Coffee Roasters

    We met Trent Lundberg a few years ago at a mountain bike race.  Listen to his story to hear the connection he has to the biking community and why his company is called “Backroom” Coffee. But first, let me apologize… the audio kinda sucks!  This is Pat writing this and it’s my fault.  As Mr. Deeds would say “my bad”. I had a new toy and I failed at setting it up properly.  Trent’s mic was too low so we had to boost it and it is ok but not great.  Hopefully I’ll get better.  🙂 https://www.youtube.com/watch?v=wz34XT4FK9o Seems like so long ago that we started with Episode 1 and it took forever to get to #14 but we are ready for more.  Leave comments and tell us how we get better or who we need to talk too! Learn more about Local Vibes and let’s make your business grow!

    1h 35m
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About

Starting sustaining and having a successful small business is hard, but you already knew that, but wouldn’t it be great to have a podcast that talks to and digs in to the people who’ve made it problem solved. This is local vibes, small business success stories, talking to successful small businesses from around America. You’ll hear awesome stories about how they got started and how they survived and thrived online. And in their communities, we find out their special vibe. Welcome to Local Vibes.

Information

  • Creator
    Pat Cherubini
  • Years Active
    2022 - 2024
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © The Cherubini Company, LLC
  • Show Website
    Local Vibes