Looking Out - The Podcast Drew Smith & Joe Simpson

This episode gets personal! Join Joe and Drew as they explore the sensory and emotional components of car design through the lens of their beloveds: the Mercedes W140 S-Class and the Porsche 911. In this episode, they delve into their stories with these cars and how they came to be so meaningful to them.They also discuss the importance of strong convictions around what character means to a brand, and how cars are paragons of multi-sensory orchestration.That's it for this episode! Th...

In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience. We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates. We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification. And we talk about the character we loose when everything becomes software-defined.📨 Subscribe to Lookin...

Joe and Drew take a look at the most significant exhibits and announcements coming out of Milan Design Week, and the Beijing Auto Show. And they touch on Tesla. How couldn't they?📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.https://automobility.substack.com🤝 Connect with us on LinkedInDrew - https://www.linkedin.com/in/drewpasmith/Joe - https://www.linkedin.com/in/joseph-s-92863a2/📸 Follow us on Instagramhttps://www.instagram.com/lookingoutpodcast/...

Five months ago, we recorded our most incendiary episode yet. In The EV Inferno, we wondered whether EV sales were about to fall off a cliff, or whether we’d just hit a bump in the road.With the benefit of time, the picture’s becoming a little clearer, if no cleaner.In this episode, we look at how the EV market might be fracturing between the EU, the US, and China, and what that means for legacy OEMs and startups, particularly when it comes to plug-in hybrids.Of course, we can’t escape the tr...

Sibilio. Bravo. Stratos. Magnum. And Shamal. Joe and Drew celebrate Gandini’s life and his greatest hits.We also cover the BMW Vision Neue Klasse X, Euro NCAP’s physical button mandate, and a conversation about great gas station meals leads to us pondering the future of the road stop.📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.https://automobility.substack.com🤝 Connect with us on LinkedInDrew - https://www.linkedin.com/in/drewpasmith/Joe - https://www.linkedin.com/...

The death of the desirable hatchback has been exaggerated. In the space of two weeks, we've been gifted the new Renault R5 and the Rivian R3 and R3X. We discuss their design, and what they mean for their respective manufacturers.Meanwhile, the death of the Apple Car is now (almost definitely) certain and we explore why Apple finally caved. And we also discuss what's happening to design in the C-Suite, and whether maybe our time at the big table is up, and whether that's actually a bad thing.📨...