Business for Aligned Women

SIGMA WMN
  • 4.7 (28)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Welcome to the podcast designed exclusively for visionary women business owners and those aspiring to become them. If you're on a journey to integrate health, wellness, manifestation, and embodying your highest most authentic self into your entrepreneurial life, you've just found your community. 🎙️ Featured Topics: - Magnetic mindset work to propel you business success - Game changing hottakes and no BS advice to take your mindset and business to the next level - Wellness, wellbeing, embodiment and self-care for health conscious women business owners Everywhere: @sigma.wmn

  1. 6D AGO

    172. If You Want Your Business To Work This Year, Do This Now

    Resources Get the FREE Yearly Business Review Workbook  Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business Audit Get organised - monthly and yearly business planner Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ Mid-year is where many business owners either make the decisions that shift everything or continue repeating the same patterns. In this episode, we look at what actually deserves your attention right now if you want the second half of the year to feel cleaner, more focused and more profitable. This is not about adding more to your plate. It is about looking honestly at what is working, what is slowing you down, and what needs to change. We explore what to assess beyond surface-level business metrics, including the patterns, habits and decisions that quietly impact your momentum. If you have been moving quickly without stopping to review the bigger picture, this episode offers a practical reset. It will help you identify where your energy is leaking, where your strategy needs refining, and what decisions will create immediate clarity. Tune in to hear: What to assess mid-year beyond surface-level metrics. The patterns that quietly slow your business down. The decisions that create immediate clarity and momentum. How to use a mid-year business review to make the second half of the year more focused and profitable. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: Why mid-year is the ideal time to pause, review and refine your business strategy. How overestimating what is possible can lead to poor planning and unnecessary pressure. The difference between wishful thinking and intentional decision-making in business. How to identify hidden patterns that are affecting your growth, focus and profitability. What to do now to create stronger momentum for the rest of the year. Themes & Time Stamps: 0:00 - Introduction: We're almost halfway through the year 1:28 - Why mid-year is the time to pause, review and adjust your strategy 1:47 - The #1 planning mistake founders make 2:05 - Wishful thinking vs intentional planning 2:49 - Free mid-year review workbook 4:16 - Monthly and yearly planners for business owners 5:11 - Client testimonial: stop pushing through chaos alone 6:23 - Choosing chaos vs creating structure and systems 6:51 - Review question 1: Is your business where you wanted it to be? 8:26 - Review question 2: Are your sales where they need to be? 11:32 - Review question 3: How organised is your business? 14:37 - Review question 4: How do you track what needs to get done? 16:22 - Why organisation might be Clara's secret sauce 16:33 - The mid-year check-in: yes or no questions 18:31 - What an audit delivers and how to book one 19:04 - Who needs Brand Magnetism 101 19:55 - If everything's going well, celebrate your wins 20:28 - Wrap-up and where to find Clara's resources 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    21 min

  2. MAY 11

    171. Fix Your Instagram Funnel: 3 Simple Changes That Convert

    Resources Get the FREE Optimise your Instagram Checklist and 20% off audits! Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business Audit Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ Your Instagram funnel does not need to be complicated to work well, but it does need to be intentional. In this episode, we break down three simple changes that can help your Instagram convert more consistently, without adding more manual work to your week. If your audience is watching your content but not taking the next step, this episode will show you what may be missing behind the scenes. We explore the overlooked systems that support a high-converting Instagram presence, from automations that help you capture leads instantly, to FAQs that reveal hidden objections, to profile link strategies that make it easier for people to buy. These are practical, strategic changes designed to help women business owners create a smoother client journey and more easeful sales process. If you want your Instagram marketing to feel more supportive, more streamlined and more effective, this episode offers a clear starting point. You will come away with simple ways to improve your Instagram funnel, strengthen your customer journey and turn more followers into warm leads and paying clients. Tune in to hear: How to use Instagram automations to reduce manual work and capture leads straight away. Why frequently asked questions reveal hidden objections that may be blocking conversions. How to structure your Instagram highlights and profile links to guide people towards the right offer. Simple Instagram funnel strategies that support clearer messaging, smoother sales and better conversions. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: How Instagram automations can save time, improve consistency and support lead generation. Why your audience’s questions can reveal what is stopping them from buying. How to address common objections in advance so your content supports conversion. How to create a clearer link in bio strategy that directs people exactly where to go next. Why strategic Instagram highlights can strengthen trust and support your sales funnel. Themes & Time Stamps: 0:00 - Instagram Optimisation Tips Introduction 0:31 - Free Instagram Optimisation Checklist Download 1:00 - Custom Business Audit Services 1:46 - How to Automate Instagram DMs for Free 2:45 - Why Business Automation Saves You Time 3:11 - Auto Replies for When You're Offline 3:45 - Rebranding to Attract Higher Caliber Clients 5:12 - FAQ Highlights: Overcoming Buyer Objections 5:58 - How to Handle Sales Objections on Instagram 7:06 - Preempting Customer Questions Proactively 7:26 - Using Instagram Highlights Strategically 8:30 - Link in Bio Strategy: Front and Center CTA 9:12 - Recap: 6 Instagram Profile Optimisation Tips 9:30 - Free Instagram Checklist Download 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    11 min

  3. MAY 4

    170. I Built A Multi 6-Figure Business While Believing I Was Bad With Money

    Resources Get the FREE Optimise your Instagram Checklist and 20% off audits! Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business Audit Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ There is a version of money work that looks powerful on the outside but still feels restrictive underneath. In this episode, we explore the identity pattern many women business owners carry while building successful businesses: the quiet but persistent belief that they are bad with money. Even when revenue is growing, clients are signing, and the business looks successful from the outside, this internal identity can still shape what feels safe to receive, hold and expand into. This episode unpacks the disconnect between external success and internal money identity, and how that tension can silently limit your income ceiling. We look at the subtle ways money beliefs show up in high-functioning women business owners, from underestimating financial capability to holding shame around past debt, and why these patterns do not disappear just because your business is doing well. If you have ever felt successful on paper but still emotionally entangled in scarcity, this conversation will help you feel seen. Tune in to hear: The disconnect between external success and internal money identity. How being bad with money can show up in subtle, high-functioning ways. Why shifting identity, not just behaviour, changes your income ceiling. How to take aligned action even while limiting beliefs are still present. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: Why successful women business owners can still carry limiting beliefs about money. How scarcity and money identity can quietly affect how much support, wealth and success you allow in. Why you do not need to clear every money block before taking aligned action. How action, self-trust and identity work can help you expand your capacity to receive. Why your past experiences with debt or financial instability do not define your current financial capability. Themes & Time Stamps: 0:45 – Introduction: Limiting beliefs, scarcity mindset & money in business 1:42 – Feeling stuck? One-to-one business audit offer 5:10 – Brand authority: why branding fixes ghosting, tire kickers & being copied 5:19 – Topic intro: Building a successful business despite money blocks 6:12 – Personal history: growing up poor & being programmed that creativity can't pay 7:43 – Making ~$1,000/hour from creative work 9:28 – Paying off $90K in tax debt, student loans & building net worth 11:46 – Myth: Successful people don't have limiting beliefs 13:32 – You don't need to clear all blocks before taking action 14:59 – Taking aligned action despite your blocks 15:16 – Some blocks may never fully disappear — and that's okay 16:37 – How taking action weakens limiting beliefs over time 17:39 – Closing thoughts 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    18 min

  4. APR 27

    169. The Instagram Profile Mistakes Costing You Clients

    Resources Get the FREE Optimise your Instagram Checklist and 20% off audits! Know exactly what to fix, what to focus on, and what to stop doing. Get your Custom Business Audit Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ Your Instagram profile should do more than look nice. It should help the right people find you, understand what you do, and feel clear about what to do next. In this episode, we unpack the common Instagram profile mistakes that quietly cost business owners visibility, enquiries and sales, even when they’re consistently creating content. If your profile isn’t converting profile visits into paying clients, this episode will help you make simple, strategic changes that strengthen your positioning and support more aligned business growth. We explore how to optimise your Instagram bio for SEO, how to write a call to action that actually converts, and how to use pinned posts to guide potential clients through your sales funnel in a way that feels intentional and effective. This is a practical episode for women business owners who want their Instagram marketing to feel clearer, more easeful and more profitable. You’ll walk away knowing what to fix, what to refine and how to turn your Instagram profile into a stronger client attraction tool. Tune in to hear: How to optimise your Instagram profile for SEO so your ideal clients can actually find you. Why most Instagram bio calls to action don’t convert, and how to write one that inspires action. How to use pinned posts strategically to nurture trust, strengthen your brand positioning and move people towards your offers. Simple Instagram marketing shifts that help passive followers become paying clients. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: Why your Instagram profile needs to be clear, searchable and aligned if you want to attract the right clients. How to choose the right SEO keywords for your Instagram name and profile so your visibility improves. What makes a strong call to action in your bio, and why clarity always converts better than vagueness. How to optimise your pinned posts so they support your sales funnel and help new followers understand your work quickly. Themes & Time Stamps: 0:45 - Welcome & Series Overview 1:17 - Free Instagram Optimisation Checklist 2:34 - Custom Business Audit Offer 4:17 - Audit Details & Why They Work 4:54 - Audits as a Stepping Stone to Coaching 5:29 - Tip 1: SEO in Your Profile Name 7:03 - Branding & Attracting Higher Caliber Clients (Ad) 8:31 - Why Instagram SEO Matters 9:11 - Finding the Right Keyword Search Terms 10:04 - Tip 2: Call to Action in Your Bio 11:46 - Tip 3: Optimise Your Pinned Posts 14:48 - Wrap Up & Free Checklist CTA 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    16 min

  5. APR 20

    168. Your DIY Branding Is Blocking $140K Per Year

    Resources Elevate your Branding Now Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ Branding is not simply about aesthetics. Every visual choice in your brand communicates meaning, status and positioning to the people encountering your business. Colour, typography, symbols and layout all signal who your work is for and how seriously your brand should be taken. In this episode we unpack why DIY branding often sends unintended signals to potential clients. Trend-based design, ornate logos and messaging written from your perspective rather than your client’s can quietly position your business at a lower price point than intended. You’ll also hear how semiotics, visual psychology and brand strategy influence trust and purchasing behaviour. When branding aligns with your client’s expectations and communicates clarity, it becomes far easier for people to recognise the value of what you offer. Tune in to hear: Why following design trends often results in constant rebranding and diluted trust. How messaging written in your own language instead of your client’s can limit sales. The subtle visual signals that communicate low-income positioning in a brand. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: Why colour psychology and visual language shape how people interpret your brand. How semiotics and symbolism influence credibility and perceived value. Why ornate logos and trend-based design often weaken brand positioning. How strategic branding helps attract higher calibre clientele. Themes & Time Stamps: 0:00 — Intro: Why You Shouldn't DIY Your Brand 0:17 — Visual Language & Colour Science Psychology 0:49 — Semiotics: Signals & Symbols in Branding 1:08 — Your Visual Language vs. Your Ideal Client's 1:55 — Target Market Research & Brand Strategy 2:38 — Why Ornate Logos Don't Work 3:24 — Brands You Buy From Have Minimal Logos 4:17 — Trend-Based Branding & Why It Fails 5:17 — Constant Rebranding Dilutes Trust 6:33 — Your Business Isn't a Creative Outlet 7:51 — Attracting Higher Caliber Clientele 8:21 — Branding Offers: Standard vs. Done-For-You 10:17 — Emotional Investment in DIY Branding 10:55 — Energetic Hygiene of Outsourced Branding 11:45 — ADHD & Website Design Differences 12:48 — Neurotype-Specific Design & Functionality 13:32 — Wrap-Up, Substack & How to Book 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    16 min

  6. APR 13

    167. Your DIY Brand Is the Sales Block You Need to Release

    Resources Elevate your Branding Now Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ Branding is often treated as something cosmetic or optional in business. In reality, it directly affects how much trust your audience places in you and whether they see your business as credible, established and worth investing in. In this episode, I share the real financial impact of professionally rebranding my business. After investing $20K in a full rebrand, the result was a $140K annual increase in income. The conversation breaks down why DIY branding quietly limits many businesses and how doing everything yourself can actually become a hidden sales block. We also look at the positioning side of branding. Your visuals, messaging and brand presence communicate who your business is for. If your brand looks DIY, it often signals a lower price point and a different client than the one you may actually want to attract. Tune in to hear: Why DIY branding often holds businesses back from the income level they want. The real financial trade-off between outsourcing and doing everything yourself. How branding influences trust, positioning and long-term sales. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: Why being too close to your own brand can make it difficult to position your business clearly. How DIY branding can unintentionally communicate the wrong price point to potential clients. Why outsourcing branding can be a strategic business decision rather than a luxury. How brand trust directly impacts whether people feel confident buying from you. Themes & Time Stamps: 00:00 - Introduction: How a $20K rebrand increased income by $140K/year 01:23 - Why DIY branding holds your business back 02:37 - You're too close to your own brand to see it clearly 05:04 - Why your brand speaks to your income level, not your ideal client's 07:28 - Your ideal client's aspirational brands aren't what you think 09:18 - The hidden cost of DIY: It's more expensive than outsourcing 10:58 - The real math behind outsourcing vs. doing it yourself 13:18 - Why working "on" your business matters more than working "in" it 15:51 - Your audience can tell it's DIY — and what that signals 18:37 - DIY branding destroys trust (and costs you sales) 21:36 - Why trust is everything in the age of online scams 22:40 - Wrap up and teaser for part two 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    23 min

  7. APR 6

    166. How to Get Your Spark Back. The Energetics of Healing, Vitality and Balancing Creativity with Dani from On Nourishment

    Resources Apply for 1:1 Business Mentorship Work with Dani: TikTok | Instagram | Website Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ Vitality is often overlooked in conversations about health. Instead of focusing on building energy and resilience, many approaches centre on fixing symptoms once something has already gone wrong. In this episode, naturopath Dani May shares her perspective on why vitality should be the starting point for wellbeing. Dani explains how energetic alignment shows up in her naturopathic practice and how supporting the nervous system, creative expression and daily energy levels can change how women experience both health and work. The conversation also explores the emotional side of running a wellbeing practice, including separating your identity from your business and developing resilience when things feel personal. You’ll also hear about Dani’s path to creating her own voice in naturopathy, why structure can support creative freedom, and how building simple systems in business can give practitioners more space to focus on what they care about most. Tune in to hear: Why focusing on vitality can support long-term wellbeing more than constantly trying to fix problems. What energetic alignment looks like within a naturopathic practice. How systems and structure can give creative women more space and freedom in their work. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: Why vitality and nervous system support are essential foundations for wellbeing. How separating your identity from your business helps build emotional resilience. Why structure and systems often support creativity rather than restrict it. Themes & Time Stamps: 00:00 - Introduction & Getting to Know Dani 02:31 - Cultivating Vitality vs. Fixing Problems 05:27 - Why Structures & Systems Create Freedom for Creatives 06:56 - Dani's Highest Value for 2026: Creative Expression 08:14 - Hot Take: Why The Artist's Way May Be Self-Sabotaging 10:37 - Using Your Business as a Creative Outlet (And Why It Hurts) 16:08 - Enmeshment, Reactivity & Emotional Resilience in Business 19:24 - Dani's Unique Flavour of Naturopathy & Energetic Alignment 22:12 - What Energetic Alignment Means in Practice 23:08 - Cutting Through the Noise: Honouring Your Own Truth 25:36 - Why Vitality Matters More Than Just "Fixing" Health Issues 27:40 - Replenishing Your Reserves & Nervous System Work 30:41 - What Dani Wishes Her Clients Would Stop Doing 33:28 - What Dani Gained from Aligned Business Coaching 35:34 - How Structure Creates Spaciousness for Creatives 38:20 - The Aura Ring Experiment: Why "Flow Days" Are Stressful 40:04 - TikTok vs. Instagram for Health & Wellness Businesses 44:00 - Dropping the Ego & Going Where Your Clients Are 45:07 - Why You Should Start Business Coaching Before You're Ready 47:13 - Best First Step to Work with Dani 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    48 min

  8. MAR 30

    165. You Say You Want Growth, So Why Does It Feel So Scary?

    Resources Clean Business Energetics Workshop Apply for 1:1 Business Mentorship Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠. Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠. Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠. Other Resources: Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠. Where To Find Us: Instagram:⁠ @sigma.wmn⁠ TikTok:⁠ @sigma.wmn⁠ Newsletter:⁠ Subscribe here⁠ Threads:⁠ @sigma.wmn⁠ Many women business owners say they want growth. More income, better clients, stronger visibility. But when growth begins to happen, it can feel surprisingly uncomfortable. This episode explores why the very progress you want can also trigger fear, resistance and self-doubt. We look at how the nervous system and the brain naturally prefer what feels familiar, even if the current situation is frustrating or limiting. When business growth requires new behaviours, new beliefs or a different identity, it can feel like a challenge to long-held stories about who you are and what you’re capable of. In this conversation, we unpack the psychology behind the expand–retract cycle many business owners experience. You’ll hear why awareness, courage and humility are essential when navigating growth, and how recognising your own patterns can help you move forward with more clarity and steadiness. Tune in to hear: Why your brain often prefers what is familiar, even when you consciously want change. How growth can challenge identity and trigger resistance or self-doubt. Why self-awareness, courage and humility are essential for sustainable business growth. Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠ In This Episode, You’ll Learn: Why many women business owners unconsciously resist the very growth they say they want. How the expand–retract cycle keeps people moving forward and then pulling back. Why identifying with old stories or beliefs can quietly limit business progress. How developing self-awareness and humility helps create real, lasting change. Themes & Time Stamps: 00:00 — Introduction: Why growth feels so scary 02:18 — How the nervous system and ego keep us stuck 03:17 — Book recommendation: Say What? They Can't Unhear 03:57 — Why most businesses are actually selling change 04:30 — Free Aligned Women Book Club plug 05:19 — Two patterns: choosing what doesn't work vs. ignoring good advice 06:08 — The expand-retract cycle explained 07:14 — Self-awareness is the answer 08:20 — The danger of self-identifying with your limiting stories 09:28 — "It's not your grade five bully" — debunking the block 10:28 — Identity, shame, and why trying feels like ego death 11:56 — Ad break: Rebranding your business for higher-caliber clients 13:23 — Growth feels like an attack on your intelligence 14:54 — The humility piece: being open to not knowing 15:41 — Rewriting core beliefs with new evidence 16:46 — Instant gratification vs. real success 17:28 — The answer: self-awareness, courage, and humility 18:17 — Healthy Energetics in Business workshop 18:40 — Final encouragement: discomfort means you're doing it right 🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand. Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

    20 min
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4.7
out of 5
28 Ratings

About

Welcome to the podcast designed exclusively for visionary women business owners and those aspiring to become them. If you're on a journey to integrate health, wellness, manifestation, and embodying your highest most authentic self into your entrepreneurial life, you've just found your community. 🎙️ Featured Topics: - Magnetic mindset work to propel you business success - Game changing hottakes and no BS advice to take your mindset and business to the next level - Wellness, wellbeing, embodiment and self-care for health conscious women business owners Everywhere: @sigma.wmn

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