Made Possible

Rachel Dyson

When technology and culture are shifting at a more rapid pace than ever, what’s the impact on the stories we make, and how we make them? In this 6-part series we bring together expert talent from our Maker Network and client base to ask the burning questions - together we’ll find the answers. Welcome to Made Possible: How to take imaginative leaps and get work made, from the people who know. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. Aug 7

    Brands In Culture

    Episode 1: Brands In Culture "If you're on trend, there's a very high risk of being off trend very quickly. Being part of culture is being part of people's lives." — Jordanne Young, Enid What does it actually mean to be a brand in culture? It's a question clients bring to briefs constantly — and one the industry doesn't always answer honestly, or at least clearly. In our first episode of Made Possible, Parkview Creative founder Rachel Dyson sits down with two brand specialists who grapple with this question every day. Guests Hannah Jones-Walters is a multilingual strategic and creative thinker whose career spans brand marketing, cultural strategy and community building across agencies and in-house brand teams. She has held leadership roles at design agency 20Something and as Managing Director at KesselsKramer London, and most recently served as European Marketing Manager for wellness brand Ancient & Brave. She is Chair of UN//SCENE, the creative festival dedicated to fresh thinking and new voices in the industry. Jordanne Young is a brand strategist, marketing consultant and founder of Enid, her brand amplification studio. She has helped shape, launch and grow brands including The Modern House, Hummingway, Heist and WellJoy, working closely with founders and leadership teams to build culturally resonant strategies that last. In this episode we cover: What culture actually means — and why it's harder to define now than everThe difference between being on trend and being part of someone's lifeWhy good strategy is fundamental when you need to move fastHow brands build content engines — and whether they shouldThe case for longer, braver creative ideas over short-lived campaignsWhy the people in the room matter as much as the briefWhether a brand can genuinely shape culture — or can only be riding the wave 🎧 Listen now on [Apple Podcasts / Spotify / wherever you get your podcasts] Made Possible is a Parkview Creative original podcast. New episodes coming soon. Find us at parkviewcreative.com or get in touch at info@parkviewcreative.com Hosted on Acast. See acast.com/privacy for more information.

    Brands In Culture
  • 1 Episode

About

When technology and culture are shifting at a more rapid pace than ever, what’s the impact on the stories we make, and how we make them? In this 6-part series we bring together expert talent from our Maker Network and client base to ask the burning questions - together we’ll find the answers. Welcome to Made Possible: How to take imaginative leaps and get work made, from the people who know. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Rachel Dyson
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Parkview Creative
  • Show Website
    Made Possible