KETTLEBELLS & COCKTAILS JOHN WOOLEY & NIKI BRAZIER

In this episode of 'Kettlebells and Cocktails', host John is joined by special guest Jay DeCoons the Vice President of Global Affiliates at CrossFit. They discuss Jay's initial experiences with CrossFit and his first Open competition, highlighting the importance of scaling workouts and the sense of community within CrossFit affiliates. They delve into Jay's athletic background, which includes team sports, cycling, and triathlons, and how CrossFit has uniquely impacted his fitness journey. The conversation shifts to Jay's role at CrossFit, focusing on affiliate support and growth, the power of the CrossFit brand, and the goal of expanding the CrossFit community. Jay shares insights into the challenges and strategies for sustaining successful affiliates, emphasizing the brand's value and the ongoing efforts to enhance affiliate resources and support systems. They also discuss the future of CrossFit, targeting 30 million participants worldwide, and the vital role affiliates play in achieving this goal. Jay reflects on his family's perception of his CrossFit involvement, underlining the impact of fitness on his children's lives.

In this episode of 'Kettlebells and Cocktails', hosts John and Nikki delve into the innovative efforts in Ireland to integrate CrossFit into the healthcare system. Joined by guests Darina Dunne and Karl Dunne (no relation), they explore the inception and objectives of incorporating CrossFit programming as part of preventative healthcare in Ireland. They discuss the journey of advocating for government support and how CrossFit's community-driven model can serve as a powerful tool in improving the nation's health. The conversation also touches on the wider implications of gyms serving as modern community centers and CrossFit's role in challenging and shifting societal norms around fitness and social interaction.

In this episode we have special guest Jen Green owner of CrossFit Greer and Senior Manager of U.S. Affiliate Operations at CrossFit HQ, discuss the pivotal role of affiliates in the CrossFit community. Jen elaborates on the value brought by affiliate reps through tools, resources, and a more personalized touch, assisting affiliates in becoming successful. We also touch upon CrossFit's ambitious marketing strategies aimed at advertising affiliates and attracting new members. Throughout the conversation, they emphasize the importance of understanding and nurturing the community ties within CrossFit, to overcome challenges and continuously cultivate fitness.

John and Niki welcome special guest Dale King, an OG in the CrossFit community. They discuss the changing landscape of CrossFit, from its handling under private equity to the challenges of affiliate ownership. Dale provides his thoughts on the future and expresses concerns over preserving the original ethos of CrossFit amidst changes. The conversation also explores customer service issues and the need for marketing initiatives to bolster affiliate relations. Jokes about Reddit trolls, questionable gym practices, and personal anecdotes about CrossFit experiences offer a lively touch to these discussions on important issues.

In this open and in-depth conversation with CrossFit CEO, Don Faul, hosts John and Niki explore a range of important discussions related to the future of CrossFit. Don dives into the relationship and influence of private equity with CrossFit, a pivot towards a greater focus on health, and the key role of affiliates in the expansion of the CrossFit community. He also speaks on the focus and value of the brand, aspirations around the brand outreach, and his commitment to creating a strong internal culture within CrossFit. The episode provides valuable insights about the strategic changes and initiatives that are underway at CrossFit and its future direction.

To find an affiliate and try CrossFit > https://www.crossfit.com/

In this episode, host John and Niki chat with one of their favorite guests Rob Kearney about his experiences with running a new CrossFit gym, CrossFit Iron Legacy. They discuss building a community, balancing coaching elite athletes with newcomers, and the approach towards CrossFit Open. Rob also shares his 'hot girl summer body' diet and his passion for coaching high-level athletes while maintaining a nurturing and diverse community environment. They also touch on topics like the importance of a diverse coaching staff and nutrition within the CrossFit scene.

https://crossfitironlegacy.com
https://hwpotraining.com/programs/hwpo-strong

00:01 Introduction and Catching Up
00:32 The Life of an Affiliate Owner
00:54 Building a Community: Hiring a New Coach
01:33 The Power of CrossFit Community
04:30 The Challenges of Running a Gym
05:12 Success Stories and Future Goals
07:27 Creating a Positive Gym Culture
11:43 Dealing with Disruptions in the Gym
20:44 Preparing for the CrossFit Open
34:30 Balancing Community and Competition
37:02 Balancing Elite Athlete Coaching with Community Building
37:54 Challenges of Coaching Newbies and the Importance of Diverse Coaching Styles
38:59 Building a Diverse Coaching Team for a Better Gym Experience
40:40 The Importance of Coaches Development and Skillset Sundays
41:40 Leveraging Coaches' Passions for a Diverse Gym Experience
43:17 The Value of Diversity in Coaching Styles
45:24 The Journey to a Beach Body Diet
46:03 The Struggles and Rewards of a Strict Diet
50:06 The Role of Nutrition in CrossFit
01:03:18 The Excitement of the Upcoming CrossFit Games