Makewell

Max Makewell

Hey, I'm Max Makewell, an artist and a bit of a tech enthusiast. We'll dig into how AI interacts with art, explore the psychology behind creativity, and chat about how technology is reshaping the way we think about art. It's a simple chat, no pretenses, just an open conversation about the future of art and tech. See you there!

Episodes

  1. 10/19/2023

    #9 CoffeeVectors

    In this MAKEWELL episode #9, I spoke with CoffeeVectors about how AI is evolving our perception of attention, creativity, and what it means to be human. Some key insights: CoffeeVectors sees attention as constantly evolving rather than fixed, much like art forms that didn't exist centuries ago. AI is the next undulation in the ether of communication. He views jumping into new AI tools as the fastest way to expose yourself to problems and context needed for learning. Stepping back to best practices comes after tangible obstacles. For him, vision and process are two phases of the same flow when merged together by AI. Pre-production could reach the quality of finished work, blending the distinction. CoffeeVectors believes today's "humans" are a narrow slice of possibility. Technology has always changed what being human means, from fire to agriculture to literacy. He sees AI as allowing us to customize information to fit our attention span rather than one size fits all communication. Cartoon voices teaching complex topics are one example. CoffeeVectors thinks transformative tech like AI forces us to rethink existing narratives of what concepts like art are. The constants are change and mutation. He aims to use AI inspirationally, creating compelling visions of the future people opt into rather than combative call-outs. Outrage may drive clicks but not hearts. For CoffeeVectors, AI offers "status free communication" to explore aspects of self freed from societal constraints. Judgement dissolves. He advocates following curiosity and intrinsic rewards when learning AI rather than just utilitarian pressures. Curiosity indicates readiness to absorb.

    1h 36m
  2. 08/23/2023

    #6 Kyle Rothwell

    🎙️ Welcome to another episode of the Max Makewell Podcast! Today, we're thrilled to have Kyle Rothwell as our guest. 🎙️ Kyle is a powerhouse in the world of content creation. He's been deeply involved in Lumix's TikTok advertising, where he showcased his knack for movie-inspired Zoom call lighting setups. Kyle's journey is nothing short of fascinating; he's worked in a funeral home and as a videographer for a street magician before landing a role at Buzzfeed. Now, he's setting his sights on screenwriting and filmmaking. His approach to video creation is meticulous, from storyboarding to sound design, and he draws inspiration from various sources. 🎥 The Art of Content Creation Kyle's dedication to meticulous planning, late-night shoots, and editing. The role of intuition and excitement in predicting content success. Going the extra mile for content, like recreating specific running routes even in different states. 🤳 Platform-Specific Insights How TikTok's algorithm rewards creators and leads the way in organic reach. The evolution of content due to platform algorithms, including Instagram's reels and YouTube shorts. 👀 Authenticity and Engagement The importance of genuine passion and excitement in content creation. Kyle's advocacy for subtle brand integration, using his work for Lumix as an example. Building a genuine parasocial relationship with the audience for long-term success. 📈 The Evolution of Internet Content The transition from loud and attention-grabbing to more genuine, authentic, and slower-paced content. The influence of mentors like Casey Neistat and Van Neistat, and their connection to Tom Sachs. 🛠️ Skills and Adaptation The importance of a cumulative skillset and continuous learning. The distinction between personal and professional posting. 🎬 The Creative Process Moments of inspiration and the benefits of brainstorming, test shooting, and on-the-fly editing. Crafting a narrative that resonates with the audience and achieves a balance between visual aesthetics, sound quality, and storytelling. 🎞️ Industry Perspective The differences between large-scale movies and smaller projects in terms of resources and control. Don't miss this insightful conversation with Kyle Rothwell, where we dive deep into the world of content creation, platform algorithms, and the evolving landscape of internet content. Tune in now! 🎧 About Kyle Rothwell:Topics We Discuss:

    1h 32m

About

Hey, I'm Max Makewell, an artist and a bit of a tech enthusiast. We'll dig into how AI interacts with art, explore the psychology behind creativity, and chat about how technology is reshaping the way we think about art. It's a simple chat, no pretenses, just an open conversation about the future of art and tech. See you there!