Making with Purpose

MakerFlo

Welcome to the MakerFlo podcast — where creativity meets community and business gets real. Hosted by MakerFlo.com founders, Marc and John, this monthly show dives into the story behind the brand, from humble Etsy beginnings to building a nationally loved company. Expect raw conversations on entrepreneurship, innovation, and the maker mindset, plus guest appearances from creatives, team members, and industry leaders. Whether you're a small business owner or curious creator, tune in to get inspired and fired up!

  1. 16 AVR.

    As a Maker STOP Chasing Virality And Do This Instead

    John and Marc continue with Brit Shane to tackle one of the most common misconceptions in social media: that going viral is the goal. Brit breaks down why consistency beats virality, how micro-influencers outperform large accounts in conversions, and why reposting winning content is a legitimate and effective strategy for product businesses. Timestamps00:00:00 Trailer00:00:15 Consistency vs. Virality: The Core Question00:01:46 Making a Million With Only 3,300 Followers00:02:22 Why Micro-Influencers Convert Better00:02:42 Virality vs. Consistency: The Gym Analogy00:03:55 Reward Consistency, Not Outcome00:04:22 Going Viral Pulls You Off Brand00:05:10 Allow Yourself to Be Bad at First00:06:05 Post First, Analyze Later00:06:24 Reposting Winning Content as a Strategy00:07:28 Outro Follow Brit Shane:Brit’s Website - Brit ShaneInstagram - Britni Shane (@brit_shane) • Instagram photos and videosTiktok - TikTok - Make Your Day Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    8 min

  2. 9 AVR.

    How To Make Content That Sells Your Products

    John and Marc continue their conversation with Brit Shane, covering practical content ideas for makers just starting out on social media. The discussion moves into sales funnels, first-party data, affiliate marketing margins, and why getting customers off third-party platforms and onto your own website is critical for long-term business growth. Timestamps:00:00:00 Trailer00:00:16 What Content to Post When Starting Out00:04:13 Show Your Manufacturing and Assembly Process00:07:07 Everything Is Content: Just Start Filming00:10:09 How to Convert Viewers Into Buyers00:13:38 Platform Fees and Protecting Your Margins00:18:26 Building a Long-Term Funnel and Email Strategy00:20:08 OutroFollow Brit Shane:Brit’s Website - https://www.britshane.com/Instagram - https://www.instagram.com/brit_shane/?hl=enTiktok - https://www.tiktok.com/@houseofbritConnect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -http://makerflo.com/)Facebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/Join us live every day: https://makerflo.com/pages/makerflo-lives

    20 min

  3. 2 AVR.

    How Can Makers Use Social Media To Get Discovered Online

    John and Marc sit down with Brit Shane, a social media expert with over a decade of experience across Instagram, TikTok, and beyond. The conversation covers platform strategy, content creation, personal branding, paid promotion, content batching, and the tools Brit uses to manage multiple brands. This episode is a practical guide for small business owners looking to turn social media into a real sales channel. Timestamps 00:00:00 Trailer 00:00:19 Guest Introduction: Who Is Brit Shane? 00:03:00 How Social Media Algorithms Have Changed 00:05:10 Instagram vs. TikTok: Branding vs. Conversion 00:08:40 Social Media as a Discovery Engine 00:15:00 Should You Show Your Face on Camera? 00:29:10 Platform Strategy: Where to Start 00:31:40 Optimizing Your Profile and Bio 00:36:00 Pay to Play: When and How to Run Ads 00:43:30 Which Platform to Start With First 00:46:45 Content Batching and Posting Cadence 00:48:00 The Five Content Pillars Framework 00:50:00 Tools: CapCut, Descript, and Repurpose.io 00:58:25 Outro Follow Brit Shane:Brit’s Website - Brit ShaneInstagram - Britni Shane (@brit_shane) • Instagram photos and videosTiktok - TikTok - Make Your Day Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    59 min

  4. 26 MARS

    The Real Reason Most Makers Never Achieve Freedom

    John and Marc sit down with Coach Tom Dougherty from ActionCoach to cover Step 6 of the business mastery framework: Freedom. The conversation explores what financial and personal freedom means for a business owner, why your "why" changes over time, and the different exit and growth paths available once a business reaches this stage. The episode closes with Coach Tom sharing where viewers can connect with him and get support. Timestamps 00:00:00 Trailer00:00:19 What Is Step 6: Freedom?00:01:45 Passive Income, Franchising, and Selling00:03:00 Defining Your "Why" as a Business Owner00:06:05 Freedom, Philanthropy, and Giving Back00:07:19 Replacing Yourself: The System Creator00:09:15 Where to Find Coach Tom00:10:00 Outro Follow Coach TomInstagram: https://www.instagram.com/tomdoc?igsh=dTZ2YmkwOG1kaGZ4LinkedIn - https://www.linkedin.com/in/tomdougherty1Website - https://actioncoachofaz.com/tomdougherty/ Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    10 min

  5. 19 MARS

    How To Build a Customisation Business That Runs Without You

    John and Marc sit down with Coach Tom from ActionCoach to break down Step 5 of the business mastery framework: Synergy. The conversation covers what it means to truly step back from your business, how to know when you've reached that level, and why vacation is the real test of whether your systems are working. Practical examples are shared from their own business and from client success stories. Timestamps 00:00:00 Trailer00:00:16 What Is Step 5: Synergy?00:03:00 Do You Have Synergy If You Still Work In the Business?00:04:45 Vacation as the Barometer for Synergy00:07:30 Synergy Is a Process, Not a Destination00:09:10 Definition of a Successful Business00:10:25 OutroFollow Coach TomInstagram: https://www.instagram.com/tomdoc?igsh=dTZ2YmkwOG1kaGZ4LinkedIn - https://www.linkedin.com/in/tomdougherty1Website - https://actioncoachofaz.com/tomdougherty/ Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    11 min

  6. 13 MARS

    Business Is HARD Until You Do This

    John and Marc sit down with business coach Tom Dougherty to break down two critical stages of business growth: systems and team. Tom explains how documenting processes, leveraging tools like Loom and Google Docs, and building the right team culture can free business owners from being the bottleneck in their own company. The conversation includes real examples from MakerFlo's growth journey, from trade show checklists to hiring decisions and workplace culture. Timestamps 00:00:00 Trailer00:00:21 Intro00:02:00 Systems Create Leverage00:03:45 Getting Systems Out of Your Head00:05:30 Loom and QR Codes for SOPs00:08:30 The Camcorder Method00:11:00 Systems for Infrequent Tasks00:13:30 System Ownership and Cross-Training00:15:30 When to Hire00:19:30 Hire Slow, Fire Fast00:22:30 Defining Your Ideal Candidate00:25:00 Valuing Your Time00:29:30 The Attorney Referral Story00:33:00 Building Team Culture00:37:30 Outro Follow Coach TomInstagram: https://www.instagram.com/tomdoc?igsh=dTZ2YmkwOG1kaGZ4LinkedIn - https://www.linkedin.com/in/tomdougherty1Website - https://actioncoachofaz.com/tomdougherty/ Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    38 min

  7. 5 MARS

    Every Business Owner Needs To Hear This - Part 1

    John and Marc of Makerflo sit down with their long-time business coach, Coach Tom Doughtery, to walk through ActionCoach's six-step framework for scaling a business. The conversation covers mastery, marketing, goal-setting, financial management, and low-cost strategies for growing a maker-based business. Coach Tom draws on his own experience founding and exiting a paintball manufacturing company and launching Canada Goose in the US market.Timestamps - 00:00:00 Trailer00:01:03 Intro00:01:48 How John and Marc Found a Business Coach00:03:54 Coach Tom's Background and ActionCoach00:06:41 Coach Tom's Paintball Business Story00:21:55 Overview of the Six Steps Framework00:28:36 Step 1 – The Four Areas of Mastery00:44:51 Step 2 – Marketing and USP01:04:45 The Magic Five Ways Profit Formula01:07:54 Customer Lifetime Value and Retention01:10:23 Outro**Follow Coach Tom**Instagram: https://www.instagram.com/tomdoc?igsh=dTZ2YmkwOG1kaGZ4LinkedIn - https://www.linkedin.com/in/tomdougherty1Website - https://actioncoachofaz.com/tomdougherty/Connect With Us -John & Marc Instagram - https://www.instagram.com/johnandmarc/MakerFlo Instagram - https://www.instagram.com/makerflo_/Our Website - makerflo.comFacebook - https://www.facebook.com/makerfloTikTok - https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/Join us live every day: https://makerflo.com/pages/makerflo-lives

    1 h 10 min

  8. 19 FÉVR.

    How To Avoid Distractions as a Business Owner

    In the final part of the Making with Purpose podcast, Hosts John and Marc explore with Dr. K how environments shape execution in business and personal life, including physical, digital, social, and time aspects. They discuss setting up surroundings for success, the impact of surrounding oneself with higher-level peers, and building positive team cultures to reduce turnover. The conversation emphasizes treating people well as good business practice and concludes with ways to connect with Dr. K. Timestamps 00:00:00 Trailer 00:01:00 Intro 00:02:00 Environment influences execution 00:04:00 Average of five people 00:06:00 Physical environment setup 00:08:00 Digital environment management 00:10:00 Social environment importance 00:12:00 Time environment strategies 00:14:00 Networking with peers 00:16:00 Team culture building 00:18:00 Reducing employee turnover 00:20:00 Treating people well 00:22:00 Connecting with Dr. K 00:24:00 Outro Follow Dr. K -Instagram - Dr. Karthik Ramanan (@dr.karthikramanan) • Instagram photos and videosYoutube - EMOTIONAL HEALTH DEFINITION - What is Emotional Health?Facebook - Dr. Karthik Ramanan | Chandler AZ | FacebookLinkedIn - https://www.linkedin.com/in/drkarthikramanan/ Connect With Us -John & Marc Instagram - https://www.instagram.com/johnandmarc/MakerFlo Instagram - https://www.instagram.com/makerflo_/Our Website - makerflo.comFacebook - https://www.facebook.com/makerfloTikTok - https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    32 min
Tout afficher (17)

Notes et avis

5
sur 5
12 notes

À propos

Welcome to the MakerFlo podcast — where creativity meets community and business gets real. Hosted by MakerFlo.com founders, Marc and John, this monthly show dives into the story behind the brand, from humble Etsy beginnings to building a nationally loved company. Expect raw conversations on entrepreneurship, innovation, and the maker mindset, plus guest appearances from creatives, team members, and industry leaders. Whether you're a small business owner or curious creator, tune in to get inspired and fired up!

Informations

  • Création
    MakerFlo
  • Années d’activité
    2025 - 2026
  • Épisodes
    17
  • Classification
    Tous publics
  • Copyright
    © MakerFlo
  • Site web de l’émission
    Making with Purpose

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