Making with Purpose

MakerFlo

Welcome to the MakerFlo podcast — where creativity meets community and business gets real. Hosted by MakerFlo.com founders, Marc and John, this monthly show dives into the story behind the brand, from humble Etsy beginnings to building a nationally loved company. Expect raw conversations on entrepreneurship, innovation, and the maker mindset, plus guest appearances from creatives, team members, and industry leaders. Whether you're a small business owner or curious creator, tune in to get inspired and fired up!

  1. 26 thg 6

    Marketing for small business, branding, content strategy, and how to attract more customers without feeling salesy

    Most makers think marketing is about selling—but that's exactly where many businesses get stuck. In this episode of Making With Purpose, John and Marc break down what marketing really is, why so many entrepreneurs struggle to generate consistent sales, and the framework successful brands use to build awareness, earn trust, and create demand before customers are ready to buy. Whether you're selling on Etsy, Shopify, at craft fairs, or through social media, this episode will help you rethink your marketing strategy and focus on the activities that actually grow your business. ✅ The difference between branding, marketing, and sales✅ The #1 marketing mistake small businesses make✅ The four pillars of modern marketing in 2026✅ What to post on social media (and why it works)✅ How consistency builds visibility, trust, and long-term sales Marketing isn't about getting everyone's attention.It's about consistently earning the attention of the right people. 📲 Follow John & Marc:Instagram: https://www.instagram.com/johnandmarc/

    1 giờ 41 phút

  2. 5 thg 6

    How to Brand Your Maker Business So Customers Choose You Every Time

    Direct Message us on MakerFlo’s Instagram or Facebook the word “Branding” to get the worksheet! Most makers build a product before they build a brand, and that's where things go wrong.In this episode of Making With Purpose, John and Marc break down what branding actually means for makers, why it matters more than most people think, and how to build a brand that people remember, trust, and come back to. If you've ever wondered why some businesses stand out and others don't, this is the episode that answers that question.Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -[makerflo.com](http://makerflo.com/)Facebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/Join us live every day: https://makerflo.com/pages/makerflo-lives

    1 giờ 60 phút

  3. 30 thg 4

    How You Can Leverage AI In Your E-commerce Business

    Fresh off the Shop Talk e-commerce conference, John and Marc break down everything makers need to know about AI in 2026. The episode covers practical AI applications for inventory forecasting, product design, marketing copy, and customer service, while drawing a clear line between where AI helps and where it can hurt your brand. They also discuss agentic commerce, AI image and video ethics, environmental impact, and the future of AI regulation Timestamps: 00:00:00 Trailer 00:00:48 Welcome and Episode Overview 00:03:49 AI Is Evolving Fast: Get on the Boat 00:06:53 AI for Inventory Forecasting: Predaco 00:10:21 AI for Product Launch Organization 00:13:23 Shop Talk Conference: What We Learned 00:14:19 What Is Agentic Commerce? 00:17:32 Buying Directly Through ChatGPT 00:21:42 What Makers Must Do to Be Found by AI 00:25:05 Website SEO vs. AEO and GEO Optimization 00:28:16 Using AI for Product Design and Ideation 00:37:03 AI for Marketing Copy and Ad Scripts 00:44:47 What AI Should Never Replace in Your Business 00:49:28 AI Images and Video: What's Real vs. Fake 00:55:42 Authenticity vs. AI: Where to Draw the Line 01:00:00 Environmental Impact and AI Regulation 01:05:53 MakerFlo's Mela AI Customer Service Agent 01:10:24 Outro Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    1 giờ 12 phút

  4. 16 thg 4

    As a Maker STOP Chasing Virality And Do This Instead

    John and Marc continue with Brit Shane to tackle one of the most common misconceptions in social media: that going viral is the goal. Brit breaks down why consistency beats virality, how micro-influencers outperform large accounts in conversions, and why reposting winning content is a legitimate and effective strategy for product businesses. Timestamps00:00:00 Trailer00:00:15 Consistency vs. Virality: The Core Question00:01:46 Making a Million With Only 3,300 Followers00:02:22 Why Micro-Influencers Convert Better00:02:42 Virality vs. Consistency: The Gym Analogy00:03:55 Reward Consistency, Not Outcome00:04:22 Going Viral Pulls You Off Brand00:05:10 Allow Yourself to Be Bad at First00:06:05 Post First, Analyze Later00:06:24 Reposting Winning Content as a Strategy00:07:28 Outro Follow Brit Shane:Brit’s Website - Brit ShaneInstagram - Britni Shane (@brit_shane) • Instagram photos and videosTiktok - TikTok - Make Your Day Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    8 phút

  5. 9 thg 4

    How To Make Content That Sells Your Products

    John and Marc continue their conversation with Brit Shane, covering practical content ideas for makers just starting out on social media. The discussion moves into sales funnels, first-party data, affiliate marketing margins, and why getting customers off third-party platforms and onto your own website is critical for long-term business growth. Timestamps:00:00:00 Trailer00:00:16 What Content to Post When Starting Out00:04:13 Show Your Manufacturing and Assembly Process00:07:07 Everything Is Content: Just Start Filming00:10:09 How to Convert Viewers Into Buyers00:13:38 Platform Fees and Protecting Your Margins00:18:26 Building a Long-Term Funnel and Email Strategy00:20:08 OutroFollow Brit Shane:Brit’s Website - https://www.britshane.com/Instagram - https://www.instagram.com/brit_shane/?hl=enTiktok - https://www.tiktok.com/@houseofbritConnect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -http://makerflo.com/)Facebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/Join us live every day: https://makerflo.com/pages/makerflo-lives

    20 phút

  6. 2 thg 4

    How Can Makers Use Social Media To Get Discovered Online

    John and Marc sit down with Brit Shane, a social media expert with over a decade of experience across Instagram, TikTok, and beyond. The conversation covers platform strategy, content creation, personal branding, paid promotion, content batching, and the tools Brit uses to manage multiple brands. This episode is a practical guide for small business owners looking to turn social media into a real sales channel. Timestamps 00:00:00 Trailer 00:00:19 Guest Introduction: Who Is Brit Shane? 00:03:00 How Social Media Algorithms Have Changed 00:05:10 Instagram vs. TikTok: Branding vs. Conversion 00:08:40 Social Media as a Discovery Engine 00:15:00 Should You Show Your Face on Camera? 00:29:10 Platform Strategy: Where to Start 00:31:40 Optimizing Your Profile and Bio 00:36:00 Pay to Play: When and How to Run Ads 00:43:30 Which Platform to Start With First 00:46:45 Content Batching and Posting Cadence 00:48:00 The Five Content Pillars Framework 00:50:00 Tools: CapCut, Descript, and Repurpose.io 00:58:25 Outro Follow Brit Shane:Brit’s Website - Brit ShaneInstagram - Britni Shane (@brit_shane) • Instagram photos and videosTiktok - TikTok - Make Your Day Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    59 phút

  7. 26 thg 3

    The Real Reason Most Makers Never Achieve Freedom

    John and Marc sit down with Coach Tom Dougherty from ActionCoach to cover Step 6 of the business mastery framework: Freedom. The conversation explores what financial and personal freedom means for a business owner, why your "why" changes over time, and the different exit and growth paths available once a business reaches this stage. The episode closes with Coach Tom sharing where viewers can connect with him and get support. Timestamps 00:00:00 Trailer00:00:19 What Is Step 6: Freedom?00:01:45 Passive Income, Franchising, and Selling00:03:00 Defining Your "Why" as a Business Owner00:06:05 Freedom, Philanthropy, and Giving Back00:07:19 Replacing Yourself: The System Creator00:09:15 Where to Find Coach Tom00:10:00 Outro Follow Coach TomInstagram: https://www.instagram.com/tomdoc?igsh=dTZ2YmkwOG1kaGZ4LinkedIn - https://www.linkedin.com/in/tomdougherty1Website - https://actioncoachofaz.com/tomdougherty/ Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    10 phút

  8. 19 thg 3

    How To Build a Customisation Business That Runs Without You

    John and Marc sit down with Coach Tom from ActionCoach to break down Step 5 of the business mastery framework: Synergy. The conversation covers what it means to truly step back from your business, how to know when you've reached that level, and why vacation is the real test of whether your systems are working. Practical examples are shared from their own business and from client success stories. Timestamps 00:00:00 Trailer00:00:16 What Is Step 5: Synergy?00:03:00 Do You Have Synergy If You Still Work In the Business?00:04:45 Vacation as the Barometer for Synergy00:07:30 Synergy Is a Process, Not a Destination00:09:10 Definition of a Successful Business00:10:25 OutroFollow Coach TomInstagram: https://www.instagram.com/tomdoc?igsh=dTZ2YmkwOG1kaGZ4LinkedIn - https://www.linkedin.com/in/tomdougherty1Website - https://actioncoachofaz.com/tomdougherty/ Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

    11 phút
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Giới Thiệu

Welcome to the MakerFlo podcast — where creativity meets community and business gets real. Hosted by MakerFlo.com founders, Marc and John, this monthly show dives into the story behind the brand, from humble Etsy beginnings to building a nationally loved company. Expect raw conversations on entrepreneurship, innovation, and the maker mindset, plus guest appearances from creatives, team members, and industry leaders. Whether you're a small business owner or curious creator, tune in to get inspired and fired up!

Thông Tin

  • Nhà sáng tạo
    MakerFlo
  • Năm hoạt động
    2025 - 2026
  • Tập
    20
  • Xếp hạng
    Sạch
  • Bản quyền
    © MakerFlo
  • Trang web chương trình
    Making with Purpose

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