Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York.
More marketing management thought-leading ideas and concepts can be found on the blog.
Emma Terry And Anton Talk About Marketing Tasmania
Emma Terry is Chief Marketing Officer at Tourism Tasmania. She has the overall responsibility for the promotion of Tasmania as a leisure destination and attracting more visitors to Tasmania. She shares her experience of when the borders closed in 2020 and how she managed to maintain the team’s focus on activity that was true to their brand, mission and purpose. She also talks about some of the exciting new directions that Tourism Tasmania is heading in with its marketing.
Kylie Sandercock And Darren Talk About The Missed Opportunities For Agency Efficiency
Kylie Sandercock is an entrepreneur, and accountant and now a Senior Financial Consultant at TrinityP3 Marketing Management Consultants. She shares her experience working with agencies and tech companies and highlights the opportunities for advertising and media agencies to improve their efficiency and productivity. Opportunities are often overlooked or rejected because of the requirement to change their culture, structure and processes to deliver improved outcomes for their clients.
Tasman Murray and David Angell Discuss Marketing Analytics
Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the increasing ability of analytical modelling to refine marketing strategy, customer strategy, advertising deployment and media expenditure; the importance of developing a customer-centric analytics culture in organisations; and the contentious challenges implicit in a marketing analytics project, including trust in the analytical model, fear of what a model might reveal or determine, the need to go beyond marketing, and the role of the media agency in the process.
Renee Amor, Lucy Lithgow, And Anton Discuss High Performing Culture And Business Transformation
Renee Amor is the General Manager Marketing & Communication, and Lucy Lithgow is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values to help carve out a new position in the financial services ecosystem. Employee behaviour now forms 50% of people’s performance measurement. You can find out more here on how people bought into the business transformation with an innovation mindset
Belinda Noble And Darren Talk The Climate Crisis And Communications
Belinda Noble, a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations and individuals and growing. Belinda shares the inspiration and motivation for starting the group with co-founder Cally Jackson and the objectives and outcomes they are working to deliver.
You can declare here at https://commsdeclare.org/declare/
Simone Allan And Darren Discuss The Power of Mentoring In Marketing
Simone Allan is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for individuals to enrich and develop their careers both as a mentor and a mentee. She also talks about the ability of mentoring to foster and encourage diversity in thought, beliefs and practices by creating sharing and inclusive communities.
Tips, advice, and all the fun things in between. This is the show to listen to for people out there who want to be motivated.
Wow, this podcast is chock-full of information. Darren has really interesting guests on the show and each episode is a journey into some super relevant and clever approaches to marketing and advertising.
Darren and his guests offer listeners great insight in to 'all things' about marketing.