143 episodes

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York.
More marketing management thought leading ideas and concepts can be found on the blog.

Managing Marketing Podcast by TrinityP3

    • Business

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York.
More marketing management thought leading ideas and concepts can be found on the blog.

    Nick Hockely And Darren Talk About Marketing And Sports Sponsorship

    Nick Hockely And Darren Talk About Marketing And Sports Sponsorship

    Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day.

    • 33 min
    Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

    Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

    Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking and at the same time delivering the results required and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role for strategy in a world that is focusing on short term results.

    https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/

    • 38 min
    Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

    Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

    Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with ethical purpose beyond simply delivering increasing shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct.

    https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/

    • 39 min
    Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

    Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

    In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a retrospective exercise.

    https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/

    • 40 min
    Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

    Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

    Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it.

    https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

    • 43 min
    Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

    Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

    To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of company to Asia then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way.

    https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

    • 37 min

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