Marketers Do Coffee

Christine Orchard
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Smart conversations about content, growth, and building trust online. Like a coffee for your marketing brain. A podcast by Christine Orchard.

Épisodes

  1. 22 JANV.

    Why Jillian Richardson Hates Your LinkedIn Profile (And How to Fix It)

    Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn.In this episode, we do live LinkedIn profile teardowns to show you exactly how to turn your profile into a revenue-generating asset.Most LinkedIn profiles are professionally boring: generic headlines, resume-speak, zero personality. But Jillian proves that embracing your quirks and showing your distinct point of view is what actually attracts clients.In this episode, we break down:→ What it really means to have a LinkedIn profile that "makes you money"→ Live profile teardowns: what to fix in your headline, about section, and more→ Why "getting weird" on LinkedIn actually works for business development→ The difference between profiles that get compliments vs. profiles that get clients→ How to make your headline speak to what clients need (not just what you do)→ Why showing personality attracts the right people—and repels the wrong ones→ Small profile tweaks that lead to unexpected business opportunitiesWhether you're a founder, exec, or business owner, this episode will help you turn your LinkedIn profile into a client magnet.

    49 min

  2. 30/10/2025

    This is why your team doesn’t post on LinkedIn (and how to fix it) | EGC video expert Dom Odoguardi

    We all know employee posts crush company pages on LinkedIn, getting 12× more engagement. But the real question is, how do you get your team, especially the non-marketers, to actually post? In this episode, Dom Odoguardi, founder of doContent and ex Head of GTM at YC-backed startup Trellis, shares how he built employee-generated content systems that actually stick. → Full show notes and extras: marketersdocoffee.com

    35 min

  3. 16/09/2025

    Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska

    Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later. In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet. This episode is brought to you by Sked Social. As a marketer, you’ve probably tried half a dozen schedulers. But Sked is different: flat-rate unlimited users plus Instagram-specific features that actually work (visual grid, auto-publish Stories, first comment, client approvals). For consultants and agencies juggling multiple clients on multiple platforms, Sked finally puts everything in one place. Start your free 7-day trial: http://go.marketersdocoffee.com/skedsocial Use code CHRISTINE20 for 20% off your first 3 months. Subscribe for show notes and extras from my conversations with marketers who think like founders. Connect with Justyna and Christine on LinkedIn.

    44 min

  4. 06/08/2025

    "How I Scaled Ali Abdaal to Millions without Losing His Voice" | Former Head of Content, Ines Lee

    Your AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off. In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice. We go deep on: - What it’s really like running content ops for a YouTube empire - How to turn rough ideas into timeless thought leadership - The not-so-glamorous truth behind “strategy” - And why thought leadership isn’t just a buzzword, it’s a craft Whether you’re a solo marketer, ghostwriter, or building a content engine, you’ll walk away with battle-tested frameworks and spicy takes from someone who’s shaped viral brands and bestselling books. → Full show notes: https://www.marketersdocoffee.com

    1 h 2 min

  5. 26/06/2025

    The design mistake costing you conversions (and how to fix it) | with Sarah Hart

    You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads. In this episode, Sarah Hart the founder and creative director at Hart & Co. shows you how to trade pretty-but-passive visuals for branding that actually sells. Sarah breaks down her “visual sales funnel” framework, the psychology behind scroll-stopping design, and how to make brand choices that boost trust and purchase intent. If your visual identity feels more “meh” than magnetic, this one’s for you.

    49 min

  6. 05/06/2025

    Why great content still gets ignored (and how to fix it) | Senior content marketer Nicole Gottselig

    You’re posting smart things. You’re doing the work. But still, your content feels… off. In this episode, Nicole Gottselig, senior content marketer and host of Connect with Purpose, shares how to stop hiding behind polished but forgettable content and start writing like yourself again. From coaching SaaS founders and Olympic teams to publishing 300+ human-first posts by hand, Nicole’s approach is a masterclass in finding your authentic voice in a world full of templates and AI noise. ☕ Subscribe for episode highlights and bonus content:https://www.marketersdocoffee.com

    48 min

  7. 20/05/2025

    Punk Rock MBA’s YouTube playbook for B2B founders & marketers (with Finn McKenty)

    Want to crack organic reach on YouTube to grow your brand Finn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset. We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach than educational content. This is the blueprint for founders or marketers who are struggling to get their companies discovered. ☕ Get episode highlights + playbooks:https://www.marketersdocoffee.com

    47 min

  8. 20/05/2025

    How to turn 1 interview → 30 days of video content | Riverside.fm Head of Community Kendall Breitman

    Create high-quality social video content from a single interview WITHOUT a full editing team. In this episode, I chat with Riverside.fm’s Head of Community, Kendall Breitman, about how to turn one interview into a month’s worth of engaging video clips for social media. We break down why this matters for B2B marketers: more content, less effort, and higher engagement. ☕️ See highlights from this chat (and subscribe for future ones): https://www.marketersdocoffee.com/p/get-a-month-of-video-content-from-a-single-interview

    32 min

  9. 20/05/2025

    Why most B2B content fails (and how to fix it) | Tim Metz, Animalz content marketing agency

    Is your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to standing out, and how AI can be used without making your content generic.For fresh ideas and key highlights from this chat:☕ https://www.marketersdocoffee.com/p/most-b2b-content-is-bland-and-interchangeable-is-yours

    34 min

  10. 20/05/2025

    The $0 ad spend B2B growth strategy | Ecosystem marketing with Jason Saltzman from Live Data

    Create massive B2B growth without ads or cold outreach. In this episode, Jason Saltzman, Director of Growth at Live Data Technologies, shares how his team scaled revenue by leveraging ecosystem marketing—partnering with top voices like Lenny's Newsletter and Emily Kramer of MKT1 to build trust, create compelling content, and drive organic growth. ☕ Get highlights from this chat and subscribe so you don't miss future ones: https://www.marketersdocoffee.com/p/ecosystem-marketing-your-unfair-growth-advantage

    48 min

  11. 20/05/2025

    Stop ignoring brand→ The startup mistake you can’t afford | Erica Bonser, Animalz & Fan Club Brands

    Your brand is already happening. Here’s how to shape it. In this episode, Erica Bonser (co-founder of Fan Club Brands and Head of Content at Animalz) breaks down what most founders get wrong about branding and how to fix it. From strategy to visual identity to implementation, she shares a no-fluff startup branding playbook that actually works. Erica has helped everyone from bootstrapped solopreneurs to multi-million dollar SaaS companies build brands that connect and convert. And she explains exactly how to do it—without wasting months chasing perfection. ☕ Subscribe for highlights from this and future chats: https://www.marketersdocoffee.com/p/stop-ignoring-brand-the-startup-mistake-you-can-t-afford-to-make

    41 min

  12. 19/05/2025

    From layoffs to LinkedIn famous: Lee Densmer's no-BS guide to building a successful content agency

    Forget vanity metrics. Real growth happens through real relationships, and yes, even on LinkedIn. Lee Densmer, founder of Globia, shares how she built a successful B2B content marketing agency not through viral posts, but by cultivating authentic connections. From navigating layoffs to launching her business, Lee opens up about the systems, strategy, and mindset behind her transition from corporate to entrepreneur—and why LinkedIn is her go-to networking engine, not a vanity metric machine. ☕ Subscribe here for highlights from this chat and future chats https://www.marketersdocoffee.com/p/a-smarter-content-strategy-that-fits-on-an-index-card

    38 min
  • 12 épisodes

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À propos

Smart conversations about content, growth, and building trust online. Like a coffee for your marketing brain. A podcast by Christine Orchard.

Informations

  • Création
    Christine Orchard
  • Années d’activité
    2025 - 2026
  • Épisodes
    12
  • Classification
    Tous publics
  • Copyright
    © Christine Orchard
  • Site web de l’émission
    Marketers Do Coffee