Marketers Do Coffee

Christine Orchard

How LinkedIn actually works. From the marketers who figured it out. A podcast by Christine Orchard.

  1. HÁ 11 H

    How Stories Help You Attract Customers & Grow Your Business | with Journalist Renee Lynn Frojo

    Stop treating your personal brand like a side project. The people winning on LinkedIn treat it like their #1 growth channel.In this episode, Renee Lynn Frojo, journalist turned brand storytelling strategist, shares how her decade covering startups and San Francisco’s most influential people shaped the way she helps founders uncover the stories and turn them into content that attracts the right customers.Renee’s journey from newsroom to brand strategy gave her a unique lens: journalists find the story that is already there, while most founders try to manufacture one. That difference changes everything about how you build content, shorten your sales cycle, and connect with the right audience.In this episode, we cover:→ What journalism teaches about storytelling that marketing never does→ Why most founders get the “tell your story” advice wrong→ Her actual process for helping founders who say “I don’t have a story”→ What the creator economy teaches B2B that corporate marketing can’t→ How to build a bank of differentiated content ideas from your own experiences☕ Subscribe for fresh marketing insights and highlights from this chat:https://www.marketersdocoffee.comFIND CHRISTINE ON SOCIAL💜 https://www.linkedin.com/in/christineorchard💜 https://x.com/xtineorchard💜 https://www.instagram.com/marketersdocoffee FIND RENEE ON SOCIAL🌐 https://www.linkedin.com/in/renee-lynn-frojo/About Marketers Do CoffeeHow LinkedIn actually works. From the marketers who’ve figured it out.☕ https://www.marketersdocoffee.comSHOW US LOVEIf you found today’s chat helpful, please like, subscribe, and share the video.

    52 min
  2. 24 DE MAR.

    The 4-Part Framework Behind Every Viral LinkedIn Infographic | with Vincent Pierri

    “Stale milk in a beautiful glass.”That’s how Vincent Pierri describes most infographics on LinkedIn.They look great. Nobody saves them. Nobody comes back to them. And reach stays flat.In this episode, Vince Pierri and I dig into why that happens — and what actually makes an infographic go viral. Vince breaks down his 4-part framework: pain point, actionable, less saturated, high density. If any one of those is missing, the post flatlines.But we also get into something most people skip: the text post. Because even a perfect infographic dies if the hook gives everything away in line one.Vince grew to 27K followers in 16 months posting only infographics. Before that, he spent nearly 20 years as a pastor — which is where he learned how to hold a room (and a feed). Now he coaches founders and consultants through VAP Coaching.In this episode, we break down:→ The 4-part framework behind every viral infographic→ Why copying a viral design still gets you zero traction→ The save rate threshold that separates decent from viral→ Why 0.4% can mean 5-10X the reach→ Why the visual is “stale milk in a beautiful glass”→ The #1 hook mistake that kills your text post→ Why your hook should NOT be a thesis statement→ Why Vince hides the real value 5-6 lines deep→ Why he says “it better be clickbait”→ How density drives savesIf you’re posting infographics and wondering why they look right but don’t perform, this one will help.CONNECT WITH US https://www.linkedin.com/in/vincent-angelo-coach/ https://www.linkedin.com/in/christineorchard https://x.com/xtineorchard Want more conversations like this? Subscribe to the Marketers Do Coffee newsletter: https://marketersdocoffee.comIf you found today’s chat helpful, please like, subscribe, and share the video.

    48 min

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How LinkedIn actually works. From the marketers who figured it out. A podcast by Christine Orchard.