Marketing Against The Grain

4.8 (361)
Marketing
Updated Semiweekly

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Kipp Bodnar

Host
Kieran Flanagan

Host

4.8

out of 5

361 Ratings

Loved the episode on Claude

Jun 15

beccabooker

Learning so much from the Claude episode with the code workflow! Fascinating!!!
The perfect podcast for a marketing, director, manager, or CMO

Mar 13

Gustavomun3455

I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.
Superficial

Jun 3

Nikki4m

I just listened to an episode where data analyst said to doublecheck your work and all the numbers that AI gives you, and the host praised her saying something along the lines of “you just gave people 10 years of work experience“ — I’m disappointed. If this is the future that AI is bringing us, I want no part of it. I’ve listened to this podcast for a couple years often and on, and I have found it superficial most of the time, with just occasional nuggets of useful information. I will be moving on. Best of luck.
Acronym soup & nothing but a plug for hubspot

May 7

BryanMully

This show has turned into “throw against the wall and see what sticks” type podcast. Every episode is “tip” that is really a feature of hubspot. 😔

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.