Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing
  • 5.0 (14)
  • MARKETING
  • UPDATED WEEKLY

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

  1. High-impact Customer Stories That Build Brand Advocacy

    2D AGO

    High-impact Customer Stories That Build Brand Advocacy

    Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories. Key Takeaways: 00:00 Introduction. 04:33 AI hallucinates and misses the nuance of human relationships. 07:39 Customer stories are hard to do well but worth the effort. 09:03 Positive response rates tripled when brands used customer proof. 12:36 Case studies shouldn’t be pigeonholed into a single format. 15:33 Stories can be repurposed as nibble, bite, snack or meal. 17:42 Worry less about competitors and more about reaching ideal clients. 22:21 Assisted conversions show the unseen influence of customer stories. 24:39 The consumer is not an idiot. She’s your mother. 27:57 Evergreen stories should be repurposed across the customer journey. Resources Mentioned: Joel Klettke https://www.linkedin.com/in/joelklettke/ Case Study Buddy | LinkedIn https://www.linkedin.com/company/case-study-buddy/ Case Study Buddy | Website https://www.casestudybuddy.com Insightful Links: https://www.gartner.com/en/digital-markets/insights/customer-success-stories https://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.html https://90seconds.com/blog/the-impact-of-customer-stories/  https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketing Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    32 min
  2. The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

    SEP 25

    The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

    Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth. Key Takeaways: 00:00 Introduction.  04:22 Be cautious with LinkedIn’s newest predictive audience features. 08:17 Timing and relevancy often determine outreach success. 10:55 Offers must stand out in oversaturated inboxes. 15:03 Dominate your own LinkedIn network first. 17:14 Giving away your playbook builds trust and authority. 22:13 Engagement strongly correlates with inbound leads. 27:58 LinkedIn users log in ready to be influenced. 31:06 YouTube channel builds reach with practical education. Resources Mentioned: Justin Rowe https://www.linkedin.com/in/justin-rowe-4043339b/ Impactable | LinkedIn https://www.linkedin.com/company/impactableb2b/ Impactable | Website https://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_page Insightful Links: https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdf https://sproutsocial.com/insights/linkedin-statistics/ https://blog.hootsuite.com/linkedin-statistics-business/  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    33 min
  3. What Is the Demand and Supply Paid Search Model?

    SEP 18

    What Is the Demand and Supply Paid Search Model?

    On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.  Key Takeaways: 00:00 Introduction. 05:02 PPC Live UK evolves from a side hustle into a main business. 09:21 AI still struggles to replicate empathy and tone of voice. 13:04 Digital advertising is expensive and not accessible for all. 17:34 Small businesses lack data, so manual approaches remain critical. 21:32 Marketers must show up at the right time without repetition. 25:16 Frequency capping is essential for sustainable PPC campaigns. 29:29 Average order value matters more than conversion count alone. 33:00 What gets celebrated gets repeated in marketing and leadership. 37:33 PPC hits diminishing returns if spend is not redirected. Resources Mentioned: Anu Adegbola https://www.linkedin.com/in/themarketinganu/ PPC Live UK | LinkeIn https://www.linkedin.com/company/ppcliveuk/ PPC Live UK | Website https://www.ppc.live Insightful Links: https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75d https://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategy https://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798 Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    41 min
  4. A Quick Guide to Marketing Automation for Brand Strategists

    SEP 11

    A Quick Guide to Marketing Automation for Brand Strategists

    In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data. Key Takeaways: 00:00 Introduction. 03:12 Build your email list before launching products and courses. 05:28 Use quiz data to qualify and disqualify leads confidently. 09:21 Differentiate by delivering value because sales cycles are longer. 12:48 Quiz results segment audiences by challenges and demographics effectively. 15:39 Grow from inside out by prioritizing quality over quantity. 21:00 Two tools, a quiz platform and CRM, run automation. Resources Mentioned: Tai Goodwin https://www.linkedin.com/in/taigoodwin/ That Marketing Team | LinkedIn https://www.linkedin.com/company/thatmarketingteam/ That Marketing Team | Website https://thatmarketingteam.com/ “The Profitable Woman’s Playbook” by Tai Goodwin https://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2 *Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of You Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    23 min
  5. Customer Retention Marketing With Intention and Profits

    SEP 9

    Customer Retention Marketing With Intention and Profits

    On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits. Key Takeaways: 00:00 Introduction. 04:56 Customer retention depends on delivering authentic human experiences. 10:35 Intentionality is the foundation for achieving meaningful business results. 15:53 Web3H centers on humanity beyond technology and automation. 19:18 Branding is about honoring promises, not creating masks. 28:35 Human beings crave belonging, connection and significance. 30:22 Direct mail is a quiet and powerful channel for marketing. 35:08 Overwhelming customers with humanity creates stronger relationships. 46:30 Consistency in client retention is strengthened by surprise and delight. 50:48 Use data and insights to build confidence and prove success. Resources Mentioned: Greg Smith https://www.linkedin.com/in/greg-smith-shw buntu.YOU | LinkedIn https://www.linkedin.com/company/buntu-you/ Buntu YOU | Website https://buntu.com.au/ Insightful Links: https://www.zendesk.com/blog/customer-retention/ https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-notes https://sendgrid.com/blog/retention-marketing/   Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    55 min
  6. Growing Your B2B Business With the LinkedIn Master Plan

    AUG 28

    Growing Your B2B Business With the LinkedIn Master Plan

    Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth.  Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact. Key Takeaways: 00:00 Introduction.  01:46 Starting a sales job with zero resources.  05:53 Landing a $2 million client from authentic LinkedIn content. 09:15 Why chasing engagement pods and viral templates kills true value. 12:54 Social selling defined: Right people, nurtured over time equals win. 16:42 The real KPI: quality conversations, not follower count or reach. 20:36 Most people on LinkedIn aren’t proactively starting genuine conversations. 24:15 Removing bots and fake accounts means better business results. 27:00 Do quality work, prioritize niche and avoid shortcut temptations. 35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits. Resources Mentioned: Michelle Raymond https://www.linkedin.com/in/michellejraymond/ B2B Growth Co | LinkedIn https://www.linkedin.com/company/b2b-growth-co/ B2B Growth Co | Website https://b2bgrowthco.com/ Insightful Links: https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/ https://blog.hubspot.com/sales/social-selling-linkedin https://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    39 min
  7. Behavioural Marketing That Drives Customer Action and Loyalty

    AUG 21

    Behavioural Marketing That Drives Customer Action and Loyalty

    Dots Oyebolu speaks with Nancy Harhut, Co-Founder and Chief Executive Officer of  HBT Marketing. They explore the world of behavioral marketing and how marketers can leverage psychological principles to drive customer acquisition and brand loyalty. The conversation covers practical applications of behavioral science, from influencing stakeholders to crafting compelling narratives that activate multiple areas of the brain. Key Takeaways: 0:00 Introduction. 04:06 No magic wand exists that makes people take action every time. 07:12 Behavioral science principles work across all demographics and environments. 12:03 The appeal of the phrase: "Would you be willing to consider this?" 21:57 Customer cynicism grows with ChatGPT and increased information access. 25:42 Scarcity drives immediate decisions when interest already exists. 29:36 More brain activation improves understanding and memory retention. 30:17 “Narrative transport” pulls listeners into the story so they feel what the characters feel. 32:30 Once ideas become yours through stories, you're reluctant to give them up. 34:30 Focus on lifetime value rather than just immediate acquisition. 39:30 Information gap theory: people take action to close gaps between what they know and want to know. Resources Mentioned: Nancy Harhut https://www.linkedin.com/in/nancyharhut/ HBT Marketing | LinkedIn https://www.linkedin.com/company/hbt-marketing/ HBT Marketing | Website https://www.hbtmktg.com/ Insightful Links: https://www.ogilvy.com/ideas/how-increase-your-marketing-effectiveness-behavioral-science https://terakeet.com/blog/behavioral-marketing/ https://kadence.com/how-to-use-consumer-behaviour-to-drive-customer-action-and-loyalty/ https://contentmarketinginstitute.com/articles/content-increase-audience-response/ https://www.naylor.com/associationadviser/10-free-behavioral-science-secrets/  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    42 min
  8. Going-To-Market With D2C Marketing Strategies That Drive Revenue

    AUG 15

    Going-To-Market With D2C Marketing Strategies That Drive Revenue

    Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy. Key Takeaways: (00:00) Introduction. (06:42) How unrealistic early market conditions shaped D2C growth. (10:12) Why TikTok’s audience behavior differs from Facebook’s. (15:48) The fundamentals focused on today by winning brands. (16:54) First-party data as a competitive advantage. (18:39) Why poor input leads to poor creative output. (22:30) The customer-experience risks of agency silos. (24:21) A $200,000 campaign built from targeted research. (29:18) Gamification’s role in improving website experiences. (35:39) Understanding a lifetime value to CAC ratio. (41:51) Why perfect attribution isn’t possible and what to focus on instead. (52:45) Making agencies care by sharing the why, not just the how. (01:00:51) The cost of not creating personalized customer experiences. Resources Mentioned: David to Goliath | Website https://mentoring.davidtogoliath.com/l/undeniable-business-planner Insightful Links: https://home.breinify.ai/learn/best-d2c-marketing-strategies https://www.feedough.com/d2c-marketing-guide/ https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/ *Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to Goliath Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

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Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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