Marketing Moguls Tier 11

In this episode of the Marketing Moguls, Michael Ryan and Cameron DeJong, a marketing executive at Raintree Systems, discuss the importance of customer satisfaction in marketing and how Raintree Systems used it to build brand recognition. They also emphasize the significance of feedback in growing an organization and highlight the importance of word-of-mouth marketing. Cameron provides tips for finding a career in digital and healthcare marketing, emphasizing the importance of networking and staying up-to-date with the latest trends.
In This Episode, You'll Learn:
00:00:00 - Building a Culture of Feedback to Drive Business Success00:03:43 - Transitioning from sales to healthcare marketing00:06:25 - Discovering a passion for healthcare marketing00:08:23 - Prioritizing customer satisfaction in marketing00:11:24 - Building brand recognition through effective marketing strategies00:12:10 - Leveraging the power of word-of-mouth marketing00:14:25 - Utilizing feedback to grow and improve an organization00:15:50 - Overcoming challenges in healthcare marketing00:17:27 - Tips for pursuing a career in digital and healthcare marketing00:18:14 - Focusing on customer retention during economic uncertainty00:19:12 - Networking and staying current with marketing trends
Links and Resources:
Cameron DeJong on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com
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Join Michael Ryan and Sarah Brown in this episode of Marketing Moguls as they discuss the importance of referrals and testimonials for business growth. Brown emphasizes the value of referrals from trusted sources and encourages members to refer other business owners. She also shares insights on the role of networking, building relationships, and staying up-to-date with marketing trends. The episode concludes with a discussion on marketing trends to watch out for in 2023.
In This Episode, You'll Learn:
00:00:24 - Harnessing the Power of Testimonials00:01:37 - Brief rundown of Brown's background and journey to marketing00:05:20 - Brown's experience with social media marketing00:10:59 - Importance of referrals for business growth00:11:40 - Incentivizing members to refer others00:12:28 - The power of testimonials for businesses00:14:30 - Marketing trends to watch out for in 202300:6:16 - Highlighting the strengths of a business through marketing00:18:48 - Promoting a business through LinkedIn
Links and Resources:
Partners OneTiereleven.comGet your queries answered here: hi@tiereleven.com
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In this episode of The Marketing Moguls, Andrea Tagliaferro shares insights on navigating a career in marketing. She emphasizes the importance of being flexible and having core values in marketing strategies, learning from role models, and networking outside of one's comfort zone. They also discuss using social media for audience interaction, translating skill sets across industries, and share some funny marketing fails. The episode concludes with a promotion for Laura Vessel and Jim Mckelvie's speaking engagement at South by Southwest.
In This Episode, You'll Learn:
00:00 - Building Your Brand and Your Career with Andrea Tagliaferro04:58 - Embracing the startup world to transition into marketing06:44 - Translating skills from architecture to marketing in a job interview11:05 - Using social media for audience interaction, including TikTok, Twitter, and Instagram14:45 - Importance of flexibility and core values in marketing strategies15:53 - Using data to understand what works and what doesn't in marketing campaigns16:28 - Learning from role models and stalking them on LinkedIn to understand their career paths19:07 - Stepping outside of your comfort zone to make connections and find job opportunities20:05 - Using LinkedIn to passively network and showcase your skills
Links and Resources:
Andrea Tagliaferro on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com
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On this episode of Marketing Moguls, Jennifer Durishin, Head of Marketing at Prodigal, joins Michael Ryan to discuss the importance of adaptability in marketing and the role of continuous learning. Jennifer emphasizes the need to explore new technologies such as artificial intelligence to enhance the customer experience. The episode also covers how AI is modernizing call centers in the financial industry, building brand awareness through engagement, and attending conferences and events in a tight-knit community. Lastly, Jennifer provides valuable advice for aspiring tech marketers and tips for networking on LinkedIn.
In This Episode, You'll Learn:
00:00 - Marketing goes beyond just business01:54 - Advice for tech marketers03:38 - Anyone can become a marketer, learning on the job is valuable05:47 - Modernizing financial call centers with AI at Protocol07:54 - Enhancing customer experience with AI-powered financial transactions09:06 - Adapting to marketing trends and being open to change10:19 - Building brand awareness through engagement and familiarity13:09 - Continuous learning for personal growth in marketing15:03 - Networking advice for LinkedIn: connect genuinely, avoid sales pitches
Links and Resources:
ProdigalJennifer Durishin on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com
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In this episode of Marketing Moguls, Michael Ryan speaks with Ben Brown, co-founder of Converse Now, about actionable insights for restaurant owners and marketers. Brown emphasizes the importance of simplicity and personalization in messaging to improve brand representation and guest experience. He also recommends educating customers about AI and leveraging previous marketing skills to market AI products. The episode delves into the impact of chatbots and voice AI on the restaurant industry and how AI can increase financial performance during peak hours. Restaurant owners and marketers can benefit from these insights to improve their operations and enhance the guest experience.
In This Episode, You'll Learn:
00:00 - AI's potential to bridge job demand gap03:28 - Converse Now's voice AI for restaurant chains04:31 - Drive-throughs improve with voice ordering technology06:10 - Voice AI enhances operational efficiency and financial sustainability09:09 - Generative AI benefits AB to B organizations' platforms11:48 - AI implementation in industries: challenges and myths13:36 - Prioritizing quality and personalization in the restaurant industry15:01 - Converse Now's mission for restaurant industry quality and personalization16:26 - Relationship-building and education in Converse's marketing strategy20:50 - Simple, conversational messaging improves brand representation
Links and Resources:
Ben Brown on LinkedInConverse NowTiereleven.comGet your queries answered here: hi@tiereleven.com
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In this episode of Marketing Moguls, Michael Ryan interviews Emily Nelson about the challenges of marketing in the cannabis industry. They discuss the strict regulations imposed by social media and text messaging platforms, and how retailers can still reach their target market. Emily shares her experience in developing a B to B marketing channel within a cannabis organization, and how she applies this knowledge in her current role as Director of Marketing at Aero Pay. They also emphasize the importance of simplicity and security in messaging to gain consumer trust, and the need to stay up-to-date on legislation in emerging markets. Overall, this episode provides valuable insights into the unique challenges and opportunities of marketing in the cannabis industry.
In This Episode, You'll Learn:
00:00:00 Welcome to Marketing Moguls00:01:28 Fintech Professional Discusses Underserved Industries And Payments00:08:46 Consumer Trust: The Importance of Simplicity and Security00:11:06 Education on Legislation: Penetrating Emerging Cannabis Markets00:13:02 Compliance and Industry Knowledge in 37 States00:14:04 Entering New Markets: Expertise and Compliance are Key00:16:48 Navigating Advertising Restrictions for Cannabis Collectives00:21:08 Aero Pay: Learn More About Their Work
Links and Resources:
AeropayEmily Louise Nelson on LInkedInTiereleven.comGet your queries answered here: hi@tiereleven.com
Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!