Marketing Without Socials | Strategies Beyond The Algorithm For Christian Women Entrepreneurs

Jan Touchberry - Brand Development Consultant & Digital Marketing Expert
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  • Marketing
  • Updated Weekly

Marketing Without Social is the podcast for Christian women entrepreneurs who are done depending on Instagram, Facebook, and the algorithm — and ready to build a business that grows even when you're not online. Hosted by Jan, web designer and brand strategist for Christian women entrepreneurs, this show proves that owned media — your website, your email list, your podcast — is the most sustainable, faith-aligned marketing strategy available to you. Jan built her own client base without social media, and every episode shows you exactly how to do the same. Each week you'll learn how to: Get clients without posting on Instagram or Facebook Build an email list from scratch — even starting at zero Make your website your hardest-working business tool Use SEO to get found without paid ads or daily content Create marketing that keeps working when life and seasons demand your attention If you're asking any of these questions, this podcast is for you: Can I actually get clients without being on social media? Is email marketing really worth it? How do I get found online if I'm not posting? How do other Christian women grow their business without burning out? New episodes every Wednesday. This is marketing that fits your actual life — and your faith.

  1. 2d ago

    133: Turn Podcast Listeners Into Clients with Jenny Suneson

    Ever have someone tell you they love your podcast... and then never actually buy anything from you? Or wonder why episodes you recorded two years ago basically don't exist anymore because nobody can find them? Here's the thing: podcasting is one of the best owned-media tools you have, but only if it's built to actually lead somewhere. Today I'm sitting down with Jenny Suneson, who has been in the podcasting world since 2018 and now helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their number one visibility strategy — to fix exactly that. What You'll LearnWhy your podcast name might be the single biggest SEO mistake you're making (and the easy fix if you're too attached to change it)The often-overlooked places in your podcast settings where you can add searchable keywordsHow to know if you've niched down too far — or not nearly far enoughWhy "customer journey" is the most common blind spot for podcasters, even ones with a strong, established brandThe real reason most podcasters shouldn't chase sponsorships first (and what to prioritize instead)Why auditing your back catalog could be the fastest way to grow your downloads this year Episode HighlightsTimestamps are estimates and will be confirmed against final edited audio before publishing. [00:00] Meet Jenny Suneson — Podcasting since 2018, in the industry since 2019, and why she loves that podcasting doesn't change nearly as fast as social media[04:00] The SEO ingredients most podcasters skip — Why your first word matters, what to do if you love your "cute" show name, and the hidden keyword fields in your podcast host most people never touch[10:00] How far is too far when niching down — Jenny's own journey from "female entrepreneurs" to "mom entrepreneurs," and how to know when you've found the sweet spot[14:00] Mapping the listener journey — Why so many podcasters run their show and their business as two disconnected things, and the funnel that actually moves a listener toward becoming a client[20:00] Monetization: products first, sponsorships last — Why most podcasters chasing sponsorship deals are leaving money on the table, and where affiliate links fit in[22:00] The one thing to do if you want to level up — A full back-catalog audit, and the tool Jenny (and Jan) both use to track SEO rankings episode by episode Key TakeawayJenny put it simply: most podcasters aren't struggling because their content is bad — they're struggling because they never built a way for a listener to become a lead. If you're not offering a next step, people don't know one exists. Resources MentionedPodcasting for Moms — Jenny Suneson's podcast, available wherever you listenConnect with Jenny on her websitePodSEO (podseo.com) — the SEO tracking tool both Jenny and Jan use to see what keywords their shows are ranking for CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #marketingwithoutsocials and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  2. Aug 5

    132: Why Your Marketing Problem Isn't Really About Budget with Dr. Dave Jones

    If you've ever told yourself "I'll fix my marketing once I have more budget," this episode is going to challenge that. Today I'm talking with Dr. Dave Jones — former professional hockey player, founder of the Christian advertising agency M Is Good, and creator of the R7 process — about why the businesses and ministries that struggle most with marketing usually don't have a money problem. They have a messaging problem. This is a rich, practical conversation about strategy, funnels, and what it actually takes to get above the noise right now. What You'll LearnWhy Dave's agency won't just "update your website" until they've nailed down your vision and messaging firstThe R7 process for aligning strategy with purpose — and why skipping straight to execution almost always backfiresWhat top, middle, and bottom-of-funnel KPIs actually mean, and why "ROI" is only part of the pictureWhy audience fatigue with marketing isn't really about too much content — it's about the wrong contentDave's honest take on what it really costs to compete for attention today, and how that's changed since 1980How Dave's agency uses AI responsibly — and where he draws a hard line Episode HighlightsTimestamps are estimates and will be confirmed against final edited audio before publishing. [00:00] Meet Dr. Dave Jones — From professional hockey in Europe to a rock-bottom identity crisis to founding a Christian advertising agency on a word he first thought was "a really dumb name"[08:00] The R7 process — Destiny, vision, mission, strategy, prayer, and action — why messaging always has to come before execution[13:00] Why "just update my website" is the wrong first question — Building a real audience persona instead of guessing what to say[17:00] Social media fatigue, decoded — Why audiences aren't tired of content, they're tired of not getting the content they actually want[19:00] Top, middle, bottom of the funnel — What Dave's team tracks daily, and why they call it KPI management instead of just ROI[26:00] The real cost of getting above the noise — From a 30-day message bounce rate in 1980 to about one hour today, and what that means for anyone marketing without a big budget[31:00] AI in the agency — Where Dave's team uses it, where they draw a hard line, and his Model T analogy for why you can't opt out of it forever[33:00] The question to ask before you rebuild your brand — "What is the future you're fighting for?" Key TakeawayDave's answer, when asked what a smaller budget business could do first: start with messaging, not money. "Any amount north of zero is better than zero" — but no amount of budget will fix messaging that isn't clear on who you're talking to and what you're saying to them. Resources MentionedM Is Good — Dr. Dave Jones's Christian advertising agency, based in Raleigh, North CarolinaPlan the Win: How to Manage Your Fear, Lust, Anger, Pride While Building Your Christian Organization — Dave's new book, launching this weekplanthewintoday.com — includes a free assessment of your four toxic motivators, plus a link to the book on AmazonFind Dave on LinkedIn CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #marketingwithoutsocials and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  3. Jul 29

    131: How to Sell Without Feeling Salesy (with Stefani Pady)

    If the word "sales" makes you want to crawl out of your skin, you are not alone — and this episode is for you. I sat down with my friend Stefani Pady, a former corporate sales leader turned coach and founder of GLS Coaching & Consulting and Women Worship & Work, to talk about why so many of us carry a "used car salesman" wound around selling, and how to reframe the whole thing around one word: help. Stefani spent almost two decades in corporate sales and sales leadership before God used a cover-to-cover read of the Bible to completely rewire where she found her worth. Now she teaches leaders — many of whom would never call themselves "salespeople" — how influence, conversation, and genuine curiosity are the real engines behind selling well. What you'll learnWhy "sales" gets such a bad reputation, and how to separate the tactic from the value underneath itThe difference between chasing urgency and choosing joy when you're overwhelmed with too much to doHow to ask better questions — including why "what keeps you up at night?" isn't actually the sharpest question you can ask a prospective clientWhy closed-ended questions ("do you," "can you," "will you") shut conversations down, and how open-ended questions keep them goingHow to identify your highest-and-best-use prospects instead of chasing everyone who could theoretically buyWhat it looks like to close a conversation on a next step — without that step needing to be a signed contract Episode highlights(Timestamps below are pulled from the raw transcript — please verify against the final edited audio before publishing.) [00:02] Catching up with Stephanie and her multi-passionate path from corporate sales into faith-based coaching[03:00] How reading the Bible cover to cover in 2019 changed where Stephanie's worth came from[08:29] Filtering tasks by joy instead of urgency — and how that changed Stephanie's week[11:24] Naming the "proverbial f-word": why sales feels slimy and where that reputation comes from[13:11] The mindset shift from "selling" to "helping" — and what that actually looks like in practice[18:47] The Challenger Sale model and why leadership tactics and sales tactics are the same tactics[21:26] Getting specific about your ideal client beyond the social-media version of an avatar[23:04] Why "what keeps you up at night" isn't the sharpest question — and what to ask instead[30:35] Stephanie's practical tips: open-ended questions, knowing decision-makers, and always closing with a next step[35:12] The Greek word parrhesia — bold, fearless speech — and Acts 4:13 Key takeaway"When we are walking in our calling, because we have been with Jesus, it becomes so much easier to figure out those tips and tricks... because we're trying to move somebody in a way that will truly serve them." Resources & Links MentionedConnect with Stefani: Women, Worship and Work | GLS Coaching and ConsultingJoin the Women, Worship and Work Bible Reading Plan: Sign Up HereExplore the Suited Membership: Learn MoreBook Mentioned: The Challenger Sale by Matthew Dixon & Brent Adamson CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  4. Jul 22

    130: I Tested Flodesk Studio So You Don't Have To

    You know the drill: two hours into fighting with an email template, the fonts still don't match your brand, and you're one broken column away from just hitting send on something that looks... fine. What if that email actually took ten minutes and looked like you hired a designer? Jan just spent real time inside Flodesk's brand-new AI design tool, Flodesk Studio, and she's back with the unfiltered rundown — what it nails, where it's still buggy, and whether it deserves a spot in your owned-media toolkit. What You'll LearnWhy a generic-looking email is a missed branding opportunity, not just a minor annoyanceHow Flodesk Studio builds emails around your actual colors, fonts, and voice instead of generating something off a promptThe one prompt trick that makes the AI copywriter sound like you, not like AIWhere the beta still has bugs (and what to check before you move your whole workflow over)Whether you need a full Flodesk account to use it — and how to export it elsewhere if you don't Episode Highlights[00:04] Why the email you've been wrestling with for two hours could take ten minutes instead [01:23] The owned-media reminder: your email list is the most personal real estate you have — you're landing in someone's inbox next to messages from actual people [02:50] What Flodesk Studio actually is, and why it matters that it's currently free, beta access [03:49] The key difference from other AI tools: every layout starts with work from real human designers, not a prompt-generated template [05:29] You don't need a Flodesk email account to use Studio — design it there, export the HTML, and drop it into Mailchimp, Kit, Beehiiv, or wherever your list already lives [06:46] Walkthrough of setup: brand colors, font mapping, and how it guides you even if your branding isn't dialed in yet [08:12] The favorite tip of the episode: ask your AI platform of choice for a short brand voice summary first, then feed that straight into Studio [10:55] Why the AI copywriter's first draft didn't need the usual heavy rework AI drafts normally require [12:44] Sending the finished email — straight through Flodesk, or downloaded as HTML for another platform [13:39] The honest bugs: a font that shifted on delivery, no click-based tagging inside Studio yet, and having to hop back into Studio for edits after import [16:46] The bottom line: a time-saver that elevates rather than replaces the human, brand-first design work Key Takeaway"A tool that makes every email look like Chef's Kiss — made, not generated — in a fraction of the time. It's good stewardship for a business owner."Resources MentionedFlodesk Studio (beta, free): studio.flodesk.comJan's full written walkthrough with screenshots: available on the blog at https://jantouchberry.com/flodesk-studio-review-my-honest-first-look-at-the-betaBook a brand and website consult with Jan: jantouchberry.comGet 2 free weeks of Flodesk - https://partners.flodesk.com/757l1wvhqq8s Call to ActionStudio can only carry a brand that's actually been defined — colors, fonts, voice, all of it. If your brand still feels like a midnight Canva situation, that's exactly where Jan comes in. Head to jantouchberry.com to book a time to talk through your next best brand and website step, then go grab your free Flodesk Studio beta and start playing. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  5. Jul 15

    129: How to Niche Your Business Without Losing Clients With Guest Mallika Malhotra

    Have you ever looked at your business and realized you're offering five different things to three different audiences, and none of it is clicking the way you hoped? You're not lazy and you're not bad at this. You're probably just too broad. That's exactly what I dug into with brand strategist Mallika Malhotra this week, and honestly, this conversation hit close to home for me too. Why does niching down feel so scary? Mallika Malhotra is the founder of The Brand CEO, where she helps women who feel like "the invisible expert" — really good at what they do, but overlooked, overwhelmed, and underpaid — get clear on their positioning so they become the obvious, only choice. She built her own path the hard way, starting as a brand photographer doing what she calls her "junk drawer season": family photos, headshots, brand photos, Instagram workshops, a little bit of everything. It wasn't until she started following the data instead of her fear that she found her own niche. What you'll learn in this episodeHow to tell if your niche is actually too broad (the warning signs are more obvious than you think)Mallika's 4-part Bullseye Branding Framework: Specify, Specialize, Stand Out, SolveWhy 2026's AI landscape makes niching down more urgent, not less, for generalistsA simple way to use AI tools like Claude to mine your own client testimonials for the niche that's already workingThe one question to ask your audience that reveals what your brand is actually known for Episode highlights[00:34] Mallika introduces herself and explains who she serves — the "invisible expert" who's great at her work but not getting seen or paid for it [01:20] Her own story: two decades in corporate advertising on brands like L'Oréal, then years as a "Jane of all trades" photographer before she learned to subtract instead of add [04:39] How do you actually know where and how far to niche? Malika's answer starts with one question: where is your revenue really coming from? [08:44] The full Bullseye Branding Framework, broken down: Specify (your real ideal client, based on your last 10-20 clients, not a hypothetical avatar), Specialize (your true area of expertise), Stand Out (what makes your approach different), and Solve (your branded methodology) [12:08] The clearest signs your niche isn't working yet — discount seekers, confused elevator pitch reactions, generic podcast pitches that go nowhere [14:01] Why Mallika believes it's "dangerous to be a generalist" in 2026, and how having your own framework or methodology protects you as AI reshapes every service industry [14:58] How Mallika uses AI responsibly in her own business, including her SNAP Brand Audit tool, and what to look for (and avoid) if you're buying an AI-powered tool from someone else [18:27] The deeper brand strategy work: why "why do people even care?" is the question most entrepreneurs never ask themselves [24:13] Mallika's practical first step if you don't know where to start: ask your audience, your peers, and your family what your brand is actually known for [26:08] Her AI tip I'd genuinely never thought of — feeding your client testimonials into a tool like Claude and asking it to identify the themes and reputation already showing up in your clients' own words Key takeaway"It's great to be different, but if it doesn't matter, nobody cares." Malika's reminder that differentiation without relevance is just noise — your niche has to matter to the people you want to reach, not just set you apart from competitors. Resources mentionedMallika Malhotra on Instagram: @thebrandceoMallika on LinkedInThe Brand CEO website: thebrandceo.comSNAP Brand Audit (Mallika's AI-powered brand audit tool, referenced by Jan as a resource she's currently using) What to do nextIf this episode had you nodding along — or wincing a little — start where Mallika suggests: ask three people in your circle what they'd say your brand is known for if you weren't in the room. Then come back and let me know what you find. And if you're realizing your website doesn't actually reflect the niche you're landing on, that's exactly the kind of thing I help clients fix. [Book a call with me] and let's talk about it. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #MarketingWithoutSocials and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  6. Jul 8

    128: The Tech Stack Behind My Business

    If you've ever DM'd — or emailed, or texted, or asked on a discovery call — "wait, what tools do you actually use to run your business?" you're not alone. It's one of the most common questions I get, and until now, the answer's only ever lived in her replies. This episode puts it in one place, once and for all. This isn't a roundup of trendy tools I've never actually used. It's the exact stack running my business right now — website, email, podcast, content, and client management — broken down tool by tool, and tied back to the four pillars of marketing without social media: your email list, your website, your podcast or content, and the SEO that helps people find it all. What you'll learnThe website platform I uses for her own business and recommends to my web design clients — and whyHow to choose an email platform that actually reflects your brand, not just your messageWhat it really takes to run a professional podcast without a studio or a production teamWhy "systems" like client management software are quietly part of your marketing, whether you think of them that way or notWhere AI tools fit into an owned-media content process — and where I draw the line Episode Highlights[00:00] Why Jan finally put her entire tech stack in one place — and why you've probably been asking this question too [02:15] The website platform running Jan's business, and how it protects the one digital asset that's fully yours [05:40] The email platform Jan uses to build trust before a subscriber reads a single word [08:50] How Jan records and produces a professional podcast without a studio — and why that barrier is lower than you think [12:00] The tool keeping Jan's content plan organized across every channel, and why "more ideas" usually isn't the actual problem [15:10] The behind-the-scenes system that protects the client experience once someone says yes [17:30] How Jan uses AI in her content process — and the one line she won't let it cross [19:45] Bringing the whole stack together: picking the right tool for the season you're actually in Key Takeaway"None of these tools are the strategy. They're just the vehicles. It's not about having the most tools or the trendiest ones — it's about having the right ones for the season you're actually in."Resources MentionedShowit — website platform (JanTouchberry.com/showit)Flodesk — email marketing platform (JanTouchberry.com/email)Riverside — podcast recording platform (riverside.fm)Enji — marketing hub for content planning (JanTouchberry.com/marketing)HoneyBook — client management and CRM (JanToucberry.com/Honeybook)Claude — AI assistant for content production (claude.ai) CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  7. Jul 1

    127: Sometimes Growth Requires Clearing

    Is something in your business feeling off — even though nothing is technically wrong? For Christian women entrepreneurs trying to grow without relying on social media, one of the most overlooked barriers to real growth isn't a broken strategy. It's the things that are still working but no longer belong in your next season. In this episode of Marketing Without Social Media, Jan unpacks a simple moment from her morning commute — a cleared construction lot that used to be full of trees — and what it revealed about growth, business, and what God might be asking you to let go of right now. What Christian Women Entrepreneurs Need to Know About Growth and ClearingGrowing a business without social media means being strategic about where you put your energy. But sometimes the problem isn't that you need to add something new — it's that something old is taking up the space where the new thing should go. This episode walks through why that's true, what the Bible says about it, and how to figure out what that thing might be for you. You'll learn: Why the things that are still working might be exactly what's holding your business backThe difference between something that's hard and something that's actually draining youWhat John 15:2 says about pruning — and why God prunes branches that are producing, not just the ones that aren'tThree questions to help you identify what might need to go in your business right nowHow to bring this to God in prayer and listen for what He surfaces How Do You Know When It's Time to Let Something Go in Your Business?That's the question this episode is really answering. Not every ending is a failure. Not every exit is a mistake. Sometimes the most faithful business decision you can make is releasing what no longer fits — a service, a strategy, a platform, a commitment — so you have the capacity to build what's actually next. For Christian women entrepreneurs building their businesses on owned media instead of social media, that discernment matters even more. Your energy is finite. Your website, your email list, your podcast — those channels only grow when you're consistently showing up for them. Clearing out what's draining you creates space to do that well. Episode Highlights[00:00] The construction site, the cleared trees, and why it hit differently on a random Tuesday [02:00] "Sometimes you have to clear things out — even things that are alive — in the name of progress and growth" [03:30] Why alive and meant for this next season are two very different things [05:30] John 15:2 and what it actually means that God prunes the branches that are already producing [07:00] Three reflection questions: what drains you, what you're doing out of momentum, and the fresh-start question [10:00] Your Collab Task: how to step back, get with God, and let the prayer make the list Key Quote"The clearing wasn't the point. The clearing was preparation for the point." Resources MentionedScripture reference: John 15:2The Visibility Collab — monthly membership for Christian women entrepreneurs building their businesses on owned media: jantouchberry.comWork with Jan — web design and branding for Christian women entrepreneurs: jantouchberry.com Ready to Build What Comes After the Clearing?If this episode resonated, you might be closer to a building season than you think. For Christian women entrepreneurs who want to grow without social media, the website and email list are the foundation that makes everything else possible — the owned media assets that keep working for you even when life pulls you away. If you're ready to get that foundation built, that's exactly what Jan does. And if you want a community to work through it with you, the Visibility Collab meets monthly to implement this stuff together. Subscribe to Marketing Without Social Media on Apple Podcasts, Spotify, or wherever you listen — and if someone came to mind while you were listening to this one, send it their way.

  8. Jun 24

    126: How to Pick the Right Email Platform (Without Getting Paralyzed by Options)

    If you've spent the last three weeks with seventeen browser tabs open comparing ConvertKit, Flodesk, and MailChimp — and you still haven't picked one — this episode is for you. A listener asked the question so many of us get stuck on: "How do I choose?" And the honest answer isn't a longer feature comparison. It's three simple questions that cut through the noise, plus one mistake that's quietly costing undecided business owners real money every week they wait. In this episode, you'll learn: The only three questions you actually need to answer before picking an email platformA plain, no-fluff comparison of Kit (formerly ConvertKit), Flodesk, and MailChimp — including where each one falls shortThe one mistake that costs you money when you wait too long to decideWhat's coming for Flodesk users that might close one of its current gapsYour simple Collab Task to get unstuck this week Episode Highlights: [00:00] The listener question everyone gets stuck on: ConvertKit vs. Flodesk vs. MailChimp[01:15] The only three questions that actually matter before you choose a platform[03:30] Kit (formerly ConvertKit): built for automation and selling, lighter on design[04:45] Flodesk: design-first, flat-rate pricing, and where it's historically been weaker[06:50] What's coming for Flodesk — a beta integration and a first look at Flodesk Studio[08:00] The real mistake: it's not picking wrong, it's picking nothing[09:30] This week's Collab Task (Timestamps are estimates based on the script — adjust to match final recorded/edited audio.) Key Takeaway: "The cost isn't picking the 'wrong' platform. The cost is picking no platform."Resources Mentioned: Kit (formerly ConvertKit) — kit.comFlodesk — JanTouchberry.com/emailMailChimp — mailchimp.com This Week's Collab Task: Pick your platform using the three questions from this episode, then create a free account — this week, not this month. Head to jantouchberry.com to dig deeper into building the rest of your owned-media strategy once you're set up. Call to Action: Already have a platform but not sure it's the right fit? Or ready to build the website and brand that actually turns your email list into clients? Head to jantouchberry.com to see how we can work together. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

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About

Marketing Without Social is the podcast for Christian women entrepreneurs who are done depending on Instagram, Facebook, and the algorithm — and ready to build a business that grows even when you're not online. Hosted by Jan, web designer and brand strategist for Christian women entrepreneurs, this show proves that owned media — your website, your email list, your podcast — is the most sustainable, faith-aligned marketing strategy available to you. Jan built her own client base without social media, and every episode shows you exactly how to do the same. Each week you'll learn how to: Get clients without posting on Instagram or Facebook Build an email list from scratch — even starting at zero Make your website your hardest-working business tool Use SEO to get found without paid ads or daily content Create marketing that keeps working when life and seasons demand your attention If you're asking any of these questions, this podcast is for you: Can I actually get clients without being on social media? Is email marketing really worth it? How do I get found online if I'm not posting? How do other Christian women grow their business without burning out? New episodes every Wednesday. This is marketing that fits your actual life — and your faith.

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