100 episodes

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice ADIO Media

    • Business
    • 5.0 • 15 Ratings

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

    Ep177. 1. How To Build Your Email List. Angus Pyke

    Ep177. 1. How To Build Your Email List. Angus Pyke

    In this episode I’m talking all about how to build an email list of peeps who want to know more about what you do and how you can help them.

    I’ve said it before…and I’ll say it again…one of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.

    In this episode I’ll guide you through creating your ethical bribe (lead magnet) to share in exchange for an email address.

    Here’s some of what I share:
    the 7 elements of an effective lead magnet
    6 different lead magnet ideas
    and four naming frameworks for your lead magnet.

    If you’re wanting to have more impact and influence in your community then this episode is for YOU!

    Enjoy the show.

    Thanks for all you do, keep saving lives.

    Angus

    See omnystudio.com/listener for privacy information.

    • 21 min
    Ep176. How To Write Irresistible Emails. Angus Pyke

    Ep176. How To Write Irresistible Emails. Angus Pyke

    In todays episode  we’ll talk about the 7 best practices for writing patient attracting emails.

    Here’s an overview of what I cover.
    Use an Email Service Provider i.e Mailchimp
    No Gmail Accounts
    Take Time To Think About Subject Line
    Keep The Design Simple (NOT Corporate)
    Write For One Person
    Prioritise Content Consumption On Your Site
    Use Clickable Images

     One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.   If you’ve not considered upping your email game let me tell you why this is important:
    You’re 6 times more likely to get a click through from an email than you are from a social media post
    Your message is 5 times more likely to be seen in email than facebook
    When it comes to purchases (making an apt) as a result of receiving a marketing message..email has a much higher conversion rate
    YOU own the connection with this audience NOT the social media platform.

    Enjoy the show.

    Thanks for all you do, keep saving lives.

    Angus

    See omnystudio.com/listener for privacy information.

    • 23 min
    Ep175. How To Get Better Results From Email Marketing. Angus Pyke

    Ep175. How To Get Better Results From Email Marketing. Angus Pyke

    One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.  In this next series of podcasts we are going to go to school on how you can implement a heart centred email marketing strategy into your practice.

    Here’s what I cover in this episode;
    What’s preventing us from having more impact and influence in our community.
    What exactly is email marketing.
    Why is email marketing a valuable tool for us as natural health and wellness practitioners.
    How often should we be emailing our audience.
    What are the 3 kinds of emails that we should be sending.
    What technologies/tools do we need.

    Strap your self in folks!

    Enjoy the show.

    Thanks for all you do, keep saving lives

    Angus

    See omnystudio.com/listener for privacy information.

    • 21 min
    Ep174. Get 400% Better Marketing Results. Angus Pyke

    Ep174. Get 400% Better Marketing Results. Angus Pyke

    In todays episode I’m going to talk to you about a form of marketing that gets a 4 times better return on investment than social media marketing…and virtually NO practitioners are doing it.

    More about that shortly…

    At the moment here in Melbourne Australia we’re just finishing the Spring Racing Carnival.   It’s one of the largest horse racing carnivals in the world.

    The entire spring racing carnival reminds me of a story/metaphor that my old coach James Schramko used to share.  He’d say if you want to make money on horse racing there’s only one guaranteed way to do it.
    When you’re betting on the horses you sometimes win and sometimes lose.
    When you own the race horse your sometimes win and sometimes lose.
    When you’re the betting agency you sometimes win and sometimes lose

    The only person who wins all the time is the person who owns the racecourse.

    When James was telling this story what he was referring to was the importance of us owning the relationships with our customers.

    Over the past decade we’ve seen the rise and fall of many social media platforms.  However things are changing and the ability for us to effortless use the social media as a marketing platform is starting to decline for 2 main reasons.
    Competition, advertising on social media is becoming more and more common place and as more people want to do it the competition goes up and so to does the price
    Censorship and pressure from the social media platforms particularly around what we can say as health professionals.

    So what should you do?  Diversification is one of the solutions. 

    One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.  This episode will be the first in a series of podcasts we are going to go to school on how you can implement a heart centred email marketing strategy into your practice.

    Listen now.

    Thanks for all you do, keep saving lives

    Angus

    See omnystudio.com/listener for privacy information.

    • 12 min
    Ep173. The 7 Key Elements Of A Patient Attracting Video. Angus Pyke

    Ep173. The 7 Key Elements Of A Patient Attracting Video. Angus Pyke

    The first 10 seconds of your video are the most important.  Muck this up and your video will be ignored!  Get these right and you then have the opportunity to add value and build trust (the first steps to getting the phone to ring!).

    In todays episode I’ll share with you the 7 key visual elements you need to be considering if you want to stand out on the social media feeds.

    Here’s a summary of what I cover:
    Maximise the screen

    Either shoot with your phone in portrait or
    Add boarders to your video. See ep168
    Have an attention grabbing headline. See ep160
    Movement
    Use Subtitles. See ep168
    No BORING backgrounds.
    Use props when possible.
    Don’t forget to smile

    IMPORTANT. If you’re new to video then just start with 1 or 2 of these!  Don’t get overwhelmed.

    Enjoy the show.

    Thanks for all you do, keep saving lives.

    Angus

    See omnystudio.com/listener for privacy information.

    • 20 min
    Ep172. A 3 Step Approach To Increasing Revenue and Patient Visits. Billy Chow

    Ep172. A 3 Step Approach To Increasing Revenue and Patient Visits. Billy Chow

    Ok…let me start with a question.  Where’s the first place you look or focus on when your revenue or client numbers are down?

    For many of us, the only thing we think about in this situation is how do we bring in more new patients.

    My guest on the show this week will tell you that’s only one of three things that you should be focusing on if you want to increase revenue and patient visits. 

    This week I’m talking to return guest Dr Billy Chow.   Billy is chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards.

    As Billy explains, revenue and patient visits are made up of three important components:
    The number of new patients we’re attracting
    The efficiency of our onboarding process
    Our retention strategies.

    All 3 of these have a multiplying effect of increasing revenue and patient visits.  When we focus on just one of them our results often suffer.

    In this episode you’ll lean the biggest mistakes Billy see’s practitioners making in each of these areas.

    Enjoy the show.

    Thanks for all you do. Keep saving lives

    Angus

    Links

    Website: www.blackdiamondclub.com

    Facebook: www.facebook.com/drbillychow

    Instagram: www.instagram.com/thebillychow

    Bio

    Dr. Billy Chow is a chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards. He is currently a Board Governor of the Australian Spinal Research Foundation. Billy’s also the Director of The Black Diamond Club - Australia, where he helps motivated and ambitious service professionals who are committed to growing their businesses and improving their lives.

    See omnystudio.com/listener for privacy information.

    • 48 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

kidsfirst58 ,

Simply INCREDIBLE

I have been Following Dr Angus for years now and he always delivers above and beyond each and every episode that has allowed me to go further faster learning and implementing the techniques he shares along with his guests. This is one podcast I look forward to listening to weekly!!!

Greenbergb ,

Love the focus on marketing for health professionals! Amazing podcast!

The information available on this podcast is invaluable to any health professional. Angus is the authority in the niche, and the guests he has on offer actionable insights. Without a doubt, Angus can help grow your business.

Dr Kman ,

Awesome, Angus practices what he preaches

One tactic that Angus teaches is to overdeliver great content that is truly helpful. He not only teaches this tactic but delivers on it with this podcast. Marketing should not be done with a crumby tag line and a bad suit, it should be done in a helpful and honest way, just like Angus teaches.

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