24 episodes

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

MARKETING Brandon White

    • Business
    • 5.0 • 3 Ratings

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

    Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group

    Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group

    Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.

    ABOUT SHEILA BUTLER
    Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.

    From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships.  Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more. ​

    Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments.  She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.​​​

    LINKS
    Butler Marketing Group
    https://www.butlermg.com PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    --> https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    • 1 hr 3 min
    How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI

    How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI

    AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.

    Cody explains how to leverage AI to dominate SEO in all these search engines.

    ABOUT CODY SCHNEIDER
    Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leadership, and management. He's currently focused on boosting organic traffic through AI-generated articles and podcast growth strategies. He's known for his innovative brand-building approach.

    EPISODE LINKS
    Drafthorse AI
    https://app.drafthorseai.com

    Cody on Twitter: @codyschneiderxx PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    --> https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    • 1 hr 49 min
    Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales

    Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales

    Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.

    You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.

    About Chris Knudsen
    Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years. 

    Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.
    Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.

    About Dan Bischoff
    As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing. 
    At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country. 
    Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.
    Dan holds a bachelors degree in mass communications and public relations from the University of Utah.

    EPISODE LINKS:
    Stoic Yeti
    https://www.stoicyeti.com PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    --> https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    • 1 hr 17 min
    How to Implement the Contribution Margin Function in Your Company

    How to Implement the Contribution Margin Function in Your Company

    You need someone in your company running contribution margins across all products and services. Here's how to get it right.

    SHOW LINKS
    How to Run a Great Finance and Accounting Department with CFO Sean Lamb
    https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    --> https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    • 25 min
    The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm

    The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm

    Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.

    Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey.

    Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.

    This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.

    About Nick Erickson
    Nick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas.

    He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.

    SHOW LINKS AND INFORMATION

    If you've been injured in a call accident

    👉 Call Toll Free: 888-878-5605

    👉 Use our Car Accident Case Calculator to See How Much Money You Could Receive

    👉 Contact us via the web here
    PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    --> https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    • 1 hr 31 min
    Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro

    Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro

    Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.

    It's a mini class so you can learn SEO in an episode. 

    About Kyle Roof
    Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.  Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

    EPISODE LINKS
    Page Optimizer Pro
    https://pageoptimizer.pro

    PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    --> https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    • 1 hr 12 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Top Podcasts In Business

NerdWallet Personal Finance
Ramsey Network
Money News Network
NPR
DOAC
Dan Fleyshman

You Might Also Like

iHeartPodcasts
Ciaran Rogers, Daniel Rowles and Louise Crossley
Powered by StoryBrand
Amy Porterfield
Sarah Refai
Hidden Brain, Shankar Vedantam