MARKETING Brandon White

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...

We talk about what online marketing looks like after 3rd party cookies are gone.

About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.

Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs.

Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.

EPISODE LINKS
TechTarget PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

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MARKETING Podcast Website
https://PodcastOnMarketing.com

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The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.

ABOUT SHEILA BUTLER
Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.

From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships.  Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more. ​

Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments.  She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.​​​

LINKS
Butler Marketing Group
https://www.butlermg.com PLEASE follow and tell a friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715

AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.

Cody explains how to leverage AI to dominate SEO in all these search engines.

ABOUT CODY SCHNEIDER
Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leadership, and management. He's currently focused on boosting organic traffic through AI-generated articles and podcast growth strategies. He's known for his innovative brand-building approach.

EPISODE LINKS
Drafthorse AI
https://app.drafthorseai.com

Cody on Twitter: @codyschneiderxx PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

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Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.

You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.

About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years. 

Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.
Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.

About Dan Bischoff
As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing. 
At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country. 
Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.
Dan holds a bachelors degree in mass communications and public relations from the University of Utah.

EPISODE LINKS:
Stoic Yeti
https://www.stoicyeti.com PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715

You need someone in your company running contribution margins across all products and services. Here's how to get it right.

SHOW LINKS
How to Run a Great Finance and Accounting Department with CFO Sean Lamb
https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.

Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey.

Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.

This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.

About Nick Erickson
Nick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas.

He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.

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If you've been injured in a call accident

👉 Call Toll Free: 888-878-5605

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👉 Contact us via the web here
PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715