142 episodes

Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts featuring the best marketing tactics today.

Mastering B2B Marketing JRM Web Marketing

    • Business
    • 5.0 • 14 Ratings

Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts featuring the best marketing tactics today.

    Why You Need To Hire A Demand Gen Expert | Janelle Amos

    Why You Need To Hire A Demand Gen Expert | Janelle Amos

    Demand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on Janelle Amos who is the Founder & Demand Gen Consultant of Elevate Growth. Janelle Amos is a former in-house head of demand gen gal who took her experience from several startups to pursue her own aspirations of becoming a business owner. Janelle is passionate about helping B2B SaaS companies create go-to-market strategies that catapult their demand gen efforts and achieve their revenue numbers. 

    • 28 min
    Keys To Creating An Outstanding B2B Website

    Keys To Creating An Outstanding B2B Website

    Your website is your 24/7 salesperson. It greets visitors and conducts transactions even when you're sleeping or otherwise living life. A slow website or one that lacks functionality is enough to make buyers bounce off. In this episode, Jesus McDonald is brought on as a guest on the B2B Marketing & Copywriting podcast hosted by Linda Melone. Jesus talks about the most common mistakes and issues he sees on websites that cost businesses money. And you often won't know about them... until it's too late. Check it out.

    • 28 min
    The Power Of Video | Stephen G. Pope

    The Power Of Video | Stephen G. Pope

    You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder & CEO of SGP Labs. After Stephen sold the tech company he grew to $2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social―now he helps entrepreneurs grow fast by avoiding all the trial and error.

    • 1 hr 5 min
    WordPress Over Webflow

    WordPress Over Webflow

    We still receive a lot of questions about Webflow from B2B marketers. That is why we are repurposing this episode where Jesus McDonald breaks down why WordPress is better than Webflow and talks about things you should seriously consider. 

    • 11 min
    The JRM Web Marketing Story

    The JRM Web Marketing Story

    Over the years, Jesus McDonald has been asked about why he started JRM Web Marketing, especially when he's a guest on other marketing podcasts. He has refined that story over time and recently Jesus has been inspired by Dave Gerhardt's book, Founder Brand, where the idea to record this episode came from. In this episode, Jesus shares a short story about why he started JRM Web Marketing and how he's bringing real website solutions to B2B marketers through WordPress website development. 

    • 14 min
    Reasons Why Your Website Copy Matters | Linda Melone

    Reasons Why Your Website Copy Matters | Linda Melone

    JRM Web Marketing recently went through a website redesign and partnered with Linda Melone, who is a certified conversion copywriter. Linda rewrote all of JRM's website copy. In this episode, Jesus and Linda discuss the conversion copywriting process for JRM, the deep insights from customer interviews, the new value prop, and more. Partnering with an expert gives you a fresh perspective on your website. That's exactly what happened for us and it was worth every penny because we learned so much about our approach to the market and our customers. 

    Check out our new website here: jrmwebmarketing.com

    • 36 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

matty54367 ,

Great marketing discussion

Love the easy discussion Jesus offers and insights into marketing for b2b and b2c, including design.

a fere ,

Fantastic Host and Great Value

Have been listening in for weeks and loved all the chats, can’t wait to keep gaining value from likeminded marketers!

Chris Dreyer ,

Jesus brings the heat!

Jesus is a tremendous podcast host! If you’re a entrepreneur, not a wantrepreneuer, check it out!

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