MasterMined: A Behavioral & Mental Health Podcast

Snapshot
  • 5.0 (7)
  • Marketing
  • Updated Weekly

MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.

  1. 3h ago

    Inside Crisis, Trust & the Business of Recovery with Scotti Schecter

    What happens when the thing you thought would fix you becomes the thing that nearly kills you? Scotti Schecter knows. Before he became one of the most respected names in high-profile addiction recovery, he was a teenage musician signed to a major label, burned out by 18, and eventually homeless on the streets of Los Angeles. In this episode, Scotti joins Mark Scrivner and Lee Pepper to trace that arc: the isolation of fame, the morning he realized his body had stopped fighting for him, and the work that followed, cofounding Sober Companions and serving on the board of the Matthew Perry Foundation. He shares what it actually looks like to walk high-profile families through crisis, why credentials matter less than lived experience, and the phrase he leaves with every client who isn't ready to believe in their own recovery yet.  Behavioral health leaders and treatment center operators will walk away with a sharper understanding of trauma-informed companion care and why shared experience is one of the most underused tools in this field. Key Moments 00:00 – Welcome and introduction: Scotti Schecter's two decades in high-profile intervention and trauma work 03:26 – Signed at 16, burned out by 18: the brutal pace of early fame 08:49 – The "suit of armor": how celebrity creates a persona that isolates 21:35 – Rock bottom: homeless in Los Angeles, body breaking down 25:11 – The morning everything changed: "You're dying, even your body has stopped fighting for you" 28:14 – Founding RAID and Sober Companions alongside John West 42:55 – Serving the Matthew Perry Foundation and what his memoir opened up for families 51:45 – Closing wisdom: "Let the fear push you until the hope pulls you" Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Scotti Schecter: https://sobercompanions.org/  | https://matthewperryfoundation.org/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.   Follow MasterMined: https://snapshotinteractive.com/mastermined   #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #TraumaInformedCare #SoberCompanions #MatthewPerryFoundation

    Inside Crisis, Trust & the Business of Recovery with Scotti Schecter

  2. Sep 15

    Inside The Guest House Ocala: John West on Trauma, Safe Spaces, and the "Secret Sauce" of Recovery

    What happens when the people who look like they have it all together are the ones hiding the most? John West, Co-Founder of The Guest House Ocala and Sober Companions and Board Chair of High Watch Recovery Center, joins Mark Scrivner and Lee Pepper to talk about building safe, attachment-based treatment environments for people navigating trauma, addiction, and high-visibility lives. John shares his own path into the field following his father's sudden death, how a 50-acre property in Ocala became one of the country's most exclusive private treatment estates, and why his staff of "OGs" is central to how the model works. The conversation moves from personal loss to hard operational truths about insurance reform, access, and the gap between treatment capacity and national need. Behavioral health leaders and executives will come away with a clearer picture of how safety, staff culture, and family-centered care translate into real clinical outcomes. Key Moments 02:00 – Introducing John West, co-founder of The Guest House Ocala and Sober Companions, and board chair of High Watch Recovery Center 08:42 – John describes becoming "a fully funded alcoholic" within a day of his father's sudden death 13:05 – The "secret sauce" of trauma work: uncovering what you're too afraid to say 15:48 – The origin story of The Guest House Ocala, from a 50-acre property to "follow the butterflies" 19:39 – Why the property is built around attachment, not isolation, in early recovery 26:56 – Inside the "OG" staff culture that shapes The Guest House's care model 30:48 – How Sober Companions functions as an extension of the clinical team, not a replacement for it 47:34 – The insurance reform gap and what it means for the millions who need treatment each year Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with John West: https://www.linkedin.com/in/johnwestwalsh/  | https://www.theguesthouseocala.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Snapshot Health | Behavioral Health Marketing Built for Growth and Impact  Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #TraumaTreatment #AddictionRecovery #FamilyRecovery #TreatmentCenterOperations

    Inside The Guest House Ocala: John West on Trauma, Safe Spaces, and the "Secret Sauce" of Recovery

  3. Sep 8

    Inside the MultiPlan Claims Process: A Trial Attorney's Playbook for Providers | Part 2

    You know you might be owed money. So what do you actually do about it — without painting a target on your own back? In part two of this conversation, Mark Scrivner, Jeff Skillen, and Lee Pepper bring back trial attorney Devin van der Hahn, founder of Vanderhahn LLP, to walk through the practical side of the MultiPlan (now Clarivate) antitrust litigation. Devin explains why you don't need to have ever subscribed to MultiPlan to be affected, how providers can strategically choose which defendants to name, the hard filing deadlines closing in over the next 12 months, and why he believes a settlement isn't a question of "if" but "when and how much." Listeners will walk away understanding the real risk of retaliation, what a free consultation actually looks like, and what could change industry-wide once this case resolves. Key Moments 00:00 – Recap of part one and today's central question: what to actually do next 02:22 – Why you don't need a MultiPlan subscription to have been affected 06:41 – How providers can strategically choose which defendants to name in a claim 11:43 – The filing deadlines closing in: August '27 and March '28 20:12 – Timeline to settlement: the bellwether trial and what comes after 23:01 – The odds of winning: "not a matter of if, but when and how much" 26:29 – What a free, confidential consultation with Devin's team actually looks like 32:29 – Devin's closing thought: why filing a claim is a public service Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Background Reading: "Health Insurance and Medical Bills" — The New York Times: https://www.nytimes.com/2024/04/07/us/health-insurance-medical-bills-takeaways.html  Connect with Devin van der Hahn: https://www.linkedin.com/in/vanderhahn/  | https://www.vanderhahn.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #OutOfNetworkReimbursement #HealthcarePolicy #TreatmentCenterFinance

    Inside the MultiPlan Claims Process: A Trial Attorney's Playbook for Providers | Part 2

  4. Sep 1

    Inside the MultiPlan Litigation: What Behavioral Health Providers Need to Know | Part 1

    What if your behavioral health program had been underpaid for the better part of a decade — and you never knew why? In part one of this two-part series, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with trial attorney Devin van der Hahn, founder of Vanderhahn LLP, to unpack the MultiPlan (now Clarivate) out-of-network reimbursement litigation — one of the largest antitrust cases in the country, and one that names behavioral health and rehab providers directly. Devin walks through how MultiPlan's subsidiary, Data iSight, built a pricing algorithm using competitors' own data, why that violates the Sherman Antitrust Act, and why substance use disorder and behavioral health providers were disproportionately targeted. Listeners will walk away understanding how this scheme quietly suppressed reimbursement for nearly a decade, what data to start pulling now, and why this matters for the financial health of their organization — set up for next week's part two on what to actually do about it. Key Moments 00:00 – Welcome to the show and introduction of Devin van der Hahn and the MultiPlan/Clarivate litigation 03:18 – Devin's path from federal courts and Quinn Emanuel to representing providers directly 06:44 – Breaking down MultiPlan and its subsidiary, Data iSight, in plain terms 09:18 – Why the pricing algorithm scheme violates the Sherman Antitrust Act 16:16 – The unexplained 50–75% revenue decline Devin witnessed firsthand in 2014–2015 23:00 – Why behavioral health and SUD providers were specifically targeted 35:50 – Sizing the damages: how the potential claims add up 41:36 – Three takeaways: what treatment center owners should do first Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Background Reading: "Health Insurance and Medical Bills" — The New York Times: https://www.nytimes.com/2024/04/07/us/health-insurance-medical-bills-takeaways.html  Connect with Devin van der Hahn: https://www.linkedin.com/in/vanderhahn/  | https://www.vanderhahn.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #OutOfNetworkReimbursement #HealthcarePolicy #TreatmentCenterFinance

    Inside the MultiPlan Litigation: What Behavioral Health Providers Need to Know | Part 1

  5. Aug 25

    The Standing Still Paradox: Why Your Treatment Center Is Losing Market Share Without Knowing It

    What if your census reports look green across the board, and you're still losing? On this OG episode, Mark Scrivner sits down with co-host Lee Pepper to unpack a concept Lee calls "the standing still paradox": the idea that a behavioral health program can remain fully consistent — same clinical team, same census, same reputation — while quietly losing relevance as population growth, new competitors, and new levels of care expand the market around it. Lee breaks down the math behind relative decline, shares a real-world turnaround story from a 72-bed Memphis facility, and explains why "holding ground" is a losing strategy borrowed straight from Patton. Behavioral health leaders will walk away with a new framework for questioning their own status quo, and a clear sense of which metrics actually reveal whether they're growing or just standing still. Key Moments 00:00 – Mark opens the episode and introduces the "standing still paradox" concept 02:28 – The highway analogy: how markets expand around programs that stay the same 07:24 – Breaking down the 1,000-customer, 5,000-person market share example 10:37 – The formula: company growth minus market growth equals relative decline 13:43 – Lee's Patton reference: why "holding ground" is a dangerous marketing posture 21:15 – The La Paloma turnaround: a real case study in local market relevance 30:21 – Force multiplication: staying competitive on content without breaking the budget 32:35 – The one question every operator should ask themselves tonight Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #TreatmentCenterGrowth #MarketShareStrategy #BehavioralHealthLeadership #CompetitiveAnalysis

    The Standing Still Paradox: Why Your Treatment Center Is Losing Market Share Without Knowing It

  6. Aug 18

    Healing, Hope and Recovery with Denise Marsters

    What happens to women after they leave treatment, and who's responsible for what comes next? In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Denise Marsters, founder and CEO of The McCoy House Extended Care for Women in Jackson, Mississippi. Denise shares her own 32-year recovery journey — from active addiction to a career as a substance use disorder therapist — and the personal loss that led her to open a home for women who had nowhere safe to land after inpatient treatment. The conversation covers what separates sober living from true extended care, how McCoy House built a self-sustaining thrift store and employment pipeline for its residents, and why Denise turned down the chance to franchise her model. It's a candid, deeply human look at what sustainable recovery infrastructure actually requires — essential listening for any behavioral health leader thinking about the gap between discharge and lasting change. Key Moments 03:35 – Denise shares 32 years in recovery and the moment that first sparked the idea for McCoy House 03:52 – The rock-bottom moment that finally pushed Denise into treatment 08:57 – A surprise transfer to the women's unit becomes the turning point in her career 29:03 – The house that would become McCoy House — and the story behind its name 33:11 – "God does not pick the equipped" — the words that carried her through 39:00 – McCoy House by the numbers: hundreds of women served, dozens of alumni stories 42:21 – Why extended care goes further than sober living 48:53 – Building the thrift store: purpose, income, and self-worth Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Denise Marsters: https://www.linkedin.com/in/denise-marsters-09bab718/  |  https://themccoyhouse.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #ExtendedCare #AddictionRecovery #WomensRecovery #SoberLivingVsExtendedCare

    Healing, Hope and Recovery with Denise Marsters

  7. Aug 11

    Brand vs Lead Generation: What Actually Builds a Sustainable Program?

    Most behavioral health programs treat lead generation as the growth lever — but the operators winning long-term have built something deeper: a brand that holds up at every touchpoint. In this OG episode, Mark Scrivner and Jeff Skillen break down the two sides of brand (the story you tell vs. the experience people actually get), why lead gen without a defined brand backfires, and how to align clinical, operations, admissions, and marketing teams around a clear profile of who you serve. They walk through every touchpoint a prospective client or referral source experiences — website, first call, curb appeal, front-line staff, alumni — and share a field-tested "phone test" for auditing your own brand feeling. Leaders and executives will walk away with a practical framework for building a brand that drives cheaper, stickier leads instead of chasing volume that a shaky brand can't convert. Key Moments 01:46 – Jeff defines brand: the story you tell vs. the experience people have 07:38 – Why flooding an undefined brand with leads backfires 09:41 – Aligning clinical, ops, admissions, and marketing around one client profile 14:30 – Every touchpoint inside the facility that shapes brand experience 16:23 – The curb-appeal story: a strong website, a car that never gets out of it 19:22 – The "last 10 calls" exercise for auditing your own brand feeling 21:30 – How a strong brand changes the economics of marketing spend 23:35 – The Jiffy Lube example: why brand gets ignored until it breaks Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #TreatmentCenterCulture #AddictionRecovery #BehavioralHealthLeadership #HealthcareMarketing

    Brand vs Lead Generation: What Actually Builds a Sustainable Program?

  8. Aug 4

    The Niche That Built an Empire: J.R. Greene's Behavioral Health Playbook

    What happens when a company built to save patients almost bankrupts the family that runs it? J.R. Greene is founder and vice chair of Psychiatric Medical Care, a behavioral health company he grew from a handful of failing locations into a 400-site operation spanning geriatric IOP, adolescent programs, inpatient psychiatry, and telehealth. Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with J.R. to unpack how his father's refusal to abandon patients became the founding principle of the business, how a niche strategy of "being the only" fueled sustainable growth, and how he navigated bringing on a private equity partner without losing sight of the company's mission. Behavioral health leaders and treatment center operators will walk away with a clear-eyed look at organic growth, family business dynamics, and building a culture that scales. Key Moments 00:45 – Introduction: J.R. Greene, founder and vice chair of Psychiatric Medical Care 02:37 – The origin story behind J.R.'s new book, My Magic Tux 14:25 – Dad's stand: "Who's gonna take care of my patients?" 27:24 – Why the most successful entrepreneurs are usually the ones who've failed the most 42:32 – A baseball dugout conversation sparks the launch of Embrace You 44:31 – "Don't be the best, be the only" — the niche strategy behind PMC's growth 50:24 – The decision to bring on a private equity partner 55:00 – Choosing a partner for expertise over the highest bid: the Consonance Capital story Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with J.R. Greene: https://www.linkedin.com/in/j-r-greene-fache-b3bb731/ | https://www.superfandiaries.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined More from J.R. Greene: Superfan Diaries: https://www.superfandiaries.com | TikTok: https://www.tiktok.com/@superfandiaries | YouTube: https://www.youtube.com/@superfandiaries | Instagram: https://www.instagram.com/thesuperfandiaries My Magic Tux: https://www.mymagictux.com | Pinterest: https://www.pinterest.com/mymagictux | Instagram: https://www.instagram.com/mymagictux | TikTok: https://www.tiktok.com/@mymagictuxbook #MasterMinedPodcast #BehavioralHealth #RuralHealthcare #BehavioralHealthLeadership #HealthcareEntrepreneurship #GeriatricCare

    The Niche That Built an Empire: J.R. Greene's Behavioral Health Playbook
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MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.

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