Measured, Attributed

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Marketing

A podcast exploring the ongoing shift in how digital marketing works and what drives ad revenue.

16 juil.

What drives mobile ad spend in 2026

In this episode, we're getting into the big topic: DSP investment decisions. Together with our speakers, we're exploring what drives mobile growth and programmatic spend today. Is it better data, better tech, or better partnerships? Our host Neha Dawar sits down with Dumitru Cazacu (Liftoff Mobile) and Khalid Izbarov (Yango Ads) to find out.
27 mai

What wellness apps get wrong about healthy growth

Why do wellness apps struggle at scaling? Explore LTV modeling, subscription retention, and the unit economics blind spots draining your mobile revenue. Our host Neha Dawar sits down with Vadim Chernikov (Endel) and Daria Gordeeva (Yango Ads App Campaigns) to find the healthy ways the wellness industry can follow.
21 avr.

Your last-click dashboard is lying to you

As the old ways of measuring ads are failing to keep pace, businesses now seek how to measure performance accurately in a fragmented, privacy-first world. Our host Neha Dawar sits down with Maria Solodilova (Yango Ads) and Mark Fruhan (BidMachine) to unpack how advertisers are navigating the next era of performance.

3 épisodes

A podcast exploring the ongoing shift in how digital marketing works and what drives ad revenue.

Création

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Années d’activité

2026
Épisodes

3
Classification

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Measured, Attributed