33 min

Michael Hyatt on How to Build a Successful Author Platform AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Michael Hyatt literally wrote the book on how to build platforms that attract readers, delight fans, and accelerate careers and businesses. His bookPlatform: Get Noticed in a Noisy World is a New York Times Best-Seller that's crammed with invaluable information for the early stage author entrepreneur looking to build their platform, or for the mid-tier author entrepreneur looking to a strategy or two to accelerate his or her growth. More than his book, Michael and I discuss how his business works—where he makes his money, how his revenue streams have shifted over time, how he's using his Platform conference to fuel further business growth, and what new platform trends he's seeing and encouraging author entrepreneurs to take advantage of. Join Michael and me for this in-depth examination about arguably the most important strategic asset for your career—your platform!

Michael Hyatt literally wrote the book on how to build platforms that attract readers, delight fans, and accelerate careers and businesses. His bookPlatform: Get Noticed in a Noisy World is a New York Times Best-Seller that's crammed with invaluable information for the early stage author entrepreneur looking to build their platform, or for the mid-tier author entrepreneur looking to a strategy or two to accelerate his or her growth. More than his book, Michael and I discuss how his business works—where he makes his money, how his revenue streams have shifted over time, how he's using his Platform conference to fuel further business growth, and what new platform trends he's seeing and encouraging author entrepreneurs to take advantage of. Join Michael and me for this in-depth examination about arguably the most important strategic asset for your career—your platform!

33 min