The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!
Episode 66: How to Confidently Offer Guarantees (So You Sell More and Make More $)
Many business books and courses recommend offering a money-back guarantee. That might seem straightforward for a product-based business, but as a service-based business, how can you offer a guarantee while still protecting yourself from unnecessary refunds?
In this episode, I’m sharing how I crafted a guarantee in my OT business that actually makes my clients more invested in their experience and encourages them to do their end of the work. You’ll learn how to structure your own guarantee, what your guarantee should not cover, and how to communicate your policies to your clients. Plus, I’m breaking down the differences between offering these guarantees as a service-based business or a product-based business.
Why it feels harder for service-based businesses to offer guarantees
Anxieties around offering these guarantees (and how to work through them)
How a guarantee builds trust with your clients
How to write a money-back guarantee that protects your business
What your guarantee shouldn’t cover
How I created my business’s Good Fit Guarantee
Offering a guarantee as an online or product-based business
Ways to structure and communicate your own money-back guarantee
Using your guarantee to encourage clients to do the work
Did you hear the OT Entrepreneur Summit is going LIVE in 2022? Join the waitlist here: https://laura-park-figueroa.mykajabi.com/summit
Episode 65: Building Community & Making Money on Instagram with Amirra Condolee
Instagram is such a powerful tool for building community and creating connections, but are you using it to help grow your business and reach new clients as well? In this episode, I’m talking with Amirra Condolee about all things Instagram and how to make sure it is working for your business.
Amirra shares her journey on Instagram, how she grew her account and even gives an audit of my Instagram account. She discusses why connections on Instagram are so important to grow your account and how to create content that is going to be impactful and attract followers. From creating systems, knowing what and when to post and how to monetize your Instagram account, we cover it all. This episode has so much information on growing your Instagram account and connecting with potential customers, you will want to take notes!
Amirra’s OT and early intervention business journey
Why it’s important to niche down your content on Instagram
How to balance business and personal content on your account
The importance of connection authentically with people on Instagram
How to find connections without mindlessly scrolling
Why you should create posts based on your followers pain points
How to create a system and schedule for Instagram posts
Why your posts need a “hook” to grab people’s attention
Partnerships on Instagram and what they can look like
How to know when your followers are the most active
Relationship building and engagement and why it’s so key to Instagram growth
Join us for the OT Entrepreneur Summit Live! November 12 - 14, 2021 in Florida. Click here to get your ticket today!
Resources from this episode:Marvelous MirraclesMarvelous Mirracles on InstagramTyler J. McCallSocial Media Marketing World
Episode 64: Listener Q & A: Building a Business Brand, Retiring Wealthy, Growing a Team, & the Future of OT Entrepreneurship
What is the future of OT entrepreneurship? How do you retire wealthy as an OT entrepreneur? What do you need to know about building a team? Listen in as I break down questions from my listeners about all things OT entrepreneurship. You’ll hear insight into my own investing strategy and plans. I also share my experience with my first hire, how to create systems to replace yourself within your business and the two things you need to build a successful OT practice.
But FIRST you MUST go register for the OT Entrepreneur Summit LIVE happening November 12-14, 2021 in Boca Raton, Florida! Tickets are only $97 for the full 3-day event only until October 1. REGISTER NOW!
Why you need focus and time to build a successful business
How the “traditional” way of thinking around retirement isn’t great
Why you need to create systems so your business can run without you
How I knew there was a niche for my non-traditional therapy service
My first hire within my business
How to know when it’s time to hire another OT
What I think is the future of OT entrepreneurship
How the pandemic affected the future of OT businesses
Resources from this episode:OT Entrepreneurs Facebook Group
Episode 37: How to Make Good Decisions While Living in the In-Between
The OT Entrepreneur Summit LIVE! Nov. 12-14, 2021 in Boca Raton, FL
Episode 63: Dairian Roberts & Marissa Yahill: Creating a Profitable Online Learning Platform in a Niche Market
Want to learn how 2 occupational therapists partnered together to create an online business? Tune into this episode of Mind Your OT Business with co-founders of The Lactation OT, Dairian Roberts & Marissa Yahill. Dairian is the founder of Humbled By Motherhood and Marissa is the founder of Lactation & Development Resources. Together, the duo joined forces to form this online learning community in the niche market of lactation and breastfeeding. You’ll hear all about their experience launching their online platform. We talk about everything from marketing strategy to tools used to how they formed this partnership. Plus, you’ll learn how to focus on your own zone of genius to fuel the growth and success of a joint venture.
How Dairian and Marissa started their own businesses
What the IBCLC certification is
Specialty areas that lactation professionals can have
How they started this partnership together after identifying a gap in the market
Why they launched a free summit to kick off their Lactation OT business
The progression of their online platform and failing to plan for growth
How they use Kajabi’s tools
How they created a revenue split program to reward course creators
Their marketing strategy for bringing in new clients
How they’ve created their revenue streams for this online learning business
How Dairian and Marissa hone in on their specific zones of genius
The complexity of hiring employees and growth
How to charge based on the value of your services
Why you need to take energetic rests to enhance your vision for the future
Resources from this episode:The Lactation OTThe Lactation OT FacebookThe Lactation OT InstagramThe Lactation OT CommunityLactation & Development ResourcesLactation & Development FacebookLactation & Development InstagramHumbled By MotherhoodHumbled By Motherhood InstagramIBCLEKajabiFiverr
The OT Entrepreneur Summit LIVE is happening in-person at the Renaissance Boca Raton Hotel in Boca Raton, Florida from Nov. 12-14, 2021. JOIN THE WAITLIST now to be notified when early-bird tickets go on sale!
Episode 62: Marika Austin on How Package Pricing Will Increase Profit in Your Practice (& Save Your Sanity!)
Have you ever considered package pricing for your OT practice? In this episode, I’m chatting with someone who did exactly that, Marika Austin, founder of Bearfoot Occupational Therapy.
Marika breaks down what brought her to the conclusion that package pricing might be a better-fit business model for her. She talks about how she faced burnout from not raising her prices and the challenges that led her to this package pricing breakthrough. She uncovers the tiered package pricing model she now uses and offers her advice for other OT entrepreneurs who want to break away from traditional pricing models to maximize profits and business growth.
What led to her realization that there was something missing from her offering
The drawbacks of not raising your prices when you need to
Setbacks that led to her package breakthrough
Her strategy behind the tiered package pricing
The moment where she realized this could help other people
What helped her get her course done in a short turnaround
Why she wanted to have a simple delivery
Her tips for launching and selling without an audience
The reasons why you have to give up control to grow your business
What she included in her Ultimate Guide to Package Pricing
Resources from this episode:Bearfoot Occupational TherapyOTs Get Paid PodcastAlexis Joelle’s InstagramMarika Austin's InstagramUltimate Guide to Package Pricing (For special pricing, use promo code: LAURA)
Episode 61: Enneagram 9 - The Peacemaker: Liz Downing
If you find that you’re driven to create internal and external peace for yourself and others, you may be an Enneagram 9, also referred to as The Peacemaker. In this episode, I had a conversation with Liz Downing of Limitless Kids OT to talk about her experience as a Peacemaker and entrepreneur.
Liz shares how being driven by empathy is one of the driving forces behind her practice. We talk about the challenges that can arise for Peacemakers when they are forced to navigate and address conflicts and issues in the workplace. She also uncovers her dreams for where she plans to take her business and why she’s so drawn to creating a nature-based practice.
How Liz identifies as a Peacemaker and Enneagram 9
How your empathetic nature can influence how you run your practice
Challenges you may face as a Peacemaker in addressing conflict and issues
The experience she’s had as a Peacemaker working in occupational therapy
Liz’s dreams for her company and bringing nature into her business
How understanding people’s Enneagram types can help you interact with others
Resources from this episode:Episode 52: Enneagram Series: Intro EpisodeEnneagram InstituteLimitless Kids OTEntrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?
L.O.V.E it! Bring that CEO mindset in!
Every time I see a new episode I get excited! The information and resources Laura provide with her honest and supportive personality, helps building the entrepreneur inside each OT. Thanks for such amazing content!!
Wow. So inspiring, informative, and therapeutic in and of itself
I’ve been listening to every episode for the last couple of months and today I just finished Episode 24. Sobbing over here! Laura, you have such amazing insight and heart. This podcast has helped drive me to take little steps towards making my dream business a reality. Oftentimes we find ourselves overwhelmed jumping into entrepreneurship, but Laura really breaks things down into feasible steps and reminds you that you CAN do this! Thank you Laura for everything you contribute to the entrepreneurial world for OTs. You have been the little voice on my shoulder lately and I can’t thank you enough!
Laura is a business friend!
From this podcast, I am getting so much of value and learning every single time I hear any episodes and also when I listen to one episode again and again. The way she delivers ideas and OT mindset for Entrepreneurs - is just so unique. Must to do binge-listening podcast. Highly recommended.