34 episodes

The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!

Mind Your OT Business Laura Park Figueroa

    • Entrepreneurship
    • 4.9 • 37 Ratings

The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!

    How to Create Engaging Video Content to Make Marketing FUN! with Cheryl Crow

    How to Create Engaging Video Content to Make Marketing FUN! with Cheryl Crow

    Considering using video to market your business but have no idea how to get started?

    In this episode, Cheryl gives insight into the best practices, tools and strategies for using video to market your practice.

    Find show notes and resources from this episode at:
    www.mindyourotbusiness.com/podcast/33

    • 1 hr 20 min
    Top 10 Tips for a Successful Online Launch

    Top 10 Tips for a Successful Online Launch

    My top 10 tips for a successful online launch based on lessons learned launching 3 online products this year-- which grossed $53,781.
    You’ll learn:
    ·      Why “launching” is important.
    ·      Marketing strategies to set your business up for a successful launch.
    ·      Pre-launch prep tips to make launching as simple as possible.
    ·      Specific tips for structuring the launch so that you can ENJOY selling your awesome service or product!
    www.mindyourotbusiness.com/podcast

    • 26 min
    Episode 31: The 6 Types of Social Media Posts...So You’ll Never Struggle with “What should I post?” Again!

    Episode 31: The 6 Types of Social Media Posts...So You’ll Never Struggle with “What should I post?” Again!

    In our digital age, it is so important that you know how to effectively market your business on social media. But, business owners have a love/hate relationship with social media. We need to be there to promote our businesses, but we struggle to post in an authentic way that is not exhausting and life-sucking. 😣I hope this episode will help you see social media as a way to CONNECT and make it feel less of a burden!

    Link to show notes from this episode:
    www.mindyourotbusiness.com/podcast/31

    • 14 min
    Episode 30: Building a Profitable Insurance Based-Practice

    Episode 30: Building a Profitable Insurance Based-Practice

    JoAnn Keller is the owner of a profitable hand-therapy clinic that is primarily insurance-based. In this episode, you’ll learn how to scale and grow your business if you want to an insurance-based model in your practice.

    Find show notes and resources from this episode at:
    www.mindyourotbusiness.com/podcast/30

    • 1 hr 5 min
    Episode 29: How to Serve ALL Potential Clients in Your Niche - Reducing Inequity as OT Entrepreneurs with Sheela Ivlev

    Episode 29: How to Serve ALL Potential Clients in Your Niche - Reducing Inequity as OT Entrepreneurs with Sheela Ivlev

    Sheela Ivlev is an occupational therapist and owner of OT Bay Area, a wellness-based OT practice in California. Her passion is serving others to improve their mental health and wellness. 

    You’ll learn a variety of ways to serve ALLLL the possible people in your niche market. Sheela shares a variety of ways to increase equity and access to services in your business.

    Find show notes and resources from this episode at www.mindyourotbusiness.com/podcast/29

    • 1 hr 10 min
    Episode 27: Taking a Leap in the Business of Sexuality

    Episode 27: Taking a Leap in the Business of Sexuality

    This is a new kind of episode where we hear from brand new OT-practitioner-owned businesses in non-traditional niches. For our first Brand New Business Highlight episode, Anita Martin, owner of Sex Assist, joined me to talk about her coaching business where she helps female clients become more sexually satisfied. You'll hear how she got started and the important lessons she's already learned. *Warning- this episode contains adult topics and may not be suitable for children. Wear headphones! :)

    • 39 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

Alexis Joelle ,

The business bestie I never knew I had

Where do I start? First off this is not a review from a newbie in the biz (which this podcast will most certainty fill that void for you too!). This review is coming from an OT who has had a business online for some years... here to tell you it can get to be a lonely place in entrepreneurship... even if you feel you are getting better and better footing as you learn along the way, it’s a world where you have to design and develop and vent to yourself (or other biz owners that aren’t OTs). When I listen to MYOB podcast, I am reminded I am not alone and there is an OT entrepreneur out there that I can relate to. Laura is the OT biz owner bestie I never knew I had. Whether you are a newbie or a veteran to entrepreneurship as an OT, this podcast is for you.

Motorvate Kids OT ,

Love love love this podcast!

SO much valuable information on this podcast! A must listen for OT entrepreneurs!

laurajoycedavis ,

I’m not an OT, but I love this podcast!

Super helpful for all of us right now when work is so uncertain for so many of us. I’ve found Laura’s advice to be hugely helpful as a writer and podcast host who is still working on making my “business” profitable!

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