77 episodes

The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!

Mind Your OT Business Laura Park Figueroa

    • Business
    • 5.0 • 52 Ratings

The Mind Your OT Business podcast empowers and equips occupational therapy practitioners to be savvy and successful entrepreneurs. Learn along with the always-honest Laura Park Figueroa as she shares valuable knowledge and resources you need to start, run, and grow a profitable business. We discuss start-up, systems, organization tools, product development, passive income, marketing, finances, staffing, leadership, preventing burnout, and more. We'll be learning by DOING...because we're OTs! Ready to take action? Let's jump in!

    Episode 75: The Final Episode! (Reflections on 75 Episodes, 3 Years of Podcasting, and My Entrepreneurial Journey + What’s Next)

    Episode 75: The Final Episode! (Reflections on 75 Episodes, 3 Years of Podcasting, and My Entrepreneurial Journey + What’s Next)

    Hi Dear Listeners,

    I want to say a HUGE thank you for listening to this podcast for the past 3 years.

    YOU have helped get the message out into the world about how awesome OT entrepreneurs are!

    In this episode, I share from my heart about why I've decided to end the podcast with this 75th episode, on the 3rd birthday of the Mind Your OT Business Podcast.

    I share:


    The lessons I learned from my podcasting journey
    My main goal when starting the Mind Your OT Business podcast
    How I'm learning to focus & niche to simplify my business (why it is OK to do less...or just enough in your business!)
    Why I decided to give up moderation of the OT Entrepreneurs Facebook group and end the Mind Your OT Business Podcast
    Encouragement for you if you're thinking about making big changes or a pivot in your business
    The total number of downloads as of the date I recorded this last episode! :) (Hint: it is MORE than 6-figures!!) THANKS TO YOU FOR LISTENING!!! 

    I can't express how much sharing my entrepreneurial journey in this public forum has helped me...and I hope that it has helped YOU. 

    The 75 episodes of this podcast will stay up for the indefinite future so you can continue to leave reviews and share with friends who may need any of the information here. You'll continue to find Mind Your OT Business listed wherever you listen to podcasts.

    Always remember: take a small step, because small steps make great gains over time.

    So until next time, mind your OT business!

    xoxo

    Laura

    Resources from this episode:

    OT Entrepreneurs Facebook Group

    If you're a pediatric practitioner who loves nature, you might want my free e-book: The Nature-Based Practice Roadmap: A Guide to Help You Focus (& Avoid Costly Mistakes) as You Start or Grow Your Nature-Based Practice. Go to: bit.ly/natureroadmap to get your free copy.

    • 22 min
    Episode 74: Starting and Growing a Membership Site with Katie Caspero

    Episode 74: Starting and Growing a Membership Site with Katie Caspero

    Figuring out how to scale your business is something that entrepreneurs have to constantly consider. What are your business goals? What do you want to share with your audience? What do you love about what you do, and what can you outsource?

    One great way to grow an intentional and sustainable business is by launching a membership site. Today, I’m chatting with Katie Caspero of OT Graphically about what to keep in mind when starting a membership site, as well as tips and tools for growing and maintaining both the content and community. Everything in entrepreneurship is a learning experience, and you’re sure to learn a lot of valuable information in this episode.

    We discuss:


    The difference between membership sites and other online offerings
    How being self-aware can help you become a better business owner
    The importance of keeping the future in mind when making business decisions
    The value that exists in a space where discussion and implementation can happen
    Software options
    Understanding fair pricing that also compensates you for your expertise
    Why it’s a good idea to offer different levels (from pricing and engagement perspectives)
    Focusing on a good user experience
    Why the community piece of a membership site is critical to its success
    Why you can’t “set it and forget it” with a membership site
    Using data to inform how you market your business
    Knowing your end goal and business topic before launching your membership site
    How to deliver value to your members without overwhelming them
    Katie’s biggest fail-learn
    How an advisory board can be helpful
    Making sure your audience is broad enough for growth

     

    Resources from this episode:

    Follow Katie on Instagram

    Visit the OT Graphically website

    Listen to Katie’s previous episode

    Membership Geeks podcast

    Katie’s Bio:

    Katie Caspero is an occupational therapist and owner of OT Graphically. She supports occupational therapists using evidence in their clinical practice through an online membership site where she provides infographics of research summaries, hosts journal clubs, and facilitates an online community space.

    Get my free Nature-Based Practice Roadmap: bit.ly/natureroadmap

    My Contigo Approach online course, which is the nature-based approach to pediatric therapy that I developed, is now open for enrollment. I’m also offering a free 1-hour masterclass for anyone interested in nature-based pediatric therapy, called The 5-Step Framework To Be An Effective and Confident Nature-Based Pediatric Therapist. It includes tons of resources, whether you’re just getting started or you want to deepen your work. In that masterclass, you have the opportunity to enroll in the Contigo Approach online course if you want to dive deeper. Visit naturemasterclass.com to register for the free masterclass.

    • 1 hr 16 min
    Episode 73: How to Interview to Hire a Great Team

    Episode 73: How to Interview to Hire a Great Team

    Whether you already have a team or you’re hiring for the very first time, interviewing can be just as nerve-wracking for the interviewer as it is for the interviewee. With the right processes in place, though, you can set up your interviews to reflect your business values and help you find the hidden gems among your application pile.

    In this episode, I’m explaining how to interview in a way that makes it easier to identify and hire stellar employees. I’m sharing my process for creating and using an interview guide. I’m also sharing how I develop my interview questions, conduct working interviews, and make my post-interview decisions.

    We’ll discuss:


    Why it’s vital to get clear on your values before hiring a team
    How to identify problems you had with previous hires
    How to create an interview guide based on your values and brand
    What kinds of questions to ask in an interview to get to know the interviewee
    The benefit of asking interviewees to perform job-related tasks or working interviews
    How your processes can help you sort through interviewees to find the hidden gems

    Resources from this episode:

    Building a StoryBrand by Donald Miller

    Traction by Gino Wickman

    Are you a pediatric therapist interested in taking your work with children out into nature? The ConTiGO Approach Online Course will open for registration soon: visit www.contigoapproach.com to join the waitlist.

    • 16 min
    Episode 72: Insurance or Private Pay? (or Both?!): Choosing How to Get Paid in Your Therapy Practice in the US

    Episode 72: Insurance or Private Pay? (or Both?!): Choosing How to Get Paid in Your Therapy Practice in the US

     Go cash-pay or accept insurance? It’s one of the toughest questions any therapy business owner has to ask themselves, and the answer isn’t always simple. 

    In this episode, I’m chatting with Brandon Seigel about the complexities of accepting payment in your therapy business. We’re digging into your options for accepting or not accepting insurance, explaining how to best advocate for your patients, and discussing how to balance acting as a therapist and a business owner.

    Brandon Seigel is the owner of Wellness Works Management Partners, and provides coaching, consulting, & management solutions for therapy entrepreneurs in the areas of operations, digital marketing, revenue cycle management, and workforce analytics and empowerment. WWMP is a results-oriented team that brings a unique subset of expertise to Human Resources, Technology Innovation, Medical Billing, Data Analytics, Digital Marketing, & So Much More! Their website is wellnessworksmp.com.

    [Disclaimer: The information in this episode is primarily applicable to therapy practices within the United States. It may not be applicable in your country of practice.]

     We discuss:


    Why Brandon developed his own medical billing company
    How to get paid faster for your services while still advocating for your patients
    Why should you learn to work with insurance, not against it
    How to serve both in-network and out-of-network patients well
    Why some patients are more willing to pay in cash than others
    How licensure is changing to allow for more telehealth opportunities
    The benefits of charging more for your services, even when working with insurance
    How to create documentation to benefit your patients, their families, and the payers
    Understanding the mindset of both your patients and insurance companies
    How to balance working as a therapist and a business owner

    Resources from this episode:

    Listen to my first episode with Brandon

    Explore Brandon's company: Wellness Work Management Partners

    Check out Brandon’s book, The Private Practice Survival Guide

    My favorite Electronic Medical Record: Therabyte

    P. S. Are you a pediatric therapist interested in taking your work with children out into nature? The ConTiGO Approach Online Course will open for registration soon: visit www.contigoapproach.com to join the waitlist.

    • 1 hr 12 min
    Episode 71: Will a Doctorate Degree Help You in Business?

    Episode 71: Will a Doctorate Degree Help You in Business?

    Should you get a doctorate degree? It’s a difficult question, and it’s one that looms over plenty of entrepreneurs in the OT world. Before you make the decision, it’s important to understand why you might (or might not) want to pursue a doctorate degree and which type would benefit your business most.

    In this listener request episode, I’m explaining the benefits of doctorate degrees for entrepreneurs in the OT space. I’m breaking down the differences between a PhD and an OTD, and I’m explaining how each can help you grow your business. Plus, I’m also sharing my personal reasons for pursuing a doctorate degree and my plans to implement what I’ve learned in my entrepreneurship journey. 

    Thanks to @bpesh on Instagram for suggesting the topic for this episode!

    We’ll discuss:


    Why an OT school’s main purpose shouldn’t be teaching you about business
    The difference between a PhD and an OTD, and which is more widely recognized
    How doctorate degrees can significantly improve your entrepreneurship journey
    Understanding the purpose of a doctorate degree as an OT
    Why some OTs will never need doctorate degrees to run successful businesses
    How doctorate programs can help you learn to think critically and analyze research

     

    Resources from this episode:

    Are you a pediatric therapist interested in taking your work with children out into nature? The ConTiGO Approach Online Course will open for registration soon: visit www.contigoapproach.com to join the waitlist.

    • 12 min
    Episode 70: Authentic Selling

    Episode 70: Authentic Selling

    Do you struggle selling your services? I hear time and time again from business owners that they feel slimy asking for money, that they feel a sense of guilt when they use traditional sales tactics. But the key to selling with confidence is to combine the best strategies while doing what feels authentic to you.

    In this episode, I'm sharing my thoughts about selling- why it’s so important to understand your offer and your audience and why so many people undervalue their own services. Plus: the mindset shift that has helped me sell from a place of authenticity.

    We’ll discuss:

     


    How to understand and believe in the value of your product or service
    Why most business owners start off undervaluing and underpricing their work
    How to market your offers while staying true to yourself
    How showing up as yourself online can help you attract the right audience
    Understanding your motives and your vision for your business
    How to address your customers’ most common objections and concerns

    Resources from this episode:

    Are you a pediatric therapist interested in taking your work with children out into nature? The ConTiGO Approach Online Course will open for registration soon: visit www.contigoapproach.com to join the waitlist.

    • 15 min

Customer Reviews

5.0 out of 5
52 Ratings

52 Ratings

PT4Peds ,

THE Best!!

This is exactly what I’ve been looking for! I’m just gobbling up all these episodes! Thank you Laura for being so transparent and for providing this information in a clear and concise way. Your energy is contagious and I’m excited to move ahead with all the ideas that have been swirling in my head for years. Thank you so much!

eml@marie ,

L.O.V.E it! Bring that CEO mindset in!

Every time I see a new episode I get excited! The information and resources Laura provide with her honest and supportive personality, helps building the entrepreneur inside each OT. Thanks for such amazing content!!

baby4228 ,

Wow. So inspiring, informative, and therapeutic in and of itself

I’ve been listening to every episode for the last couple of months and today I just finished Episode 24. Sobbing over here! Laura, you have such amazing insight and heart. This podcast has helped drive me to take little steps towards making my dream business a reality. Oftentimes we find ourselves overwhelmed jumping into entrepreneurship, but Laura really breaks things down into feasible steps and reminds you that you CAN do this! Thank you Laura for everything you contribute to the entrepreneurial world for OTs. You have been the little voice on my shoulder lately and I can’t thank you enough!

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