14 episodes

Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation.  Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.

Missing Half 50 Marketing

    • Business

Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation.  Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.

    Brett Kaufman on Leveraging the Complementary Forces of Sales & Marketing

    Brett Kaufman on Leveraging the Complementary Forces of Sales & Marketing

    Bill interviews Brett Kaufman, Director of Sales and Marketing at B-TEK Scales in Canton, Ohio. Bill and Brett engage in discussions of staying ahead of the curve in B2B marketing, finding the right tools for both top of the funnel exposure and bottom of the funnel resources, branding a manufacturer, and insourcing vs. outsourcing marketing employees. 

    B-TEK Scales, LLC was founded in 1995 by the third generation of the Brechbuhler family to supply Brechbuhler Scales and their offices. B-TEK now boasts a distribution network of over 100 independently owned companies.

    Connect with Brett on LinkedIn: https://www.linkedin.com/in/brett-kaufman-750a9232/ 
    Learn more about B-TEK: https://www.b-tek.com/ 
    Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
    Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/ 
    Learn more about 50 Marketing: https://50marketing.com/ 

    • 47 min
    All Things Geofencing with Jeff Swartz of Ethic Ads

    All Things Geofencing with Jeff Swartz of Ethic Ads

    Bill sits down with Jeff Swartz, fellow agency owner at Ethic Advertising Agency in Pittsburgh, PA to talk about his experience in finding his own agency niche, implementing geofencing into a hyper-local client approach, and founding Qujam as a self-serve geofencing software for business owners. 

    Is geofencing a good fit for your B2B business? Did the early promises of using geofencing for competitor conquesting and audience nurturing become reality? What kind of budgeting should you expect to invest? 

    Jeff Swartz founded Ethic Ads in 2014. The agency specializes in digital paid advertising and creative development. In 2022, Jeff launched Qujam, a do-it-yourself geofence advertising platform. 

    Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreymswartz/ 
    Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
    Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/ 
    Learn more about 50 Marketing: https://50marketing.com/ 

    • 1 hr 5 min
    Upgrading Communications with Marketing Automation and Digital Tools

    Upgrading Communications with Marketing Automation and Digital Tools

    Bill is joined by our HubSpot partner Charley Vlietstra to discuss all things marketing automation - how can a manufacturer best decide what combination of tools to use? How does marketing automation come alongside the manufacturing buyers' journey? What is the benefit of using nurture campaigns directed toward current customers?

    The first of our expert education series, Charley provides deep insight into using tools like HubSpot to keep communication avenues running smoothly. Learn how you can save time, save resources, track contacts, and segment your messaging to reach your audience throughout their buying journey. 

    Charley Vlietstra is a Senior Partner Development Manager at HubSpot. After spending nine years working in digital marketing, he shifted to business development and has been with HubSpot for two years. Charley has worked with many manufacturing customers over the years, similar to 50 Marketing - they're some of his favorites!

    Connect with Charley on LinkedIn: https://www.linkedin.com/in/charleyvlietstra/ 
    Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
    Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
    Learn more about 50 Marketing on our website: https://www.50marketing.com

    • 56 min
    Are Marketing Managers Being Set Up to Fail?

    Are Marketing Managers Being Set Up to Fail?

    Marketing managers in the B2B and manufacturing industry have a lot on their plate. The scope of work seems to be widening every year. Daily traffic with sales and executives, keeping up with company locations, and the variety of avenues that require strategy and maintenance are all competing for your attention. How do you balance it all? 

    Bill shares about his early days working as a marketing manager for the family company, and everything he learned along the way. Since the early 2000s, the marketing space has seen an explosion of new tools and channels, which come with an ever-increasing pace of activity. Is it possible to maintain a high level of competence and expertise in each step of a marketing plan? After taking a look at each of these challenges, one of the most important questions a marketing manager needs to answer is if they need to supplement an internal team with outsourcing - and where to begin. We want to provide insight, resources, and community to help marketing managers take on everything from strategy to execution. 

    Learn more about 50 Marketing: https://50marketing.com/ 
    Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
    Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/ 

    • 20 min
    Challenges and Strategies of Marketing Autogenous Vaccines with Holly Wilson

    Challenges and Strategies of Marketing Autogenous Vaccines with Holly Wilson

    In this episode of the Missing Half podcast, Bill interviews Holly Wilson from Cambridge Technologies about B2B marketing in the animal health industry. Bill and Holly discuss the teamwork and collaboration involved in the development and marketing of autogenous vaccines, and the challenges of marketing such a technical product. They emphasize the importance of understanding the target audience and creating content that is educational, transparent, and meets the needs of producers and veterinarians. They also touch on the benefits of working with an outsourced marketing team and the value of social media in B2B marketing. 

    After earning her degree in animal science with a minor in journalism, Holly Wilson began her career as the Marketing Manager at Newport Laboratories, which was also founded and staffed by many of the same people who founded Cambridge. Then, before Cambridge received their USDA license and could begin manufacturing vaccines, she worked as a freelancer to draft the new company's materials and press releases. In addition to being a Cambridge employee, she is also a customer, using their diagnostics and vaccines at her family's cattle feedlot.

    Cambridge Technologies is an independent owner-operated custom vaccine company working with veterinarians and livestock producers to provide solutions to animal health problems.

    Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
    Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
    Learn more about 50 Marketing on our website: https://www.50marketing.com

    • 1 hr 3 min
    John McDowell: Lessons Learned from 50 Marketing's CTO

    John McDowell: Lessons Learned from 50 Marketing's CTO

    50 Marketing's CTO and co-founder John McDowell sits down with Bill to talk about the company's early days and how his past experience in engineering and operations still contributes daily to his work. Learn more about the background that informs our strategy and execution for B2B businesses today. 

    "We prefer to work with manufacturers because we relate, we get it - we've lived it." 

    At 50 Marketing, John visualizes solutions to optimize processes and systems across the agency. He has over 20 years of experience in the operations of large manufacturers and B2B companies, including several mergers and acquisitions, expansive construction projects, and complex technological advancements. John keeps our teams moving forward with efficiency and an energetic pace. 

    Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
    Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
    Learn more about 50 Marketing on our website: https://www.50marketing.com

    • 46 min

Top Podcasts In Business

Prof G Markets
Vox Media Podcast Network
Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest
The Money Mondays
Dan Fleyshman