Missing Half 50 Marketing

Join Bill as he talks with Pete Huggins, President of ITEN Industries on the incredible journey of this family-owned business celebrating 100 years of innovation in manufacturing. Learn about ITEN's evolution, the significance of vertical integration, and how they are preparing for the future with advanced technology, shifting approaches to sales and marketing, and a commitment to quality. 

ITEN Industries is a manufacturer and fabricator of industrial high-pressure laminates, custom pultrusions, ballistics grades panels, glass polyesters, and other custom materials. Providing Components for Life's Challenges.

➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts. If you found value in this episode, rate the show on Apple and Spotify and share it with your network on LinkedIn. 

Learn more about ITEN Industries: https://www.itenindustries.com/ 
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com

Welcome back to the executive series! In this episode of Missing Half, Bill interviews industry veteran Dan Ellsworth, founder of TCQ Solutions. Dan shares his journey from growing up on the farm to strategic marketing leader and M&A consultant, offering valuable perspectives on what's missing in B2B and agricultural marketing today. Discover how genuine storytelling, mentorship, and innovative AI applications can revolutionize marketing in the agriculture industry.

Topics covered include:
• Dan's background and career journey
• The declining agriculture industry and the need for genuine mentorship to cultivate the next generation of ag professionals.
• Importance of not just utilizing tech but genuinely understanding and fitting into the client’s story.
• Anecdotes on the effectiveness of direct mail and countercultural marketing strategies.
• Tips for effective M&A strategy in the ag sector
• The necessity of consistent, comprehensive, and authentic branding in the ag and B2B sectors.
• Case study on the successful launch of the MOO'V product and the story behind its creation.
• Dan’s involvement with DataAg Inc. and the use of AI for facial recognition of animals and accessible veterinary-level advice.
• The value of being in the field and directly interacting with customers to generate impactful marketing ideas.

Whether you're a marketing professional, ag industry insider, or simply curious about the future of food and farming, this episode offers a wealth of practical insights. 

➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts. If you found value in this episode, please rate the show on Apple and Spotify and share it with your network on LinkedIn. 

Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-ellsworth-bb14b6a/
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com

Bill sits down with George Coudounaris, co-founder of The B2B Playbook. George shares his journey from being a corporate lawyer to becoming a B2B marketing expert, and delves into the intricacies of demand generation. Discover how to create and capture demand, the importance of understanding your ideal customer profile, and practical tips for implementing a successful demand generation strategy. This episode is a must-listen for marketing managers in the manufacturing and B2B sectors looking to elevate their demand gen game.

Learn more about The B2B Playbook: https://theb2bplaybook.com/ 
Connect with George on LinkedIn: https://www.linkedin.com/in/b2b-marketing-expert/ 
Follow The B2B Playbook on LinkedIn: https://www.linkedin.com/company/the-b2b-playbook/ 

Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com

➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts. If you found value in this episode, please rate the show on Apple and Spotify and share it with your network on LinkedIn. 

Show Notes
• George defines demand generation and distinguishes it from lead generation.
• Demand Creation vs. Demand Capture: Explanation of the two key parts of demand generation.
• Strategies for Marketing Managers: Practical advice on how to implement demand gen tactics.
• Five Stages of Awareness: A framework to map out customer journeys and create relevant content.
• Challenges in Demand Gen: The importance of patience and managing expectations.
• Role of Subject Matter Experts (SMEs): How SMEs can significantly impact demand generation efforts.
• Voice of Customer Research: Balancing feedback from current customers and market-wide insights.
• Practical Applications: Tips for promoting content to cold audiences and leveraging LinkedIn ads.

Join us in this episode of Missing Half as we explore the remarkable journey of Debbie Barbarita, founder of Bebe Blu Designs. Discover how Debbie transitioned from fundraising to owning a successful business, leveraging her creative skills and passion for art. This episode is packed with stories of navigating through retail, e-commerce, and wholesale markets, as well as the importance of quality product and brand consistency. Listen in for inspiration and practical advice in entrepreneurial marketing. 

➡ Don't forget to subscribe to be notified of future episodes!

Learn more about Bebe Blu Designs: https://www.bebebludesigns.com/ 
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com

Join Bill this week as he delves into the essential steps of preparing a strategic marketing evaluation for manufacturers and B2B companies. Bill provides actionable insights on goal setting, branding, buyer personas, situational analysis, lean canvases, and more to transform your marketing approach and achieve sustainable growth.

➡ Don't forget to subscribe to be notified of future episodes!

Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com

Join Bill and Rachel in our third expert series episode as they explore the complexities of CRM and data migration. Discover the pitfalls, best practices, and essential steps to ensure a seamless data transition and effective use of powerful marketing automation tools in manufacturing and B2B marketing.

Rachel Muradyan is a Senior Credentials Specialist at HubSpot. With a decade of experience in education, marketing, and technical support, Rachel provides expert support in continuous learning, managing expectations, and maximizing the use of your tools. 

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelmuradyan/ 
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ 
Learn more about 50 Marketing: https://50marketing.com/ 
Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/