125 episodes

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing.

Mister Beaco‪n‬ Stephen Statler

    • Technology
    • 4.0 • 4 Ratings

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing.

    Auto-ID with Invisible Barcodes

    Auto-ID with Invisible Barcodes

    What does it mean to ‘modernize your supply chain’?
    To Digimarc, it involves moving beyond the conventional barcode to an imperceptible data carrier, the Digimarc barcode, that can be repeated many times on packaging without spoiling the appearance. Digimarc is helping businesses across many industries solve for brand protection, sustainability, and traceability. Their digital identity can be applied to material and media of all kinds, including packaging, labels, audio, fabric, and more. We welcome Sprague Ackley, Principal R&D Engineer at Digimarc, back on the Mr. Beacon Podcast to learn about the technology behind the invisible barcode and how it works. Tune in to learn about the use cases that are driving leading retailers, brand owners, packaging suppliers, and even all of the currencies of the world to adopt the Digimarc Barcode.
     
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    • 48 min
    Understanding AIM

    Understanding AIM

    How is it ‘that virtually every person on the face of the earth has the ability to scan a barcode in their pocket’? 
    Success in IoT depends on understanding how the ecosystem operates. Auto-ID is a building block at the heart of IoT and AIM is the industry group that defines auto-ID standards. It does the things that companies on their own, even giants, can’t achieve.
     
    This week we have a peek inside AIM. For ‘nearly half a century, it has provided unbiased information, educational resources and standards to providers and users of these technologies’, Barcodes, QR Codes, RFID, and Bluetooth, to name a few. Sprague Ackley, Principal R&D Engineer at Digimarc, a contributor to AIM for much of his career, points out the many parts of our lives that auto-ID enhances: think of getting packages to your door just in the nick of time, making sure your COVID vaccine has been accurately tracked and traced, or the military receiving the materials they need under incredibly difficult conditions. Now that auto-ID is well established, AIM focuses on making it better, less expensive, more efficient, and deployed more broadly. Tune in to learn how you can leverage its resources, how it works, and its relationship to other groups like RAIN RFID, ISO, and GS1.
     
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    • 50 min
    Turning Products into Platforms using NFC

    Turning Products into Platforms using NFC

    The next time you buy a product, a purse or a pair of shoes, imagine the capabilities that could be unlocked if it were really a platform.


    The purse could digitally verify its own authenticity, your shoes could seamlessly share the story of their design and origins. ‘Product to Platform’ is the transformation Blue Bite have been enabling: A new way of engaging customers throughout the entire product lifecycle to protect the brand, tell its story, and enable new product commerce opportunities. 
    Blue Bite plays in many industries and has worked with many notable brands like L’Oréal, Bulgari, Adidas, Moët Hennessy, and Samsung. They have helped these brands digitize their products with connecting technologies like QR codes and NFC, which are managed by their ‘Experience Studio’ platform. Tune in this week as we chat with Mikhail Damiani, CEO of Blue Bite, to hear about which applications are driving each of these technologies and the new experiences that Blue Bite are bringing to market. 
     
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    • 45 min
    The Decision Makers Handbook to Data Science

    The Decision Makers Handbook to Data Science

    Why is it that decision makers should care about data science? The simplest answer could be that some of the biggest businesses are leaders in data science. Think of Netflix, Amazon, Google, Facebook. Their content is all curated by artificial intelligence. Tune in this week to hear a fascinating episode with Dr. Stylianos Kampakis about data science in our world today and to dive into his book “The Decision Makers Handbook to Data Science”. We double click on all the buzz words: artificial intelligence, machine learning, and deep learning - demystifying and providing context to these subjects that are important for leaders to understand. 
     
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    • 46 min
    The Internet of Expensive Things - IoT in Luxury Retail

    The Internet of Expensive Things - IoT in Luxury Retail

     You’ve heard about the Amazon Go Store and all the big box retailers implementing technology to transform the way we shop, but are we seeing the same advancements in the luxury sector? This week we talk to Inspify, a technology company that is ‘reinventing the art of retail in luxury boutiques’.
     
    Thorsten Walther, CEO of Inspify, sits down with us to talk about their product: a customer experience platform as a service. Currently, their focus is creating custom experiences for luxury brands in the boutique and online for jewelry and watches. Tune in this week to catch a glimpse of Inspify’s exceptional work turning the offline to online with the creation of virtual boutiques, equipped with the ultimate live chat feature with a sales representative. Coming full circle, we learn about how Inspify are using beacons on time pieces to engage with customers as a tool to enable social sharing and immerse them into product storytelling.
     
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    • 45 min
    The Contactless World Pre and Post COVID, Opportunities in the IoT Landscape

    The Contactless World Pre and Post COVID, Opportunities in the IoT Landscape

    Why would you want Near Field Communication, or more commonly known as NFC, technology in soccer balls, hand bags, and COVID testing kits?
    After this conversation with Avery Dennison’s Head of NFC business, Amir Khoshniyati, you’ll be asking ‘Why not?’.
     
    To name a few uses that Amir mentions, the unique ID that NFC provides can enable authenticity, consumer engagement and loyalty, and supply chain visibility. Avery Dennison, who recently acquired Smartrac, are a company whose products are used in almost every industry. These include ‘pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets.’ NFC technology falls under the RFID umbrella, of which they are the world’s largest provider. Tune in this week to learn about the use cases NFC are enabling today, uniquely in COVID times, and the upcoming opportunities in the IoT landscape.
     
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    • 45 min

Customer Reviews

4.0 out of 5
4 Ratings

4 Ratings

ZelX ,

Terrible audio

I've really tried with this podcast. It seems like it has good content but I really don't know because the audio is so consistently bad. It's the worst sounding podcast I've ever heard. The producer really needs to get a handle on how to do the audio properly before continuing because the content is getting lost.

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