Modern Comms

cofenster

Modern Comms is the podcast for internal and corporate communication professionals who want to lead with clarity, confidence, and real impact. In each episode, we sit down with forward-thinking leaders, strategists, and experts to explore the tools, trends, and mindsets shaping the future of workplace communication. Hosted by cofenster, the creators of AI Video Assistants built for comms professionals.

Episodes

  1. JAN 8

    Can Internal Comms Be Revenue-Critical? | Modern Comms Podcast w/ Preston Lewis

    Can internal comms really impact the bottom line? In this episode of the Modern Comms Podcast, Chris Brennan sits down with Preston Lewis, VP at Segal Benz, to explore how internal comms teams can position themselves as business-critical — not just a support function. We cover: What it really means to be “revenue-critical”Clear examples of comms driving measurable business outcomesHow to connect comms work to strategic goalsSmart ways to modernize roles, channels, and contentWhy personalization, storytelling, and video are rising fastThe mindset shift needed to move from output to impactPlus, Preston takes on the Comms Roleplay Q&A and answers real-world questions from a skeptical CEO’s point of view — like “What breaks if we cut your budget?” and “Why should we invest in comms when sales shows ROI faster?” This one’s packed with ideas, strategies, and plain-speaking advice for anyone trying to elevate their comms game in 2026.Learn more about cofenster and book a free interactive demo of our AI Video Agents today: www.cofenster.comKeywords internal communications, revenue critical, strategic communications, employee engagement, communication strategy, business priorities, measurement, storytelling, digital employee experience, AI in communications Summary In this conversation, Preston Lewis discusses the importance of positioning internal communications as a revenue-critical function within organizations. He emphasizes the need for strategic alignment between communication efforts and business goals, highlighting the role of measurement and storytelling in achieving this alignment. The discussion also covers the challenges of information overload and the necessity for personalization in communication strategies. Additionally, the conversation features a roleplay segment where Preston addresses common concerns from a skeptical CEO regarding the value of communications. Takeaways Internal communications should be viewed as a strategic partner in business. Aligning communication efforts with business goals is crucial for success. Measuring engagement and effectiveness is essential for internal comms. Storytelling should be targeted and relevant to the audience. Personalization in communications enhances engagement and effectiveness. Addressing information overload is a key challenge for communicators. AI can be leveraged to improve communication strategies and efficiency. Future roles in communications should focus on data analysis and storytelling. Communications is an enablement function that supports organizational success. Effective communication fosters better relationships within organizations. Sound bites "Engagement is about feeling heard." "Communications is an enablement function." "We must address information overload." Chapters 00:00 Introduction and Setting the Stage 12:50 Positioning Internal Communications as Revenue Critical 16:15 Understanding the Role of Internal Communications 24:00 Measuring Impact and Value in Communications 30:01 Modernizing Internal Communications Strategies 33:42 Leveraging Digital Channels for Communication 36:18 Innovative Content Formats in Internal Communications 39:06 AI and the Future of Communication 41:44 Building Trust in AI Adoption 45:24 Positioning Internal Comms as Revenue Critical 50:22 The Comms Roleplay Q&A 01:01:14 Future Trends in Internal Communications

    50 min

  2. 12/09/2025

    Your 2026 Planning Checklist – Content & Channels Edition w/ Jenni Field

    In this episode, Jenni Field discusses the evolving landscape of internal communication, focusing on the impact of AI, the importance of strategic planning, and the need for effective engagement and alignment within organizations. We discuss the PACEC framework, emphasizing the significance of understanding employee personas, and advocates for modernizing communication approaches to enhance trust and connection among teams. The conversation highlights the necessity of audits and the integration of technology to create a cohesive communication ecosystem.Chapters 00:00 Introduction and Overview 01:04 The Impact of AI on Content Creation 04:18 Strategic Planning for 2026 09:25 Understanding the PACEC Framework 14:37 Modernizing Internal Communication 19:31 Leveraging Technology for Effective Communication 24:03 Embracing AI in Communication 24:39 The Importance of In-Person Communication 26:11 Building Trust Through Effective Communication 27:16 Evolving Internal Communication Formats 30:37 The Need for Employee Personas 35:45 Planning for 2026: The Importance of Audits 38:18 OutroSubscribe today.

    39 min

  3. 11/19/2025

    Escaping the Internal Comms Content Trap w/ Jonas Bladt Hansen

    Escaping the Internal Comms Content Trap | Modern Comms Podcast with Jonas Bladt Hansen & cofenster CEO Tom Vollmer.In this in-person episode of the Modern Comms Podcast, we’re joined by Jonas Bladt Hansen – internal comms strategist, founder of OnMute and Next Level IC.We unpack one of the biggest challenges facing internal communicators today: the content trap and how producing more and more content without ever really moving the needle.Jonas shares:- Why engagement is often a meaningless metric- How internal comms can actually drive business outcomes (like sales)- The mindset shift needed to stay relevant in the age of AI If you’ve ever felt like you’re creating endless content that isn't connecting, this episode is for you.Less noise. More impact. This is internal comms, redefined.Subscribe for more episodes of the Modern Comms Podcast Learn more at https://www.cofenster.com Book a free interactive demo of cofenster's AI Video Assistants: https://www.cofenster.com/live-demo

    41 min

  4. 11/05/2025

    How Comms Leaders Can Navigate Major Change w/ Patty Rivas

    In this episode of Modern Comms, we sit down with Patty Rivas, Transformation & Communications Leader and Founder of Futurist Communications, to explore how comms professionals can lead their organisations through high-stakes change. From mergers and restructures to leadership transitions, Patty shares practical strategies to build trust, align leadership, and support employees during uncertain times. We also discuss the evolving role of managers, how to prep for the unpredictable, and why now is the time to revisit your employee personas. Plus, we unpack how AI and video are opening up new opportunities for faster, more impactful change communication. Modern Comms is brought to you by cofenster — creators of AI Video Assistants built specifically for comms professionals.Whether it’s scaling leadership visibility, preparing change announcements, or simplifying complex updates, our tools make it easy for any team to create high-impact, on-brand video.Learn more or book your free interactive demo at cofenster.com.

    53 min
  • 4 Episodes

About

Modern Comms is the podcast for internal and corporate communication professionals who want to lead with clarity, confidence, and real impact. In each episode, we sit down with forward-thinking leaders, strategists, and experts to explore the tools, trends, and mindsets shaping the future of workplace communication. Hosted by cofenster, the creators of AI Video Assistants built for comms professionals.

Information

  • Creator
    cofenster
  • Years Active
    2025 - 2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2025 cofenster
  • Show Website
    Modern Comms