Money Making Conversations Master Class

Rushion McDonald

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning! https://www.moneymakingconversations.com https://www.youtube.com/MoneyMakingConversations https://www.facebook.com/MoneyMakingConversations/ https://twitter.com/moneymakingconv https://www.instagram.com/moneymakingconversations/

  1. Career Change: She shares her traveling licensed massage therapist brand and the wellness benefits of her job.

    2H AGO

    Career Change: She shares her traveling licensed massage therapist brand and the wellness benefits of her job.

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jasmine Hood Founder of Better Bodies Massage in Atlanta (originally from Greenville, South Carolina), joined Rushion McDonald on Money Making Conversations Masterclass to share her journey from CNA to licensed massage therapist, the realities of being a traveling service provider, and the wellness benefits of massage therapy. She discusses body alignment, stress, trauma release, the differences between massage modalities, alternative treatments like cupping, entrepreneurship during COVID‑19, safety considerations for mobile therapists, corporate/wellness partnerships, and her long‑term goal of building a scalable massage brand supported by contractors. 🎯 Purpose of the Interview The interview aims to: Highlight how massage therapy supports physical and emotional wellness, including stress, posture, and pain relief. Educate listeners on the types of massages, proper stretching techniques, and how body tension accumulates. Explore entrepreneurship in the wellness space, including launching a business during COVID‑19. Discuss safety and professionalism in mobile massage therapy. Show how Jasmine is building a sustainable small business through networking, corporate events, and contractor partnerships. 🔑 Key Takeaways 1. Career Shift & Fearless Beginnings Jasmine switched from working as a CNA to moving to Atlanta alone with no support system—motivated by a desire for change and inspired by her mother’s independence. She emphasized overcoming fear and taking leaps even when circumstances are uncertain. 2. Massage Therapy Is Both Physical & Emotional Healing Massage releases tension, trauma, and stress stored in the body, especially in the neck, shoulders, and lower back. Many people carry pain from work, daily habits, or emotional strain—and massage helps restore balance. 3. The Three Most Popular Massage Types Jasmine explained the differences clearly: Swedish Massage — Gentle, relaxing, ideal for beginners and stress relief. Deep Tissue — Targets chronic pain and trigger points but may be intense for clients who are not accustomed to it. Sports Massage — Faster movements, stretching, and ideal for athletes. She stressed that deep tissue should not be rushed—the muscle needs warming before intense pressure. 4. Stretching Is Critical—Most People Do It Wrong Stretching should be held 30 seconds to 1 minute, not quick movements or rolling the neck. Consistent stretching prevents the “tight forward lean” posture many people develop. Lower‑body stretches (glutes, hamstrings, hips) dramatically improve back pain. 5. Travel Massage: Safety, Boundaries & Professionalism Jasmine screens new clients by phone before accepting appointments. She immediately declines inappropriate requests (e.g., sexualized services). She only sees first‑time clients during daylight and shares her location with trusted contacts. She maintains a clear, therapeutic-only brand despite public misconceptions. 6. Entrepreneurship Journey & Business Model She built her business during COVID‑19, initially offering lower prices, then raising them as her brand grew. Corporate wellness events and golf tournaments became a major revenue stream. She hires contractors to scale for events. Her long‑term goal is “mailbox money”—a business run by a team while she steps away from hands-on work. 7. Alternative Treatment: Cupping Therapy Cupping uses suction to pull stagnant blood, loosen muscle tissue, and improve circulation. Cups can remain stationary or be moved along the back to flush tension. 8. The Jasmine Experience Sessions are designed around clients’ comfort, in their own homes, with their preferred music and ambiance. Post‑massage, clients can immediately rest—no stress of getting dressed or driving home. 🗣️ Notable Quotes ✔ On taking risks “I just jumped up and moved. I didn’t know anyone… I just said I’m going to start over.” ✔ On stress in the body “We all carry trauma. When you’re stressed, it all ends up in your body.” ✔ On deep tissue massage “If it gets to be too much, let me know. Don’t be afraid to speak up.” ✔ On stretching “If you don’t use it, you’re going to lose it.” ✔ On business growth “Some days are easy and some days are like… alright, don’t know. But you keep going.” ✔ On long‑term goals “I don’t plan on being hands-on forever. The goal is to build my brand and have a team I can send out—like Amazon.” #SHMS #STRAW #BEST See omnystudio.com/listener for privacy information.

    28 min
  2. Mental Health: Her mental wellness practice helps people through coaching, writing, and speaking.

    2H AGO

    Mental Health: Her mental wellness practice helps people through coaching, writing, and speaking.

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yasmine Cheyenne. 📝 Summary of the Interview Yasmine Cheyenne, an Air Force veteran, mental wellness advocate, and author, joined Rushion McDonald to discuss her journey from a disadvantaged upbringing to becoming a published author and wellness coach. She shared insights from her books—The Sugar Jar and her latest, Wisdom of the Path—which focus on boundaries, healing, and self-empowerment. The conversation explored her military experience, personal transformation, and how she helps others confront fear and reclaim their lives. 🔑 Key Takeaways 1. Overcoming Fear and Taking Risks Fear of failure and disappointment keeps many people stuck. Yasmine encourages people to confront fear and take action anyway. Her own decision to join the Air Force was a leap of faith that changed her life. 2. Military Discipline and Life Lessons The Air Force taught her discipline, consistency, and resilience. She applies these lessons to her personal and professional life. Quote: “Do you want to bet on yourself? Be willing to believe in yourself.” 3. Writing as Empowerment Her first book, The Sugar Jar, focuses on boundaries and self-care. Her second book, Wisdom of the Path, is about using past experiences as wisdom, not shame. Writing helped her transform her life and inspire others from similar backgrounds. 4. Boundaries and Self-Prioritization Without boundaries, people become overwhelmed and resentful. Saying “no” and advocating for yourself is essential to mental wellness. Quote: “We have to get comfortable letting people be disappointed with us.” 5. Redefining “Selfish” Being selfish is often misunderstood. Prioritizing yourself is necessary for success and well-being. Quote: “Every successful person has had to be selfish at some point.” 6. Wisdom of the Path The book encourages readers to trust their instincts and take the next step. It’s not a checklist—it’s a collection of relatable stories and reflections. Quote: “Use those experiences that you’re judging yourself for as wisdom to help you move forward.” 7. Mental Wellness Practice Yasmine helps people through coaching, writing, and speaking. She emphasizes healing through storytelling and shared experiences. 8. Accessibility Her books are available in print, digital, and audio formats. She personally narrates the audiobook version of Wisdom of the Path. 💬 Notable Quotes “Even if things fail, you have what it takes to get yourself to where you want to be.” “Take the meat and leave the bone.” “You already know what the next step is. What would happen if you just took it?” “We’ve been an enemy toward ourselves for years and don’t even realize it.” #SHMS #STRAW #BEST See omnystudio.com/listener for privacy information.

    21 min
  3. Overcoming the Odds: Kidney cancer survivor leads by example, by taking care of people and they take care of the business. 

    2H AGO

    Overcoming the Odds: Kidney cancer survivor leads by example, by taking care of people and they take care of the business. 

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT\&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company. 🎯 Purpose of the Interview The interview’s goals were to: 1. Highlight Anthony Tuggle’s leadership journey From a corporate executive managing global teams to the CEO of Tag Us Worldwide. 2. Share actionable insights on corporate success and leadership development He explains the importance of foundation, consistency, emotional intelligence, and taking care of people. 3. Discuss the importance of DEI and equitable leadership Tuggle emphasizes why diverse backgrounds, and diverse thoughts build strong companies. 4. Reveal the personal health challenges that shaped his perspective His story serves as instruction, caution, and motivation. 5. Promote Tag Us Worldwide A transformation consultancy helping organizations elevate culture and leadership. 💡 Key Takeaways 1. Success Requires Hard Work, Foundation & Intentionality Success is not accidental.Tuggle stresses: Education (undergrad + MBA from Emory’s Goizueta Business School) Moving 12 times across the country for opportunities Consistency and showing up  “Stay ready so you don’t have to get ready” is one of his core principles. 2. Leadership = Taking Care of People Tuggle explains that high-performing organizations have one thing in common:Leaders take care of people, and people take care of the business.  He built a reputation for developing leaders who now lead in Fortune 50 companies. 3. Understanding the Rules of the Game Matters Whether you’re an entrepreneur or corporate professional, there are rules: Professionalism Performance Relationship building Consistency Respecting organizational culture  Many people fail because they enter the “game” without learning its rules. 4. DEI and Access Are Non-Negotiable for Strong Organizations Tuggle is a firm supporter of diversity, equity, inclusion, both in culture and thought.He says he would not be where he is today without people giving him a chance.  5. His Corporate Career Was Truly Global He managed large teams across: The Philippines Costa Rica Mexico This global lens influences his approach to transformation and scaling businesses. 6. His Health Journey Defines His Resilience Anthony Tuggle's story is extraordinary: • Kidney failure in his 20s Doctor told him he “should be dead.”Caused by untreated hypertension.  • 25-year kidney transplant survivor He received a deceased donor kidney and outlived the typical 10–15-year expectancy—twice. • Kidney transplant failed again after 25 years He returned to dialysis (hemodialysis → peritoneal dialysis).  • Kidney cancer diagnosis—found early While preparing for another transplant, doctors discovered kidney cancer caused by long-term immunosuppressant medications.He survived it: stage 1, noninvasive.  These challenges fuel his drive, urgency, and refusal to waste life. 7. Faith Was His Anchor Throughout When diagnosed with kidney failure, he got on his knees and prayed.He says God told him, “We're not done.”This became his mantra for survival and purpose. [ 8. Tag Us Worldwide: “Together Achieving Greatness” His company focuses on: Leadership transformation Cultural elevation Organizational outcomes Preparing leaders for the AI-powered future  Tag Us delivers impact through: Real-world corporate experience AI-enhanced strategy Emotional intelligence coaching Business transformation frameworks He blends AI + EQ, insisting companies should never rely on AI alone. 9. AI Won’t Replace Humans—But Humans Who Use AI Will Win Tuggle led an AI organization for four years, and his stance is clear: AI is here to stay The “secret sauce” is people Leaders must embrace change, not fear it Emotional intelligence will enhance AI outcomes 10. Legacy = Family + Leadership + Service He emphasizes shaping his daughter’s worldview and standards.She graduated with honors from USC’s Marshall Business School.  He believes leaders should create environments where people can win—and that is his mission. 🗣 Notable Quotes (with citations) On success “I didn’t just wake up and look like this—I put in the hard work.” [ On leadership “If you take care of your people, they take care of you.” On preparation “Stay ready—we don’t have to get ready.” [ On DEI “You need diversity of color but also diversity of thought.”  On fear “I faced many obstacles throughout my life… fear becomes motivation.” [ On AI “Good leaders embrace change. Great leaders inspire change.” [ On resilience “I am highly favored… I’ve beaten the odds twice.” [ On purpose “My passion is leadership; my purpose is changing lives.” [ #SHMS #STRAW #BEST See omnystudio.com/listener for privacy information.

    28 min
  4. Motivation: From project failures to the death of his father, he shows how adversity can reshape purpose and leadership.

    2D AGO

    Motivation: From project failures to the death of his father, he shows how adversity can reshape purpose and leadership.

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lavar Thomas. Motivational speaker, author, Peace Corps alumnus, leadership coach, and founder of Empower for Greatness. Lavar’s mission is to help people transform “from the inside out” so they can live with greater intention and purpose. The conversation explores Lavar’s upbringing in Brownsville, Brooklyn; his life-changing Peace Corps service in Rwanda; his understanding of faith, purpose, failure, and leadership; and how he built international development programs such as Leaders of the Free World, which exposes young Black men to global travel and leadership experiences. He discusses how stepping outside his comfort zone—from traveling abroad for the first time to navigating Rwanda after only knowing it through “Hotel Rwanda”—opened his worldview, deepened his empathy, and developed his leadership style. Lavar explains how a major project failure in the Peace Corps forced him to redefine success beyond titles, money, or recognition. This experience ultimately inspired his book, The Other Side of Letting Go. He also shares how he balances a federal government job with building his speaking and training company. The interview concludes with a powerful discussion on purpose, reinvention, leadership, and the role travel plays in expanding one’s mindset—especially for communities that are historically underrepresented in global spaces. PURPOSE OF THE INTERVIEW 1. To highlight Lavar’s transformative journey from Brooklyn to global leadership. Rushion showcases how Lavar’s experiences shaped his philosophy and mission. 2. To educate listeners about purpose‑driven living and leadership Lavar explains why purpose—not money—is the “real currency,” and how aligning with purpose drives impact. 3. To inspire people to step beyond their comfort zones The interview emphasizes how discomfort and uncertainty can spark growth. 4. To reveal the value of international exposure for Black men Through Leaders of the Free World, Lavar advocates for global experiences that shift identity and opportunity. 5. To discuss resilience, reinvention, and personal development From project failures to the death of his father, Lavar shows how adversity can reshape purpose and leadership. KEY TAKEAWAYS 1. Faith requires action Lavar describes faith as taking steps without knowing the outcome—“believing in the future before it becomes reality.” 2. Growth happens outside the comfort zone Comfort zones feel safe, but they also create limits; stepping beyond them leads to self‑awareness and transformation. 3. The Peace Corps experience was life‑changing Rwanda taught him service, humility, language, cultural understanding, and the power of community trust. 4. Failure can be an important redirection When his library project collapsed, Lavar learned to detach from ego and redefine success through impact, not image. 5. Purpose is the real currency Operating in purpose helps you add value, understand your worth, and ultimately generate income more meaningfully. 6. Leadership includes being willing to pivot He shifted from a failed library project to impactful malnutrition programs, partnering with USAID to train families. 7. Personal setbacks can sharpen identity and mission His father’s death led him to pause graduate school, attend therapy, and rebuild himself—learning leadership through vulnerability. 8. Global exposure changes lives Leaders of the Free World gives young Black men access to international travel, allowing them to reimagine their potential. NOTABLE QUOTES On faith “Faith is taking steps without even knowing the outcome… believing in the future I see in my mind before I see it in reality.” On stepping outside comfort zones “Every time I step beyond that line, I grew… I realized new possibilities for myself.” On failure “Failure is life redirecting you.” (Recalling Oprah’s teaching). On purpose “Purpose is the real currency.” On redefining success “I had to learn how to redefine success for myself—not in the glamor of a project, but the impact I was having.” On reinvention after loss “I had to step away and rebuild LaVar… focusing on my family taught me so much about leadership.” On travel and identity “Something shifts in them when they return. They see their lives differently and their community differently.” #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.

    28 min
  5. Brand Building: Cable Hall of Fame inductee, recognizing his leadership and impact in cable, sports media, and Black‑owned media institutions.

    MAR 31

    Brand Building: Cable Hall of Fame inductee, recognizing his leadership and impact in cable, sports media, and Black‑owned media institutions.

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Curtis Symonds. Interview Purpose The primary purpose of the interview is to: Highlight the growth and cultural significance of HBCU GO, the leading HBCU‑focused media and streaming platform under Allen Media Group. Celebrate Curtis Symonds’ induction into the Cable Hall of Fame, recognizing his 37+ years of leadership and impact in cable, sports media, and Black‑owned media institutions. Educate audiences on the value of HBCUs—not only academically and culturally, but as a powerful, educated, and economically influential audience. Reinforce storytelling, ownership, and representation as essential elements in preserving Black history and driving future opportunity. Key Takeaways 1. HBCU GO Was Built to Solve an Access and Representation Gap Curtis Symonds launched HBCU GO after recognizing that Black college sports and stories were severely underrepresented in mainstream media. Early rejection by cable distributors reinforced the need for ownership and persistence. Insight: HBCU GO exists not just as a network, but as a corrective platform for visibility, equity, and cultural preservation. 2. The Byron Allen Acquisition Enabled Scale Without Compromising Vision When Byron Allen acquired HBCU GO TV in 2021, the partnership was grounded in trust, quality, and shared belief in Black excellence. Allen Media Group provided infrastructure and capital while preserving Symonds’ creative and strategic leadership. Insight: Ownership combined with institutional backing allowed HBCU GO to compete at broadcast-quality levels equivalent to ESPN and major networks. 3. HBCU Audiences Are Educated, Influential, and Economically Valuable Symonds emphasized that HBCU graduates represent a disproportionate share of Black leadership across education, government, medicine, and STEM. Insight: HBCU audiences are not niche—they are central to America’s Black middle and professional class, making them highly attractive for brands, advertisers, and financial institutions. 4. HBCU GO Is a Cultural Platform, Not Just a Sports Network While live sports—including football classics, homecomings, and rivalries—are the anchor, HBCU GO is positioned as a broader cultural and educational storytelling platform. Insight: The long‑term vision is to tell untold HBCU stories, educate young people about their legacy, and shape cultural identity through digital‑first media. 5. Longevity, Relationships, and “Betting on Yourself” Define Success Symonds reflected on his career path—from ESPN to BET, from rejection to Hall of Fame—and emphasized resilience, timing, and relationship‑building as critical to long‑term success. Insight: Career impact is measured not by speed, but by sustained contribution and legacy. Notable Quotes “I wanted to show the world that two Black men can get together and do something successfully.”— Curtis Symonds on partnering with Byron Allen “When we put this thing on the air, it had to be quality. We couldn’t put up anything that looked scrappy.”— On competing at a national broadcast standard “HBCU GO has made a statement in the television and streaming business.”— On industry recognition and growth “You’re getting a highly educated audience. That middle‑class audience. That buying audience.”— On the value of HBCU viewers “Every HBCU has a story that people don’t know about—and those stories matter.”— On the importance of storytelling and history “I’m not mad at anybody. It took 30 years to get here. When my time came, I was ready.”— On Hall of Fame induction and career reflection Strategic Relevance (Why This Interview Matters) This conversation reinforces why Curtis Symonds—and platforms like HBCU GO—are uniquely positioned to: Build trust with Black audiences Deliver authentic cultural storytelling at scale Serve as credible partners for brands, media companies, and institutions seeking meaningful engagement with HBCU and African American communities #SHMS #BEST #STRAW See omnystudio.com/listener for privacy information.

    30 min
  6. Brand Building: Her Medase Cocktails journey is a masterclass example of entrepreneurship driven by vision, preparation, and authenticity.

    MAR 31

    Brand Building: Her Medase Cocktails journey is a masterclass example of entrepreneurship driven by vision, preparation, and authenticity.

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally.  Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAW See omnystudio.com/listener for privacy information.

    28 min
  7. Brand Building: Executive Producer states longevity comes from reinvention The Harlem Globetrotters predate the NBA and helped globalize basketball.

    MAR 24

    Brand Building: Executive Producer states longevity comes from reinvention The Harlem Globetrotters predate the NBA and helped globalize basketball.

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ri‑Karlo Handy. Interview Overview Guest: Ri‑Karlo HandyHost: Rushion McDonaldPodcast: Money Making Conversations MasterclassPrimary Focus: Handy’s role as showrunner/executive producer of Harlem Globetrotters: Secrets of the City His media career spanning 25+ years Representation, legacy, trust, and mentorship in the entertainment industry The mission and impact of the Handy Foundation Purpose of the Interview The interview serves multiple purposes: Promote Harlem Globetrotters: Secrets of the City on aspireTV+ by explaining what makes the series unique within the travel and lifestyle genre. Reposition the Harlem Globetrotters as a cultural, historical, and global brand beyond basketball—especially significant during their 100‑year legacy. Highlight pathways into the entertainment industry, particularly for Black creatives, through mentorship, trust-building, and skills-based training. Showcase Handy’s philosophy on leadership and opportunity, emphasizing responsibility, legacy, and access. Key Themes & Takeaways 1. Redefining the Travel Show Format Secrets of the City goes beyond sightseeing. The show explores how Black people live, connect, and thrive globally, especially through expat communities and diaspora culture. Episodes emphasize how to move through a city, not just visit it—using insider access, cultural context, and lived experience. Takeaway: Travel content is more powerful when rooted in identity, history, and authenticity. 2. Harlem Globetrotters as Cultural Ambassadors Handy frames the Globetrotters as “ambassadors of goodwill”, not just entertainers. They represent joy, diplomacy, and cultural exchange—appearing everywhere from the Vatican to the UN’s Food and Agriculture Organization. The show captures their off‑court personalities, maturity, and global influence. Takeaway: The Harlem Globetrotters are a living Black institution with worldwide reach, relevance, and responsibility. 3. Sustaining a 100‑Year Black Brand The Globetrotters predate the NBA and helped globalize basketball. After fading from TV prominence in the 1990s–2000s, a post‑pandemic strategy brought them back into media. Handy sees longevity itself as a lesson—few businesses, especially Black‑owned legacies, endure a century. Takeaway: Longevity comes from reinvention, relevance, and honoring history while adapting to the present. 4. Mastery, Discipline, and Authentic Skill Globetrotter performances are not “fake” or staged. Players must actually make the shots and execute at elite athletic levels. Handy compares their mindset to elite athletes like Steph Curry—hours of practice for moments of excellence. Takeaway: Entertainment still demands real mastery; excellence behind the scenes creates effortless magic on screen. 5. Trust as the Real Currency of Business Handy repeatedly emphasizes trust over talent as the foundation of his career. His progression—from editor to producer to network executive—came from delivering consistently on promises. Relationships, reliability, and integrity enabled him to control projects and earn leadership roles. Takeaway: Skills open doors, but trust keeps them open. 6. Mentorship and the Handy Foundation Handy formalized his long-standing mentorship work into the Handy Foundation (founded 2020). The foundation focuses on post‑production training, an area with limited Black representation. Started with 8 trainees; now has 400+ alumni working on major films and TV shows. The program is now a nationally recognized registered apprenticeship with the California Film Commission. Takeaway: Access—not just ambition—is the missing link for many aspiring creatives. Notable Quotes “Our business is less about skills and creativity and more about trust.” “A lot of times the first opportunity is the hardest one to get.” “They’re not pretending to make the basketball. You’ve actually got to make the shot.” “There aren’t a lot of Black folks in post‑production because they don’t get the opportunity to learn those skills.” “How many Black businesses can we say are 100 years old?” “They are ambassadors of goodwill. You’ve got to be a good person to be a Globetrotter.” #SHMS #BEST #STRAW See omnystudio.com/listener for privacy information.

    25 min
  8. Life Benefits: He explains how Social Security Disability Insurance (SSDI) and Supplemental Security Income (SSI) really works.

    MAR 13

    Life Benefits: He explains how Social Security Disability Insurance (SSDI) and Supplemental Security Income (SSI) really works.

    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Leonard S. Graham. Social Security disability advocate, Leonard S. Graham joined Rushion McDonald on Money Making Conversations Master Class to explain how Social Security Disability Insurance (SSDI) and Supplemental Security Income (SSI) really work, who qualifies, and how misconceptions prevent people—especially within the Black community—from receiving benefits they are legally entitled to. Graham has over 35 years of experience assisting clients nationwide with disability claims, appeals, and hearings. The conversation sheds light on the disability process, eligibility, the appeals system, the role of advocates vs. attorneys, and the importance of education, honesty, and persistence in navigating Social Security. 🎯 Purpose of the Interview The interview aims to: Educate listeners on Social Security disability benefits, including eligibility, filing, and appeals. Debunk common myths, such as the belief disability is only for seniors. Explain SSDI vs. SSI, work credits, resource limits, and Medicare connections. Highlight the importance of advocacy, especially for underserved communities unfamiliar with the system. Encourage individuals not to fear or stigmatize applying for disability, and to avoid misinformation from non‑professionals. 🔑 Key Takeaways 1. Disability Isn’t Just for Seniors Many mistakenly think Social Security disability is only for people over 65, but anyone with the required work credits can qualify, regardless of age—even individuals in their 20s or 30s. 2. Working Does NOT Automatically Disqualify You Applicants can work while applying as long as they do not exceed the monthly substantial gainful activity (SGA) threshold of $1,690 per month. 3. Every Claim Is Unique—Don’t Compare Your Case to Others Graham warns clients not to take advice from neighbors or relatives because each disability case depends on medical evidence, work history, age, and individual conditions. 4. SSDI Requires Work Credits; SSI Is Needs-Based SSDI: Requires 20 credits minimum, 40 credits for maximum benefit, earned through past work. Assets do not affect eligibility. SSI: For people with low resources ($2,000 single / $3,000 married). Primary home/car do not count as resources. 5. Medicare Comes After Approval Medicare eligibility begins 24 months after being awarded SSDI benefits. 6. Appeals Are Normal—Most Initial Claims Are Denied 95% of initial applications are denied, and the real opportunity often comes during a hearing before an administrative law judge. Persistence is essential. 7. Honesty Prevents Fraud & Overpayments Applicants should always disclose their financial situation truthfully to avoid fraud investigations and repayment demands. 8. Disability Benefits Can Provide Back Pay Approved claimants often receive a Notice of Award detailing monthly benefits and any back pay owed. Representatives are only paid from back pay—not monthly benefits. 9. Stigma & Fear Prevent People from Applying Graham emphasizes that pride, fear, and misinformation often stop people—especially in the Black community—from seeking help, even when disability support could save them financially. 🗣️ Notable Quotes ✔ On Who Needs Disability “What if you get in a car accident… or have an illness and you can’t work? Those are reasons to file for disability.” ✔ On Misinformation “Don’t talk to your neighbor or relatives about your claim… Each claim is its own individual claim.” ✔ On Work Limits “You can still work and have an active claim as long as you don’t gross over $1,690 a month.” ✔ On Stigma “Some people feel applying for benefits makes them look a certain way. But the system is there to help you when you are unable to work.” ✔ On Honesty “Just tell the truth. If they catch you on the fraud side, you’ll have to pay the money back.” ✔ On Perseverance “Getting a denial is nothing out of the norm… The key is to continue with the claim.” #SHMS #STRAW #BEST See omnystudio.com/listener for privacy information.

    24 min
4.5
out of 5
34 Ratings

About

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning! https://www.moneymakingconversations.com https://www.youtube.com/MoneyMakingConversations https://www.facebook.com/MoneyMakingConversations/ https://twitter.com/moneymakingconv https://www.instagram.com/moneymakingconversations/

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