MRX Lab

FlexMR
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The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.

  1. JAN 14

    #72 - The Future of Customer Salience

    In a world where habits within an organisation are often built on financialisaton, it can be hard to overcome existing culture and consistently humanise the customer in the minds of key decision-makers. In our latest episode, Chris Martin, FlexMR's Chief Marketing Officer, joins Paul to discuss how Customer Salience can be used to flip the script and ensure decision-makers are always thinking about customers. Over the course of 25 minutes, the pair discuss how decisions are currently being made within organisations, the impact of cultural habits, how researchers can drive change and much more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Chris Martin, Chief Marketing Officer at FlexMR For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    26 min

  2. 12/10/2025

    #71 - From Numbers to Narratives: What it Means to Make Data Land

    Research isn't just about gathering data. It's about helping people make better decisions. That's what Head of Client and Adviser Insights at M&G, Olubunmi Stüber, challenges us to do in this episode of the MRX Lab. Recorded the day after the 2025 Customer Salience Summit, she joins Paul Hudson in reflecting on what it means to put customers at the heart of decisions. Over the course of 40 minutes, the pair discuss the strategic use of qual and quant, how insight communities bring connection and camaraderie to research, the importance of crafting stories that are written for a particular audience, and much more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Olubunmi Stüber, Head of Client and Adviser Insights at M&G For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    30 min

  3. 11/12/2025

    #70 - How to Build an Audience Centric Brand

    When Lord Reith founded the BBC in the radio age, it embodied an ethos of public service. That spirit remains at its core to this day. And, as Brand Director Jane Callingham explains, creates a uniquely challenging dynamic for the institutions researchers. Rather than define a narrow target market, the BBC charter demands that it serve the public - which means it must deliver value to all. Understanding audiences, not as a homogenous whole, but as a diverse set of segments is crucial not to narrow targeting - but to evaluate how each and all are served. Discover how the BBC Brand team approach this monumental task, and have build an audience-centric brand in this episode of the MRX Lab. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Jane Callingham, Brand Director @ BBC For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    26 min

  4. 10/15/2025

    #69 - Addressing the Bad Habits of Market Research

    In an analysis of recent market research conference agendas, Nick Rich found that only 6% of sessions focus on impact and a fraction of that reaching the C-Suite. That stands in stark contrast to recommendations from the recent Client Sight report. Nick puts forward the case that, as a sector, our focus is in the wrong place - and more attention needs to be given to the relationship between insight and growth. This conversation challenges researchers to re-think the role of research, the language that's used to describe it and the procedural aspects of the insight function that often detract from creative solutions. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Nick Rich, Partner @ Growth Constructors For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    26 min

  5. 09/16/2025

    #68 - Embedding Customer Voices in Strategic Decisions

    In this episode of the MRX Lab podcast, Claire Rainey, Head of Insights at Virgin Media O2, shares how customer insight teams can move beyond data collection to become powerful agents of influence. Drawing on experiences from brand tracking to campaign design, Claire illustrates the importance of keeping the “customer on your shoulder” in every decision, even when insight professionals aren’t in the room. She explains how her team balances process with influence, builds a culture of customer centricity, and develops the communication skills needed to resonate with diverse stakeholders. From surprising findings about channel preferences to shaping sensitive national campaigns, Claire highlights the long-term impact of rigorous, well-communicated insights. This conversation challenges researchers to embrace resilience, focus on influence, and take pride in their role as catalysts of organisational change. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Claire Rainey, Head of Insight @ VMO2 For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    29 min

  6. 08/20/2025

    #67 - Applying Behavioural Science to Market Research

    What drives behaviour, and how can understanding it make research more impactful? How do we bridge the gap between what people say and what they actually do? And what practical steps can researchers take to embed behavioural insights into the heart of market research practice? Those are the questions we put to Chris Harvey, CEO of Activate Research. With a background at the intersection of behavioural science and applied research, Chris shares how small shifts in framing, context, and design can lead to powerful improvements in data quality and decision-making. Tune into this thought-provoking episode to discover why behavioural science is more than a theoretical toolkit, it’s a lens for re-imagining how market research uncovers truth and drives change. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Chris Harvey, CEO of Activate Research For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    20 min

  7. 07/23/2025

    #66 - The Value of Market Research Intelligence and Data Quality

    What helps market research cut through the noise to reach the ears of those who truly need to hear it? How do you build the case for the value of research? And how do you transform conversations about data quality into the language of decision makers? Those are the big questions we sit down with MRS CEO Jane Frost to discuss. Drawing on a wide range of inspirations, including her role as a Trustee of The Lowery, Jane encourages researchers to utilise the skills that they have - including a robust knowledge of fundamentals - to showcase the value of research. Tune into this fascinating episode to hear how cleverness can become a weapon, and data a new north star. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Jane Frost CBE, CEO of the Market Research Society For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    28 min

  8. 06/19/2025

    #65 - Customer Closeness, Research Delivery & Insight Leadership

    When asked about the insight that surprised her most throughout her career, today's guest didn't answer with an unexpected fact about consumers - but instead an observation about how stakeholder response to insight is influenced significantly by its delivery. That's the jumping off point for a wide-ranging discussion with Rosemary Hadden, Head of Customer and Market Insight at City & Guilds. In this episode, new MRX Lab host Paul Hudson explores what it takes to become an insight leader with Rose - including the importance of building a strong team, having a strategic outlook, and speaking the language of stakeholders. That's how we achieve cut through and get customer focus to permeate decision making. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Rosemary Hadden, Customer and Market Insight Manager at City & Guilds For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

    27 min
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About

The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.

Information

  • Creator
    FlexMR
  • Years Active
    2020 - 2026
  • Episodes
    72
  • Rating
    Clean
  • Copyright
    © FlexMR
  • Show Website
    MRX Lab