MSP Heroes Podcast by Growth Generators

Growth Generators

Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.

  1. 1D AGO

    How My MSP Got 2 Leads in 30 Days (And Why Yours Can Too)

    Most MSPs never get a single lead from their website, and I was almost one of them. In this video, I break down exactly how I'm fixing my MSP's lead generation problem and how you can copy the same playbook for your own business. My MSP, Secure Wealth IT, pulled 2 real leads in 30 days off only 257 visitors, which isn't bad, but I know we can do way more. The real issue came down to something simple: our website gave people almost no way to raise their hand and say "I'm interested." So I went back to the drawing board, figured out who our dream customer is, mapped out their biggest pain points, and built 9 lead magnets designed to solve those exact problems. In this walkthrough, I pull back the curtain on my real website, real analytics, and the exact rollout I'm working on right now. You'll see how to build lead magnets your dream clients actually want, how to design a landing page that turns traffic into leads, how to use AI and Canva to create great resources without a big budget, why having only one resource on your site isn't enough, how A/B testing helps you find what really converts, and how to nurture those new leads with email automation for months or even years down the road. If you run an MSP and you're tired of relying on handshakes, BNI meetings, and business cards for growth, this video is for you.

    20 min

  2. 1D AGO

    How I'm Getting MSP Leads From Scratch (Full Strategy Reveal)

    Wondering how to get more leads for your MSP? In this video, I'm breaking down exactly what my marketing plan looks like for the brand new MSP I'm building from scratch. No fancy network, no inside knowledge, just a real strategy you can copy. I'll walk you through why content (both YouTube and blog posts) is the foundation of everything I'm doing, how I picked my niche of registered independent advisors here in Charlotte, and the simple office upgrade I made for only $150 that will help me look professional on camera. I also share why most MSPs stink at marketing and why that's actually GREAT news for you. Here's what we cover: Why content is king for MSP growth How to find your dream customer and their pain points Why you should pick a niche (and how to do it) My affordable content studio setup Why YouTube videos beat AI written blogs How to spy on your MSP competitors the right way Why you should join industry associations The real reason your tech stack doesn't matter yet If you're starting an MSP or trying to grow one, this is the honest playbook nobody else is sharing. The bar is so low in our space, and I'll prove it to you.

    22 min

  3. 1D AGO

    The Linked In Trick That Prints MSP Clients

    Most MSPs are on LinkedIn every single day. They post. They connect. They send messages. And they get nothing back. No replies, no meetings, no clients. If that sounds like you, this video fixes it. I break down the 5 biggest LinkedIn mistakes I see MSPs make and exactly how to fix each one. You will learn why trying to target everyone is killing your results, how to turn your profile from a boring resume into a real sales page, the simple 4 step DM process that actually gets replies, what kind of content to post so the right people pay attention, and why most MSPs quit way too early right before things start working. I also share how one of our members is crushing it by going after a niche nobody else wants to touch. These are the same moves I use to close deals for my own MSP and the same ones our MSP Heroes members use every week to book meetings and land clients. Want the full LinkedIn playbook? We go way deeper inside MSP Heroes with live trainings on everything I will never post publicly.

    19 min

  4. 1D AGO

    She Manages MSPs Across Two Continents (Here's What She Sees)

    What does MSP growth look like across three continents? In this episode Harrison sits down with Margarita Sertaridi, Partner Account Executive at Lansweeper covering Eastern Europe and South EMEA. Margarita helps MSPs win larger deals, build stronger partnerships, and find new revenue streams across some of the most competitive markets in the world. She brings a ground level view of how MSPs operate globally and what separates the ones that scale from the ones that stall. In this conversation they dig into why the best MSPs keep a tight tech stack instead of chasing every new tool, how buying behavior shifts from region to region, and why total network visibility is the foundation your managed services business needs before anything else. You will also hear the real difference between growth and scalability, two things most MSP owners treat the same but that actually require completely different moves. They also get into the rise of IoT, shadow AI, and what NIS2 and DORA mean for MSPs who want to get ahead of the next wave of compliance demand. Margarita shares real numbers from her partners and breaks down the simple strategy that has MSPs growing 30% year over year. If you are an MSP owner who wants to understand your clients better, tighten your service stack, and find your next growth lever this one is worth your full attention. Links mentioned in this video are below. Connect with Margarita on LinkedIn or through the Lansweeper website. Use Our Free Calculator: https://success.growth-generators.com... Check Out Lansweeper: https://content.lansweeper.com/Growth...

    30 min

  5. 1D AGO

    Why Your MSP Website Gets Zero Leads ( How We Wrote Ours)

    Most MSP websites do not generate leads. Not because the design is bad, but because the content is written for the wrong person. In this video, I break down exactly how we wrote the content for Secure Wealth IT, how we got leads fast including an 80 seat deal for a brand new MSP in our membership, and how we are already ranking on Google as a newer MSP. I cover how to build your buyer persona, how to find your target customer pain points, what pages every MSP website needs, and how to use AI the right way to write content that actually converts. Whether you are a niche MSP or a local generalist, this process works and it is the same process we use ourselves. My name is Harrison Baron from Growth Generators. We help MSP owners generate leads so there is never a question about where the next deal is coming from. If you are ready to stop guessing and start growing, visit growthgenerators.com and check out the MSP Heroes membership.

    27 min

  6. 1D AGO

    How to Price Your MSP Services the Right Way ( Price With Confidence )

    If you are guessing what to charge for your managed services, you are either leaving money on the table or losing deals. In this video, I break down exactly how to price your MSP services the right way using real numbers instead of copying what your competitors charge. I start with the foundation, which is knowing your actual costs. Your RMM, antivirus, email security, backup, Microsoft 365 licensing, and every other tool in your stack all add up to a floor number. If you charge at or below that number, you lose money. Then I walk through overhead costs like rent, insurance, admin, and onboarding time that also need to be factored in before you even think about profit. From there, I cover margins and why you should be aiming for around 50 percent gross margin on managed services. I also break down the different pricing models including per user, per device, and flat fee, and explain why per user pricing is the best fit for most MSPs under two million dollars in revenue. I show you how to build out good, better, and best pricing tiers so your clients can pick the package that fits them while your middle tier does the heavy lifting for your business. I also walk through how and when to raise your prices, why you should never discount to win deals, and the common mistakes I see MSPs make after thousands of conversations. If you want to plug in your own numbers and see exactly what you should charge, I built a free MSP pricing calculator you can grab from the link below. A premium version with onboarding cost calculations, dark mode, and deeper margin breakdowns is available inside MSP Heroes at growth-generators.com. Use Our Free Calculator: https://success.growth-generators.com...

    30 min

  7. APR 10

    Should You Sell Your MSP to Private Equity The Truth Nobody Tells You

    In this episode of the MSP Heroes Podcast, Harrison Baron sits down in person with Greg Bilazarian from NextGen Growth Partners, a private equity firm that buys and grows lower middle market IT and managed service businesses. They get into the real stuff around selling your MSP, including what buyers actually look for, how EBITDA multiples work, what key man risk does to your valuation, and why taking the biggest check is not always the right move. Harrison also opens up about his journey from volunteer firefighter and Eagle Scout to MSP founder, published author, and YouTube educator, and why he believes the relationships you build with clients matter more than the exit number. If you are building an MSP right now and wondering if or when you should sell, this conversation will give you the most honest and practical breakdown you have heard yet. If you want to connect with Greg or learn more about what NextGen Growth Partners is looking for, reach out directly. And if you are ready to grow your own MSP, head over to growthgenerators.com to see how MSP Heroes can help you get there.

    1h 27m

  8. APR 10

    It Took 6 Weeks to Get Google My Business Approved ( I HATE IT )

    Google My Business says verification takes 5 days. Mine took 6 weeks. In this video I walk you through the entire process of getting Google My Business approved for my MSP, Secure Wealth IT, and show you exactly what I did so you can avoid the headaches I went through. I cover the signage you need inside your office and outside on the building, the video verification process through their web portal, tips on what Google is actually looking for in that footage, and the small details that will get you approved or rejected. I also share the mistakes I made and what I would have done differently if I could start over. If you are building an MSP and want to get found locally, this is one of the first things you need to set up. Do not wait until you need it because the process takes way longer than you think. Want to learn more about marketing your MSP and generating leads? Head over to https://growth-generators.com and grab a copy of The MSP Growth Playbook.

    14 min
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Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.

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