Mumbrellacast

Mumbrella

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

  1. 2d ago

    Recruitment scams, boy bands, and radio fans

    Welcome to this week's Mumbrellacast, now sent to you from a dodgy Gmail address. This week's hot topic is scam job recruiters, who are reaching out to members of the marketing and media world with employment opportunities too good to be true. The scammers do this through AI-assisted emails that scrape your biographical details and work history and pepper these throughout a personally addressed introduction letter. Or maybe they'll get you via a plethora of fake job ads posted on Linkedin and Meta, designed to trick and trap vulnerable job seekers who might not give every potential employment lead the scrutiny they perhaps would otherwise. If you work in this industry, you've probably been approached. We discuss the nefarious practice, and what the end game might be. But before that, we look at the radio ratings which dropped mere hours before recording. Tapt Radio (formerly Nine's suite of talkback stations) saw its two biggest players, Sydney's 2GB and Melbourne 3AW, lose listeners across most timeslots. That's nothing compared to ABC Radio National breakfast, which reached its second-lowest average audience on record. Was there any good news in radioland? Well, the amount of loyal Kiis listeners that Kyle Sandilands Live has managed to pull away might be slowing to a stop. Certainly KSL doesn't have the marketing budget Sandilands is used to, especially if this is a sign of the scale of the operation. Later in the show we hear from Four Pillars cofounder Matt Jones, who will be creative director of next year's Mumbrella 360 extravaganza. He explains why he took on the role after Tim floated it by him, and Tim in turn explains why he was convinced Matt was up for the task. And to round out the show, we discuss the new campaigns from KFC, Vodafone, and One Nation. They are hyperlinked in the name of each, in case you want to play along at home. Who said podcasts weren't interactive? Happy trails! Get the latest episodes here.  Podcast edit by Abe’s Audio.

  2. Sep 24

    Nine minus two, Meta's muse, and Dan Ilic gets up

    Welcome to the Mumbrellacast, the only podcast to win the Pulitzer, the Nobel Peace Prize, and a bronze Logie. This week, Nine has lost two of its biggest decision-makers in the space of 12-or-so hours. On Thursday morning, Nine's TV boss Amanda Laing, who headed up Nine's recently integrated television, streaming television, and streaming subscription television division (TV boss, in other words) was made redundant, with CEO Matt Stanton choosing not to fill the role and instead moonlight as the division's kinda-maybe-boss-for-now-yeah?, helping out and maintaining "business as usual" at Nine, to quote his official statement on the matter. This news dropped the morning after AFR's editor-in-chief James Chessell quit to join his former charge Joe Aston's Rampart publication, seemingly without invoking a non-compete, a notice period, or the ghost of Graham Kennedy. What's going on at Nine? We ask and attempt to answer this question. Also, we hear from comedian and rabble-rouser Dan Illic, who was this week appointed CEO of activist group Get Up. If the name of that organisation sounds a faint bell in the recesses of your memory, it may be because they were recently responsible for a fun stunt, where they unfurled a banner (via remote control) behind Pauline Hanson that said “I opposed a pay rise for workers”. With Illic at the helm, can we expect more shenanigans from the Get Up organisation? During a keynote at the Meta Connect conference hosted in San Francisco (just hours before the podcast recording, 'cos we keep things fresh) Mark Zuckerberg unveiled the Meta Muse Charm, a new gadget that looks like a Tamagotchi but stings like an AI agent. It's basically a way to use Meta's smart-glasses without having to wear what have widely been dubbed "pervert glasses" (or other, more offensive variations on the theme). We also attended the Media Federation of Australia's conference in Sydney -- also a few hours before the podcast record -- which saw industry leaders warn media agencies that they will need to think carefully about which AI tools they use, as the technology increasingly becomes out of financial reach. There is also the problem of agencies pitching with unrealistic budgets in order to win clients. As Aimee Buchanan, CEO of WPP Media ANZ, warned: "I think when we undercut each other, we're eroding not only our own individual contribution, but we're eroding the industry, and there's way too much of that happening.” Happy listening! Get the latest episodes here. Podcast edit by Abe’s Audio. For more about how News Australia is thinking about the future of mobile news in Australia, ⁠click here⁠.

  3. Sep 18

    The big copyright fight, AI in Abe's backyard and upfronts galore

    Welcome to this week's Mumbrellacast, recorded one syllable at a time and then painstakingly stitched together. Australian publishers and creators may have to actively block AI companies from scraping, stealing, and modifying their content, under two rather ill-conceived government proposals regarding AI and copyright. Do we really value data centres over copyright protection? With these ideas currently up for debate, we will find out public and political sentiment around this soon enough. The Albanese government is also mulling up selling off some of the broadcast spectrum currently used in free-to-air TV, with an eye on raising billions from the telcos, who'd quite like some of those airwaves for their future 6G mobile networks. Karl Stefanovic is planning to buy out his podcast business partner Keshnee Kemp, after close to six weeks of radio silence. A third-party has been appointed by the court to evaluate how much Kemp's 45% is worth. The problem is, how does one put a dollar figure on a company that is more about potential than actual results? We speculate wildly. And finally, we went to four upfronts in three days, and discuss the various pros and cons of Nine, Youtube, Amazon, and Snap's presentations to the market. Enjoy! Get the latest episodes here. Podcast edit by Abe’s Audio. And for more about how News Australia is thinking about the future of mobile news in Australia, click here.

About

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

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