Mumbrellacast

Mumbrella
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

  1. 8H AGO

    Is the Australian Podcast Ranker still fit for purpose?

    Apple has shaken the world of podcasting again this week (let's not forget the "pod" part of the word comes from the iPod) with the announcement that it is adding videos to its podcasting platform, with an option for listeners to toggle between video and audio-only. Youtube is the top platform for podcasts in the world, and Spotify has been focusing on video-led podcasts of late. Yet, CRA's Podcast Ranker -- the"only official measurement system" for podcasts -- doesn't count video plays in its count, meaning it's leaving a lot of the audience out of the equation. Eleanor Dickinson wrote about this topic, speaking to Karl Stefanovic's podcast producer Keshnee Kemp and Spotify ANZ head of podcast Prithi Dey. We discuss the topic further on the show. Also discussed is Joe Aston's investigative commentary publication Rampart which, he disclosed to Tim, is making “multiples” of $500,000 in revenue after its first year, and was profitable by month two. It's an example of a thriving media company in a market that has seen so many others fail of late. (You can listen to that full interview here.) Is it good business sense for a business publication to sue its own subscribers? That's what Todd Scott, the owner and publisher of New Zealand premium finance masthead NBR is doing, taking some of its biggest customers to court if they don't ensure their employees all have their own logins. Scott reckons he's make “hundreds of thousands of dollars” from publicly shaming these companies -- so it appears to be good business sense, indeed. And finally, Tim chats to newly minted Ooh Media CEO James Taylor about whether his out-of-home business is being undervalued by the market.

    32 min

  2. 2D AGO

    The Unmakers: Joe Aston on Rampart's first year

    Former Australian Financial Review columnist Joe Aston sat down with Mumbrella's Tim Burrowes for an Unmakers Edition of the Mumbrellacast. The pair covered a lot of ground, including a probing discussion on the economics of Aston's operation, his interview guest list, the character of former Qantas CEO Alan Joyce, and his plans to expand beyond "the Joe Aston Show".

    26 min

  3. FEB 12

    ACMA cops it in Canberra and inside WPP’s restructure

    12 February 2026 In this week's Mumbrellacast, our hosts discuss the spray ACMA chair Nerida O'Loughlin copped from Sarah Hanson-Young over the media watchdog's lack of regulation regarding the Kyle and Jackie O show's continued infringes; the merging of WPP's creative agencies; NZ retailer The Warehouse's eight-week advertising blackout; and Hal's conversation with The Guardian Australia's Liz Wynn on the publication's move to require its most dedicated users to log-in to the site to access its news. Join Hal Crawford, Nathan Jolly, Eleanor Dickinson, Tim Burrowes and Abe Udy for a look at everything under Australia's media and marketing umbrella.

    39 min

  4. FEB 4

    New year, new creative — and no more AI slop, please

    4 February 2026 Thanks to Earmax Media for sponsoring this episode. Click the link HERE to see podcast advertising campaigns that really work, or email hello@earmaxmedia.com directly. Be sure to check out Tim's chat with the team at Earmax — Andy Maxwell and Ralph van Dijk — HERE. In today's Mumbrellacast, our team reviews new advertising work for Coopers, Mirvac, Westpac, Bupa and Colorbond; discusses a spate of closures in Australian print media; and Eleanor interviews ex-Clemenger BBDO talent, Vinne Schifferstein, who co-opened a new AI agency, MC&V. Join Hal Crawford, Eleanor Dickinson, Tim Burrowes and Abe Udy for a look at everything under Australia's media and marketing umbrella.

    32 min

  5. JAN 30

    Nine tunes out of radio and into out-of-home

    30 January 2026 We are interrupting our normal schedule to bring you an emergency Mumbrellacast, after both Nine and Nova delivered major news to end the working week. Join Nathan Jolly, Tim Burrowes, Hal Crawford and Abe Udy for a look at everything under Australia's media and marketing umbrella.

    33 min

  6. JAN 28

    Live from Compass Perth 2025

    28 January 2026 For this week’s Mumbrellacast, we have a live recording from the Perth edition of the Compass roadshow, where we heard from the cream of the Western Australian media and marketing community. At The Globe, Tim Burrowes moderated a panel where Block Branding co-founder and creative strategy director Mark Braddock; Social Meteor managing director Luke Whelan; chief marketing and growth officer at HIF Australia Kristina Green; and marketing consultant Alice Manners discussed ChatGPT's impact on the world, whether bravery still exists in marketing, and the reliance on gambling advertising dollars in the media.

    38 min

  7. JAN 21

    Live from Compass Adelaide 2025

    21 January 2026 In this week's Mumbrellacast, we head to Adelaide for the Compass event, where four of the city's leading lights in the marketing and media world talk about recent changes in government policy, the struggles of running an agency, and how Adelaide is a bellwether for the rest of the industry. From the surrounds of the wonderfully named Elephant British Pub, Tim Burrowes moderates an all-star panel that features Sean O’Brien, managing director at Nine Adelaide, Katheryn Korczak, co-owner of Nation Creative, Michael Healy, CMO of the Royal Automobile Association, and Adele Gibb, managing director at Carat.

    47 min

  8. JAN 14

    Live from Compass Melbourne 2025

    This week’s Mumbrellacast is a live recording from our Compass Melbourne event, where a panel of media and marketing insiders discuss the challenges of the year ahead. The panel — Thinkerbell's chief executive officer, Margie Reid; Southern Cross Austereo's head of marketing, Naomi Gorringe; Atomic 212's chief strategy officer, Asier Carazo; and Mondelez International's vice president, marketing ANZ, Ben Wicks — talk about the opportunities and challenges around the encroachment of AI, how to capitalise on a viral moment, the gaps in diversity hiring, and the perils of attracting younger generations to an unsteady industry.

    45 min
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About

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Information

  • Creator
    Mumbrella
  • Years Active
    2009 - 2026
  • Episodes
    401
  • Rating
    Clean
  • Copyright
    © Licensed under Creative Commons: By Attribution 3.0 License
  • Show Website
    Mumbrellacast

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