Mediaworks Digital Masterclass

Mediaworks
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  • MARKETING
  • CADA SEMANA

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

  1. 7 NOV

    MW193: How Agentic AI & Embedded Payments Can Drive Growth

    Join Kevin Telford (Mediaworks) and Ed Harries (Worldpay) for a 30-minute Masterclass revealing how agentic AI, smart data, and embedded payments can elevate customer experience to drive exponential growth for your organisation. In a fast-moving, AI-first world, your payment infrastructure can be the difference between growth and decline. This session will show you how to modernise your payments and data strategy to:Improve CX and provide market leading experiencesIncrease acceptance rates and strengthen fraud protectionUnlock smarter insights by connecting payment data to analytics and marketing platformsDrive operational efficiency by adopting the latest innovations in payments

    32 min

  2. 27 OCT

    MW192: Data-Driven Growth - Measuring What Matters to Prove ROI

    In this 30-minute masterclass, we’ll show you how to rebuild confidence in your data and turn insight into action that drives measurable growth.You’ll hear from Mediaworks’ data and strategy specialists on how to: Build a strong measurement foundation to ensure every click and conversion counts.Connect and centralise data to get a single version of truth.Transform insights into decisions that improve ROI and prove marketing’s impact.

    32 min

  3. 3 OCT

    MW191: AI & Black Friday: Smarter Strategies for Peak Sales Performance

    Black Friday has become one of the most significant sales moments in the UK business calendar. Spending in November 2024 reached £11.7 billion, up ~5% on the prior year with actual Black Friday-day sales exceeding £1 billion. It is no longer just a single-day spike many retailers extend offers over weekends full weeks or the entire month of November to maximise early intent and peak performance.In this focused 30-minute Masterclass you will learn how to interpret historical performance and trends to understand peak behaviour how to prepare in advance through feed structure testing and promotion planning how to build creative promotions that stand out and how to manage performance through Black Friday for sustained momentum all with a framework designed to extract maximum value. What You’ll Learn & How AI Amplifies the Opportunity- Gain insight into past Black Friday/peak-season data to predict consumer behaviour traffic and conversion trends while using AI to enhance machine learning.- Learn how to prepare ahead structure campaigns optimise product feeds plan tests and schedule promotions early. We will embrace AI tools that help us automate feed optimisation product recommendations dynamic pricing.- Discover how to create standout promotional creative visuals urgency cues differentiation sustainable/authentic angles. - Use AI-assisted creative production techniques to generative content images and video tools that accelerate output and enable variation testing.- Acquire best practices for performance management during peak pacing budgets monitoring feeds, creating impact in a busy market and balancing real-time reactivity with AI optimisation to drive operational agility and flag issues early.

    33 min

  4. 19 SEP

    MW190: AI Powered Website Growth

    AI is already changing how people search, browse, and buy online. In this 30-minute masterclass, AI Powered Website Growth, our experts show digital teams what actually matters now. You’ll see how AI is reshaping user behaviour and expectations, as well as learn practical ways an AI-powered digital strategy can add value to your site (without gimmicks). Watch the replay to learn how to future-proof your website so it stays relevant, competitive, and conversion-focused in an AI-driven world.

    33 min

  5. 10 SEP

    MW189: Shaping the Future of Water Engagement: How water leaders can thrive under AMP8

    The UK water sector is at a critical turning point. With AMP8 bringing more scrutiny, higher customer expectations, and a demand for transparent change, now is the time for action.On Wednesday 10th September, Mediaworks hosted an exclusive round table with water industry leaders, designed for decision-makers and communicators who want to make a real impact.We explored:✅ Customer-first digital strategies to boost C-MeX performance✅ Value-driven messaging that builds trust and inspires change✅ Inclusive digital platforms for vulnerable and hard-to-reach customers✅ Using insight and innovation to drive long-term performance Watch the recording now to gain practical strategies and strengthen your digital communications.

    56 min

  6. 5 SEP

    MW188: Turning Browsers into Buyers

    In this masterclass, we shared key insights on how to turn your web pages into powerful conversion engines that grab attention, build trust, and move customers from browsing to buying. Knowing how frustrating it can be when visitors are hitting your product pages but leaving without taking action - no enquiry, no sign-up, no sale, we packed this masterclass with real-world examples and practical quick wins, to help turn product pages from ‘look good’ to ‘sell more.' To claim your FREE UX audit, just email mark.robinson@mediaworks.co.uk and we will book you in.

    34 min

  7. 21 AGO

    MW187: Lead Generation Unlocked

    Every marketer knows the frustration - the traffic is flowing, campaigns are working, but the leads just aren’t coming through. Visitors click, browse, and engage… then drop off before taking action. It’s frustrating, makes hitting KPIs a struggle, and often forces extra spend on ads that shouldn’t be needed. The problem isn’t your marketing - it’s what happens after the click. That’s exactly what this 30-minute Web Design & UX Masterclass will help you fix. What You’ll Learn:✅ How to turn healthy traffic into real leads and sales✅ Key tips you can implement immediately to boost conversions✅ Examples of high-performing vs poor-performing forms✅ Why tracking is crucial - and the metrics that really matter✅ The most common barriers that silently kill performance To claim your FREE UX audit, just email mark.robinson@mediaworks.co.uk and we will book you in.

    28 min

  8. 8 AGO

    MW186 | Design to Dominate: Turning User Experience into a Competitive Edge

    Todays episode of our User Experience Masterclass Series zeroed in on one core truth: good design isn’t just about looking good aesthetically, it’s about performing brilliantly.This live webinar, led by David Norris (Chief Operating Officer) and Johnny Pears (UX Director) explored how to create website experiences that not only impress, but convert. Whether you’re a marketing leader, website manager, or part of a digital product team, these are the insights that will help you transform your site into a conversion machine. To claim your FREE design audit, just email mark.robinson@mediaworks.co.uk and we will book you in.

    31 min
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Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

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