54 episodes

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

Nerd Marketing Nerd Marketing

    • Business
    • 4.7 • 58 Ratings

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

    How to Get Customers to Buy Without Discounting

    How to Get Customers to Buy Without Discounting

    Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.

    • 20 min
    Building a Big Brand with a Small Team with Matt Mullenax of Huron

    Building a Big Brand with a Small Team with Matt Mullenax of Huron

    Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.

    • 27 min
    Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch

    Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch

     
    The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss.

    • 25 min
    Making Your Brand Ubiquitous with Katie Hanna of Ka’Chava

    Making Your Brand Ubiquitous with Katie Hanna of Ka’Chava

    How do you stand out in a crowded market? What propelled Ka’Chava’s growth from startup to nine-figure brand? And how are they strategizing around Black Friday? Katie Hanna, director of retention at Ka’Chava, spills some tea on the rocketship business with hosts Drew Sanocki and Michael Epstein.

    • 23 min
    Lessons from 45 Black Fridays in Ecommerce

    Lessons from 45 Black Fridays in Ecommerce

    Together Drew Sanocki and Michael Epstein been through almost 50 Black Fridays. In this episode, they share the big, hard lessons they've learned over the years—not the tactical moves, but principles for winning Black Friday/Cyber Monday. Tune in to learn why brands often lose money on offers, how to avoid bleeding cash on high CPCs, and more.

    • 29 min
    What Successful Ecom Brands Know with Anthony Choe, Founder of Provenance

    What Successful Ecom Brands Know with Anthony Choe, Founder of Provenance

    Why do you need to know your tribe? What makes smart investors buy into an ecommerce business? How should founders approach brand-building? Visionary investor Anthony Choe lets Drew Sanocki and Michael Epstein pick his very large brain. You don’t want to miss the insights in this episode!

    • 26 min

Customer Reviews

4.7 out of 5
58 Ratings

58 Ratings

danielhunternyc ,

A must-listen for e-commerce brands

If you’re a CMO, CEO, ecom founder, etc., an online retailer, you need this podcast. Drew is the real deal, and his guests share useful insights and experiences that brands can apply to their own growth. I really dig it.

Dogluvr72 ,

Drew and Michael are smart dudes but…

This podcast is not up to the par of Drew or Michael. I’ve tried 4 episodes and maaaan this Hanna lady with kachava is the final straw. A vocal fry, uptalker that just shills kachava on the whole show. No meat here. All fluff. She admits she’s new to D2C. Haha! What??? She’s been there less than a year?! Ha. This is a waste of my time boys. Host a show as good as your product, postpilot, please.

DeanSinat ,

More

I just really want more.

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