Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (93)
  • MARKETING
  • UPDATED SEMIWEEKLY

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. The Most Influential Voice In Consumer Insights

    1D AGO

    The Most Influential Voice In Consumer Insights

    Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior. As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time. Shopper insights and strategy have been Devora’s passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She’s also the brains behind the methodology used by Google for their groundbreaking ZMOT research. Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead. She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views. Connect with Devora here: https://www.linkedin.com/in/devorarogers/ https://www.facebook.com/AlterAgents/mentions/?_rdr https://www.instagram.com/alter_agents/?hl=en https://alteragents.com/ Download our FREE Optimize Your LinkedIn Profile Guide here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

    33 min

  2. 4D AGO

    Why You Only Need 30-Minutes Per Day To Succeed On LinkedIn

    If you only had 30 minutes a day to spend on LinkedIn, would you actually know what to do? Most people don’t. They either scroll, overthink, or assume LinkedIn requires hours a day to work. It doesn’t. That is exactly why we put this training together. The premise is simple.....Everyone has 30 minutes. Not hours. Not a perfectly blocked schedule. Just 30 intentional minutes. In this episode, we break down how to use that time to actually move your visibility, presence, and opportunities forward on LinkedIn. Not by doing more. By doing the right things. We walk through how to: Grow your network intentionally without getting connect happy or risking your account - Engage in a way that builds real relationships instead of empty activity - Show up with content that positions you as an expert without posting every day - Avoid the spammy, salesy tactics that give LinkedIn a bad reputation And just as important, we address the one thing most people overlook. Your LinkedIn profile. Your profile is no longer a resume. It is a searchable, SEO driven asset just like a website. If it is not optimized, you are leaving visibility, engagement, and money on the table, no matter how good your content is. LinkedIn works when you treat it like relationship building, not a volume game. Thirty minutes a day is enough if you know where to focus. Small, consistent actions done the right way compound fast. Download our FREE LinkedIn Optimization Guide Here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

    16 min
  3. The #1 Marketing Software Developer

    FEB 5

    The #1 Marketing Software Developer

    Skip Wilson's journey in advertising began at age 16 as a copywriter. Over the years, he founded his own web design business before his career took a pivotal turn at iHeartMedia, where he served as Vice President of Digital Media for over a decade. He then created DRAFT Media Partners, an advertising execution company serving over a hundred clients. A bestselling author and host of "The Advertising Podcast," Skip's company has won two consecutive "Best Marketing Software Developer" awards. Connect with Skip here: https://www.linkedin.com/in/skipwilson/ https://www.facebook.com/draftadvertisingtechnology https://www.instagram.com/draftadvertising/ https://draftmediapartners.com/

    21 min

  4. FEB 2

    LinkedIn Is Fighting Back Against Engagement Pods

    Stop Chasing Fake Engagement. Build Real Conversations. In this episode, I unpack one of the most important updates LinkedIn has shared about authentic engagement and trust on the platform. LinkedIn has clearly reiterated that engagement pods, coordinated commenting, and other forms of artificial interaction violate platform policy and ultimately damage the professional ecosystem. Here is what that means for creators, consultants, and business leaders using LinkedIn for real growth. Real connection matters more than inflated metrics: - Tactics designed to manufacture likes or comments might look good at first glance, but they weaken credibility and long-term visibility. - Authentic engagement is what leads to meaningful conversations, referrals, and revenue. LinkedIn is actively rewarding genuine behavior: - The platform continues to invest in systems that detect inauthentic activity and elevate real discussions. - Content that sparks thoughtful replies and follow-on conversations is what earns reach now. Your audience expects substance, not shortcuts: - If your content resonates, people will engage naturally. - That engagement carries more weight and builds trust with both your network and the algorithm. The takeaway from the training is simple. Create value. Invite conversation. Respond intentionally. Build relationships instead of chasing vanity metrics. That is how authority, visibility, and opportunity are built on LinkedIn in 2026 and beyond. Get started the right way on LinkedIn by downloading our FREE Optimize Your LinkedIn Profile Guide here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

    15 min
  5. Why The Ally Method Is The Best Kept Secret In Sales

    JAN 29

    Why The Ally Method Is The Best Kept Secret In Sales

    The Ally Method™ makes EBITDA the symptom of strong customer systems. Marcus helps PE firms, portfolio operators, and growth leaders stop pipeline theatre, root out revenue leaks, and build growth that compounds. His tools show where renewals are slipping, where expansion is waiting, and how to turn loyalty into advocacy. Backed by behavioural science and real-world sprint-based practice, Marcus helps teams prove impact quickly, reduce churn, and scale renewal-driven revenue with repeatability. Connect with Marcus here: https://www.linkedin.com/in/marcuscauchi/

    26 min

  6. JAN 26

    A Glaring Statistic From LinkedIn's Last Quarterly Report and What It Means

    Commenting is up 24% quarter over quarter on LinkedIn. That number matters more than most people realize. It tells us three very clear things about what’s actually working right now. First: - People are hungry for thoughtful, meaningful conversations. - Quick takes and surface-level posts get seen. - But content that makes people think is what gets talked about. Second: - Who you connect with matters more than how many people you connect with. - When your network is aligned with your ICP or true business allies, engagement becomes natural instead of forced. Third: - Thought leadership and educational content win when it’s created for a specific audience. - Generic content gets scrolled past. - Content that speaks directly to your ICP invites comments, discussion, and real relationships. Here’s the takeaway most people miss: Visibility isn’t the goal anymore. Conversation is. If you want more reach, more trust, and more inbound opportunities, stop chasing volume and start building dialogue with the right people. That’s what this episode breaks down step by step. Don't forget to register for our LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    13 min
  7. The #1 Artist Coach In The World

    JAN 22

    The #1 Artist Coach In The World

    Miriam Schulman is the #1 Artist Business Coach, author of "Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity"( HarperCollins 2023), and host of The Inspiration Place podcast. After leaving her career on Wall Street to become a full-time artist, she built a thriving business and now helps thousands of artists and creative entrepreneurs around the world do the same. Through her signature coaching program, the Artist Incubator, Miriam teaches artists how to price, market, and sell their work with confidence—without relying on social media fame. Her work has been featured in publications such as Forbes, The New York Times, and Igniting Creativity. Today, she’s recognized as the leading voice helping artists turn their passion into a profitable business while staying true to their creative vision. Connect with Miriam here: https://www.linkedin.com/in/schulmanart/ https://www.facebook.com/schulmanart https://www.instagram.com/schulmanart/ schulmanart.com Don't forget to register for our LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    35 min

  8. JAN 19

    The 3 Silent Sales Gaps Blocking Your Revenue Growth

    Most coaches don’t have a content problem. They have a conversion problem. They’re showing up. They’re posting. They’re “doing the work.”And yet… revenue isn’t scaling. Here’s what’s really happening behind the scenes 👇 Gap #1: You’re winging the buyer journey - Great content without a clear path leads to confusion, not clients.- If people don’t know what comes after awareness, they stall. The fix: - Create a simple, intentional buyer journey that guides someone from“I like this” → “I trust this” → “I’m ready to buy.” Gap #2: You’re stuck in creation mode - When all your energy goes into posting, there’s no time left to sell. - And sales don’t happen by accident. The fix: - Block time for follow-up and conversations - Use reminders instead of relying on memory - Repurpose content instead of constantly reinventing it Gap #3: Your offer isn’t sales-ready - Even amazing offers fail when the messaging assumes too much. The fix: - Audit your sales page, bio, and recent posts like you’re brand new. - If someone knows nothing about you, is the next step obvious? Visibility without conversion leads to burnout. Clarity creates momentum. Systems create scale. If your sales feel stuck even though you’re consistent, this is where to look first. Don't forget to sign up for our Amateur to Expert 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    19 min
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4.9
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93 Ratings

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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