Networking and Marketing Made Simple

Scott Aaron

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. MAR 30

    Huge Update To LinkedIn Live and Live Events

    What if the way you’ve been going live on LinkedIn… is about to completely change? Starting June 22, 2026, there’s a major update to LinkedIn Live that every creator, coach, and service professional needs to understand: You will no longer be able to go live spontaneously. Every live video must be scheduled in advance. Now, before you think this is a limitation… It’s actually a massive opportunity if you use it the right way. Here’s what this update unlocks: • A dedicated event page to promote your live event in advance • Multiple notifications sent to your audience before and during your event • Visibility into exactly who attended your live • The ability to follow up and start real conversations afterward • Theatre mode so viewers can stay engaged while multitasking In short, LinkedIn is turning live video into a lead generation and relationship-building tool… not just a broadcast feature. And the best part? You can still go live on short notice. You just need to schedule it first, even if it’s only minutes before. Here’s how we recommend doing it: Use tools like StreamYard (my personal preference), Restream, or Riverside. With StreamYard, you can click “create announcement,” which automatically sets up your LinkedIn event for you. That means you can: • Pre-record your content • Schedule it strategically • Build anticipation before you even go live This isn’t a restriction. It’s LinkedIn giving you more control, more visibility, and more opportunity to turn viewers into conversations. The question is…Are you going to treat your live videos like random broadcasts… Book a call to learn how to claim one of our VIP Pre-Enrollment spots for our year-long group coaching mastermind called Expert Authority here: https://scottaaron.as.me/expertauthorityconsult ....and register for our next high-level 5-day LinkedIn workshop here: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop

    12 min
  2. MAR 16

    3 Ways To Stand Out On LinkedIn

    Want to stand out on LinkedIn without posting every single day? Most professionals think visibility on LinkedIn comes from doing more. - More posts. - More connections. - More messages. But the truth is, standing out on LinkedIn isn’t about doing more.It’s about doing the right things intentionally. In this episode, I break down 3 simple ways to stand out on LinkedIn that many professionals overlook. First, optimize your profile background banner. Your banner is prime real estate on your profile. It should clearly communicate who you help, how you help them, and the value you provide. When someone lands on your profile, they should instantly understand what you do. Second, gather LinkedIn recommendations. Recommendations provide powerful social proof. They validate your expertise through the voices of clients, colleagues, and partners who have experienced your work firsthand. Third, create thought leadership content. Sharing insights, experiences, and perspectives positions you as someone worth listening to. When you consistently provide value, people begin to see you as the expert in your space. When these three things work together, something powerful happens. - Your profile attracts the right people. - Your credibility increases. - And your content builds trust with your audience. If you want to stand out on LinkedIn, focus less on doing everything and more on doing these three things well. Don't forget to register for our FREE LinkedIn Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    13 min
4.9
out of 5
93 Ratings

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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