Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (93)
  • MARKETING
  • UPDATED SEMIWEEKLY

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. 21H AGO

    The 3 Most Misleading LinkedIn Myths You Are Being Told

    There’s a lot of bad advice being shared about LinkedIn right now. And honestly? Some of it is costing people their time, money, credibility… and even putting their accounts at risk. That’s exactly why I recorded today’s episode. Not to call people out. But to protect people from falling for tactics that don’t work anymore. Here are 3 of the biggest LinkedIn myths I’m seeing right now: 1. “You can generate hundreds or thousands of leads a month on LinkedIn.” No, you can’t. At least not in the way most people are advertising it. A connection request is not a lead. - A lead is a real conversation. - A booked call. - An actual opportunity. The math alone doesn’t support the claims people are making. 2. “Just post consistently, and the content itself doesn’t matter.” This is among the worst pieces of advice I have seen. LinkedIn does not reward random content. It rewards relevant content. - Content that teaches. - Content that solves problems. - Content that creates thought leadership. - Content that leaves your audience better after reading it. Posting just to “check the box” is not a strategy. 3. “Engagement pods help beat the algorithm.” Nope. LinkedIn has openly discussed cracking down on repetitive engagement activity. And beyond that…Fake engagement does not build real business relationships. Vanity metrics don’t pay the bills. Meaningful conversations do. The truth is this: There are no shortcuts on LinkedIn. - No hacks. - No secret loopholes. - No magic automation. The people getting results are building trust through quality content, strategic conversations, and consistency over time. That’s what actually works. Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: ⁠https://www.thetimetogrow.com/ecsposttemplates

    15 min
  2. The #1 Strategist for Non-Profits and Social Impact Leaders

    3D AGO

    The #1 Strategist for Non-Profits and Social Impact Leaders

    Isabel Perez-Doherty is a development strategist and social impact leader who empowers non-profits and purpose-driven leaders and organizations to move from overwhelmed institutional chaos to systemized, sustainable scale and predictable fundraising success. Isabel is the Founder of IPD Impact Consulting and a multilingual social impact leader with over 20 years of experience driving large-scale change across Canada, Europe, and Latin America. As a former National Director of Fund Development (CMHA) and Director of Philanthropy (Right to Food & YWCA Canada), she has mobilized over $100 Million in philanthropic investment and successfully built national fundraising programs that generated six-figure revenue growth. A recipient of the 2024 - 10 Most Influential Hispanics in Canada recognition, Isabel leverages her systemic and multicultural perspective to show organizations and leaders how to architect strategy, build resilient capacity, and translate complexity into clear, high-impact human action. She is a dedicated advocate focused on advancing equity for racialized newcomer women. Isabel is a mother, life partner, sister, friend and much more to many in her communities. Connect with her here: linkedin.com/in/isabelperezdoherty https://www.facebook.com/isabel.perezdoherty https://www.instagram.com/isabelperezdoherty_impact/ www.ipdimpactconsulting.com Don't forget to download our FREE LinkedIn Post Template Guide here: https://www.thetimetogrow.com/ecsposttemplates

    21 min

  3. MAY 11

    Your LinkedIn Messaging Is The Issue...Not Your Content Itself

    One of the biggest realizations I’ve had about LinkedIn recently is this:Most people don’t have a content problem.They have a messaging problem.I see people posting consistently…- Creating videos…- Running polls…- Sharing carousels and newsletters…But the message inside the content is not connecting with the audience they actually want to attract.That’s the difference.LinkedIn is not about posting just to stay visible.It’s about creating content with a clear purpose:- Solving real problems- Addressing real struggles- Sharing real experiences- Building know, like, and trustIf your audience cannot quickly understand:- Who you help- What you help them solve- Why your insight matters…the content will not convert into conversations.One thing I’ve noticed from my recent content is this:The posts performing the best are not the “perfect” ones.They are the relevant ones.- The polls asking specific questions.- The case studies.- The infographics breaking down problems people are actively struggling with.- The trainings that provide practical action steps.That is what creates engagement.- Not random posting.- Not trendy content with no substance.- Not posting more just for the sake of frequency.Quality and relevance will always outperform noise.Your LinkedIn content should make your audience feel understood while also positioning you as the trusted expert who can help them move forward.So before your next post, ask yourself:Is this content actually helping someone solve a problem…Or am I just posting to post?   Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: ⁠https://www.thetimetogrow.com/ecsposttemplates

    13 min
  4. The #1 Conversion Copywriter and Messaging Strategist in The World

    MAY 8

    The #1 Conversion Copywriter and Messaging Strategist in The World

    Nicole Elliott is a conversion copywriter and messaging strategist who crafts human-sounding, non-salesy sales copy for entrepreneurs who want to sell without the sleaze (or excessive exclamation points). Over the past decade, she’s developed launch campaigns, sales pages, and websites for industry-leading brands like Strategic Coach, Hello Audio, and Entreprenista. Her signature 3-Step Human-First Messaging Approach weaves together strategic audience insight and authentic brand voice to create copy that connects and converts. When not writing for clients, Nicole is probably getting lost somewhere on the globe (she's visited 100+ countries and territories and lived in half a dozen), learning languages (she speaks somewhere between 3 and a 1/2 and 5, depending on the day and on how much coffee she has had), or teaching the occasional English as a Second Language class. Connect with Nicole here: https://www.linkedin.com/in/nicole-elliott-copywriter/ https://www.linkedin.com/in/nicole-elliott-copywriter/ https://www.linkedin.com/in/nicole-elliott-copywriter/ https://www.nicoleelliott.co/ Don't forget to download our free LinkedIn High-Impact Post Template Guide here: https://www.thetimetogrow.com/ecsposttemplates

    28 min

  5. MAY 4

    Why People See Your LinkedIn Content… And Aren’t Reaching Out?

    People are seeing your content…But they’re not reaching out. And it’s not because your content isn’t good enough. It’s because there’s no bridge between visibility and conversation. Most people post… and wait. They assume the right people will just message them when they’re ready. That rarely happens. Here’s what’s actually missing: You’re not continuing the conversation with the people already engaging. - The likes -The comments. -The poll votes. -The silent viewers. Those are warm touchpoints. That’s where the opportunity is. Instead of waiting… Start reaching out. -Not to pitch. -Not to sell. -But to connect based on the content they already showed interest in. Your content creates awareness. Your conversations create clients. Are you waiting for people to come to you… Or are you starting the conversation? Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: https://www.thetimetogrow.com/ecsposttemplates

    12 min
  6. The Go-To Publicist To Make You Headline News

    MAY 1

    The Go-To Publicist To Make You Headline News

    KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and the forthcoming Pitchworthy (January 2026), a modern guide to building lasting visibility and authority. Connect with KJ here: www.linkedin.com/in/kjblattenbauer www.facebook.com/kjblattenbauer www.instagram.com/kjblattenbauer www.hearsaypr.com Don't forget to book a call with us here to find out about taking one of our final spots in our year-long group coaching mastermind, Expert Authority, which helps coaches, consultants, and service pros grow and scale their business here: https://scottaaron.as.me/expertauthorityconsult

    26 min

  7. APR 27

    The Best Uses For LinkedIn Polls

    Are you actually using LinkedIn polls to grow your business… or just to get a few extra likes?   Most people treat polls like a quick engagement hack.   But when used the right way, they become one of the most powerful tools for market research, content creation, and lead generation on LinkedIn.   Here are the 3 best uses for LinkedIn polls:   Use polls for deeper market research Stop guessing what your audience needs.   Ask them.   What are they struggling with? What’s working? What’s not?   Your audience will tell you exactly what they want help with… You just have to allow them to share.   Turn your poll results into content This is where most people drop the ball.   They run a poll, get responses, and move on.   Instead, take that data and create content around it.   If 60% of your audience says they’re struggling with lead generation, that becomes your next post. If a majority says something isn’t working, speak directly to that.   Your best content ideas are already sitting in your poll results.   Use polls as lead generation machines This is the part that changes everything.   Every vote is a signal. Every like, comment, and reshare is an opportunity.   These are warm people.   They already know who you are and have engaged with you.   Start conversations with them, not pitches.   “Hey, I saw you voted on my poll about [topic], curious what’s been your biggest challenge with that?”   That’s how relationships start. That’s how conversations happen. That’s how clients are created.   If you’re not using polls this way, you’re not just missing engagement…   You’re missing real opportunities. ⁠ Book a call with us to learn about our intimate group coaching mastermind for coaches, consultants, and service professionals called Expert Authority, for those who want to scale and grow by using the link below.   https://scottaaron.as.me/expertauthorityconsult

    12 min
  8. One Of The Top Reinvention Coaches In The World

    APR 23

    One Of The Top Reinvention Coaches In The World

    Learn more about Brian here: I used to think success meant pushing through. I had the title, the team, the 4.8 Glassdoor rating. On paper, it looked like I’d made it. But one morning, staring at a packed calendar of meetings, check-ins, and dashboards, it hit me—I didn’t see myself anywhere in the day ahead. That moment cracked something open. It wasn’t a breakdown. It was a wake-up call. I wasn’t burned out. I was misaligned. For years, I followed the script: lead well, stay loyal, don’t rock the boat. But inside, I was drifting—further from purpose, further from peace. And I realized: if I kept pushing through week after week—deadlines, deliverables, and decisions—I’d lose the man my wife married… the father I wanted to be… the leader I could’ve become. So I got clear. I built what I couldn’t find in the systems around me: a strategy grounded in values, not just performance. A framework to help high-achieving men stop reacting and start designing what comes next—with intention, profit, and alignment. Today, that framework powers Janus Life Coaching. I work with successful professional men who are ready for a new chapter—but don’t know how to turn restlessness into a plan. I help them recalibrate, reconnect with what matters, and make a confident next move. If you’ve ever thought, “I can’t stay here… but I don’t know where to go,” This is your moment. Let’s build a map that actually fits your life, your truth, and your leadership. https://januslifecoaching.com/ Don't forget to sign up for our LinkedIn workshop here: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop

    22 min
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About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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