Next Level Practices

Influx Marketing
  • 5.0 (5)
  • Marketing
  • Updated Daily

Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.

  1. E62. Building a Practice That Supports Your Life with Dr. Korous Azar

    32m ago

    E62. Building a Practice That Supports Your Life with Dr. Korous Azar

    Erica Crawford sits down with Dr. Korous Azar, a Thousand Oaks plastic surgeon known for his expertise in facial rejuvenation, to discuss the intersection of specialization, innovation, and work-life balance. Together, they explore how intentional practice design can create better outcomes for both patients and providers. Dr. Azar shares how focusing on high-value procedures, prioritizing quality over volume, and continually investing in new technologies have shaped his approach to practice growth. He explains why creating exceptional patient experiences often requires adding value beyond the procedure itself and how innovation continues to play an important role in maintaining high standards of care. The conversation also explores the growing influence of AI in healthcare marketing and patient decision-making. Dr. Azar and Erica discuss how specialization is becoming increasingly important in an AI-driven world, why platforms are rewarding expertise, and how practices can position themselves for long-term success as technology continues to evolve. Most importantly, Dr. Azar offers an honest perspective on balancing the demands of a surgical career with family life, demonstrating how building the right practice can create the freedom to succeed professionally while remaining present for the people who matter most. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    12 min
  2. E61. Why Marketing Principles Still Matter in the Age of AI with Spencer Lynch of Influx Marketing

    1h ago

    E61. Why Marketing Principles Still Matter in the Age of AI with Spencer Lynch of Influx Marketing

    Recorded live at The Aesthetic Meet 2026 in Boston, Max Baybak sits down with Spencer Lynch, Lead Social Ads Manager at Influx Marketing, to discuss the rapidly evolving world of Meta advertising and what aesthetic practices need to understand to stay ahead. From recent algorithm changes to the growing role of AI-driven ad delivery, Spencer explains why successful marketing still comes down to understanding people, building trust, and delivering the right message at the right time. They explore how Meta's advertising platform has shifted away from traditional audience targeting and toward creative-driven performance. Spencer shares why practices should focus less on chasing attribution metrics and more on understanding the patient journey, creating content for different stages of the decision-making process, and developing campaigns that build awareness long before a patient books a consultation. The conversation also covers common mistakes aesthetic practices make with paid advertising, the difference between destination and gateway procedures, how email acquisition can outperform direct conversion campaigns, and why storytelling often produces stronger results than promotional offers alone. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    45 min
  3. E60. Building a Practice Around Your Expertise with Dr. Carey Campbell

    2h ago

    E60. Building a Practice Around Your Expertise with Dr. Carey Campbell

    Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with facial plastic surgeon Dr. Carey Campbell to discuss her recent transition from a large practice in Memphis to a growing aesthetic-focused practice in Philadelphia. Together, they explore the professional and personal considerations behind making a major career move and what it means to build a practice centered around specialization, patient experience, and long-term growth. Dr. Campbell shares how her practice evolved toward facial surgery, why she was drawn to a more boutique, concierge-style model, and how creating a highly specialized patient experience has helped attract patients from across the country. She also offers candid insights into balancing a demanding surgical career with family life, the importance of support systems, and why she is optimistic about the growing number of women entering plastic surgery and leadership roles throughout the industry. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    14 min
  4. E59. Scaling Through Specialization with Dr. Ran Stark

    3h ago

    E59. Scaling Through Specialization with Dr. Ran Stark

    Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Philadelphia plastic surgeon Dr. Ran Stark for a conversation on specialization, practice growth, and the evolving landscape of aesthetic medicine.  Drawing from his own experience building a thriving practice, Dr. Stark explains how focusing on core strengths while strategically expanding through additional providers has created new opportunities for growth and patient care. The discussion dives into the role of board certification, advanced surgical training, and why expertise remains one of the most important factors patients should consider when choosing a provider. Dr. Stark shares his perspective on the growing crossover between specialties and why maintaining high standards of education and experience is critical for both patient outcomes and the reputation of the industry. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    16 min
  5. E58. Redefining Aesthetics as Preventative Healthcare with Dr. Armando Davila

    4h ago

    E58. Redefining Aesthetics as Preventative Healthcare with Dr. Armando Davila

    Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with Pittsburgh plastic surgeon Dr. Armando Davila for a thought-provoking conversation on the future of aesthetics, wellness, and preventative healthcare. Together, they explore why the industry's biggest opportunity may not be the next trending treatment, but a fundamental shift toward proactive care and long-term health optimization. Dr. Davila challenges the common perception that aesthetic medicine is purely cosmetic, arguing instead that skin health, appearance, and wellness are deeply connected. He shares his perspective on why the best aesthetic outcomes have always been natural-looking, how social media has distorted public perception of plastic surgery, and why "aging gracefully" doesn't have to mean ignoring available tools and treatments. Whether you're a practice owner, provider, or industry leader, this episode offers valuable insight into where aesthetic medicine is heading—and why the future may be less about beauty and more about helping patients live healthier, more confident lives. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    15 min
  6. E57. Live at MSS 2026 with Shannon Blake of Podium

    May 4

    E57. Live at MSS 2026 with Shannon Blake of Podium

    In this episode of Next Level Practices, host Max Baybak sits down with Shannon Blake of Podium to discuss how the company is evolving its platform to meet the changing needs of modern practices. Shannon shares how Podium's new AI-powered agent can help practices automate communication, improve responsiveness, and create a more seamless patient experience. They also explore how these innovations are being applied specifically within the field of aesthetics, where speed, personalization, and engagement are key. Shannon highlights how AI-driven tools can support practice growth while freeing up staff to focus on higher-value interactions, pointing to a future where technology plays an even more central role in patient connection. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    15 min
  7. E56. Live at MSS 2026 with Dr. Mark Tager

    May 4

    E56. Live at MSS 2026 with Dr. Mark Tager

    In this episode of Next Level Practices, host Max Baybak sits down with Dr. Mark Tager to explore the intersection of communication, leadership, and patient trust in the aesthetics industry. Dr. Tager shares his perspective on how providers can strengthen patient relationships through more effective messaging, emotional intelligence, and a deeper understanding of the patient experience. They also discuss how refining communication strategies can lead to better outcomes, stronger loyalty, and a more differentiated practice. Dr. Tager offers thoughtful insights on how small shifts in approach can have a meaningful impact on both patient satisfaction and overall practice success. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    24 min
  8. E55. Live at MSS 2026 with Terri Ross of Terri Ross Consulting

    May 4

    E55. Live at MSS 2026 with Terri Ross of Terri Ross Consulting

    In this episode of Next Level Practices, host Max Baybak sits down with Terri Ross to discuss her ongoing impact as a leader and trusted voice in the aesthetics industry. Terri shares what she’s been working on, from advising and scaling high-performing practices to helping providers refine their business strategy, optimize operations, and drive sustainable growth. They also highlight Terri’s continued success as a pillar of the aesthetics community, with a focus on elevating industry standards and empowering practices to reach their full potential. Her insights reflect years of experience and a deep understanding of what it takes to build a thriving, future-focused aesthetic business. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

    15 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.

Information

  • Creator
    Influx Marketing
  • Years Active
    2020 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © 2026 Next Level Practices
  • Show Website
    Next Level Practices

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