Next Up with Adam Breneman

Front Office Sports
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On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.

  1. From 2–10 to SEC Contender: Jeff Lebby’s Mississippi State Rebuild

    5D AGO

    From 2–10 to SEC Contender: Jeff Lebby’s Mississippi State Rebuild

    This week on Next Up with Adam Breneman, Mississippi State Head Coach Jeff Lebby joins the show to talk about the journey of rebuilding a program in the heart of the SEC. From taking over a team that had seen four head coaches in five years, to bringing in more than 60 new players and creating instant belief, Lebby opens up on how he’s building stability and momentum in Starkville. He shares what it means to shape the identity of Mississippi State Football around effort, physicality, and execution, and why he leans on tempo and explosiveness to make opponents “defend every blade of grass.” We dive into recruiting battles in the South, the role football plays in growing the Starkville community, and why alignment with the administration has been critical to the program’s rise. Coach Lebby also reflects on the lessons from a 2–10 season, the importance of preparing his players for life beyond football, and his personal “why” that keeps him grounded through it all. It’s a candid look at what it takes to build a program in today’s college football. PRIZEPICKS: Get $50 in lineups when you play $5 with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro :50 - Reflections of first years at Mississippi State 2:24 - First adjustments when taking Head Coaching job 3:32 - Why Mississippi State 4:40 - First year at Mississippi State 6:45 - Momentum at Mississippi State 7:54 - Getting buy-in from transfer portal players 10:25 - Reflecting on 2-10 year 11:40 - Identity of Mississippi State Football 12:28 - Investment from University into football program 13:47 - Spring ball 14:40 - Installing Coach Lebby’s Offense 15:47 - Talent acquisition at Mississippi State 17:07 - Tennessee matchup preview 18:00 - Locker room after beating ASU 18:49 - Dealing with outside noise 19:46 - Approach to analytics 20:53 - Day in the life 22:48 - Growth of Starkville 23:37 - Preparing players for life after football 24:47 - Traits Coach Lebby looks for in young coaches 25:53 - Non-negotiables for recruits and portal players 26:45 - Coach Lebby’s Legacy 27:20 - Future of Mississippi State 28:07 - Coach Lebby’s why On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    29 min

  2. SEP 23 · BONUS

    Most Replayed Moment: Inside James Franklin’s Biggest Hire at Penn State

    Watch the full episode with James Franklin: https://youtu.be/xPES1GMZl50 Everyone wanted Jim Knowles. Ohio State. Notre Dame. Oklahoma. But James Franklin and Penn State got it done. When the best defensive coordinator in college football hit the market, Franklin didn’t hesitate — and it changed everything. This wasn’t luck. It was leadership. It was having the right people — like Pat Kraft — and the right support behind the scenes to win the battles that matter most. For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    7 min
  3. The Congressman Trying to Save College Football

    SEP 18

    The Congressman Trying to Save College Football

    This week on Next Up with Adam Breneman, Congressman Russell Fry joins the show to talk about the SCORE Act, his bipartisan proposal to bring stability back to college athletics. Fry explains why the current NIL and transfer portal landscape feels like the Wild West, and how the SCORE Act aims to create a single national standard. We dive into what the bill means for athletes, schools, and fans: protecting student-athletes from predatory agent contracts, ensuring financial education, preserving Olympic and non-revenue sports, and guaranteeing that players can profit from their name, image, and likeness. The conversation also covers why athletes should remain student-athletes rather than employees, the balance between revenue sharing and true NIL deals, and the NCAA’s future role if the legislation passes. Congressman Fry shares his perspective as a lifelong South Carolina sports fan, and why he believes this bill is crucial to saving the future of college sports. PRIZEPICKS: Get $50 in lineups when you play $5 with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE HERE:  https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM:  INSTAGRAM |  https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro 1:34 - South Carolina Football 2:09 - Why College Athletics matter so much 3:28 - Congressman Fry’s journey 4:20 - Breaking down the SCORE Act 6:16 - Pillars of the SCORE Act 8:06 - How the SCORE Act Affects Agents 10:14 - Salary cap vs true NIL 11:51 - President Trump’s support on the SCORE Act 12:56 - Student-Athletes as employees 14:32 - Feedback on the SCORE Act 15:46 - SCORE Act in Congress 16:42 - Most consistent pushback on the SCORE Act 17:27 - Misconceptions about the SCORE Act 18:08 - NCAA’s role in SCORE Act 19:10 - Implementation of SCORE Act 20:30 - Watching college athletics change 21:49 - Giving student-athletes a voice 22:56 - Why the SCORE Act matters 23:53 - Charlie Kirk On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.  Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.  Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    26 min

  4. SEP 16 · BONUS

    Most Replayed Moment | What Manny Diaz Learned Behind the Scenes at Penn State

    The structure. The discipline. The standard — every single day. Manny Diaz saw it up close under James Franklin at Penn State. Not just talk about toughness and culture. A masterclass in how to live it. Diaz broke it down on Next Up. Watch the full episode: https://youtu.be/XZQ3WPnFoX4 For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    4 min
  5. Inside Ohio State’s $18 Million NIL Game Plan

    SEP 11

    Inside Ohio State’s $18 Million NIL Game Plan

    Ohio State Athletic Director Ross Bjork joins Adam Breneman for a candid, wide-ranging conversation on leading one of the biggest brands in college sports. Bjork reflects on his first days in Columbus—pinch-yourself moments in the same department as Woody Hayes and Jesse Owens—while laying out how he’s protecting a strong culture and modernizing the Buckeyes’ athletic department for what’s next. The episode digs into his overlap with Gene Smith and the simple advice that set the tone, the confidential process behind landing the Ohio State job, and first impressions of Ryan Day’s leadership and locker-room culture. Bjork walks through his game-day routine—from Skull Session to the AD suite to the sideline—and why he wants to feel the emotion right alongside fans and players. Bjork explains Ohio State’s approach to revenue sharing and NIL, including how they allocated $18M across sports, why the next arms race is building the NIL infrastructure itself, and how donor strategy and facilities now balance performance, recovery, and revenue generation. He also shares his view on the future of governance in college athletics, the College Sports Commission, potential federal legislation, and what smart playoff expansion could look like. We wrap with his hiring philosophy, the best part of the job, lessons from Western Kentucky, and his “why”: giving young people the chance to reach their full potential through sport. PRIZEPICKS: Get $50 in lineups when you play $5 with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro 1:53 - First Days as Ohio State AD 3:40 - First Changes at Ohio State 6:18 - Advice from Gene Smith 7:31 - Process of getting Ohio State AD job 13:18 - First impression of Ryan Day 17:04 - Game Day as Ohio State’s AD 20:35 - Improving the Ohio State Football program 22:35 - NIL and Revenue Sharing 28:30 - Future governance of college sports 31:16 - How many teams in CFP? 33:27 - Hiring coaches as an AD 35:04 - Best part of the job 36:00 - Advice to Ross at Western Kentucky 37:04 - Ross Bjork’s why On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    39 min

  6. SEP 9 · BONUS

    Most Replayed Moment: How Drake Lindsey Won the Gophers’ QB1 Job

    Drake Lindsey wasn’t supposed to be here. An underrated recruit from Arkansas with no SEC offers - now he’s the starting quarterback at Minnesota, leading a Big Ten offense at just 19 years old. We talked about his rise, the mindset shift that changed everything back in January and what it really takes to walk into a locker room and earn the respect to lead it. Watch the full interview here: https://youtu.be/jSyuZFPP_SQ For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    7 min
  7. A Blueprint to Save College Athletics: Add More Athletes

    SEP 4

    A Blueprint to Save College Athletics: Add More Athletes

    College sports are changing… fast. IMG Academy CEO Brent Richard and Drew Weatherford (Weatherford Capital co-founder, former FSU QB, FSU Board of Trustees) join Adam at IMG Academy to lay out a simple, bold solution: Add More Athletes. Instead of cutting “non-revenue” sports, expand roster spots and create JV/“varsity-lite” teams—an on-campus farm system that develops talent, reduces portal chaos, and adds revenue. We dive into the House settlement, NIL, the SCORE Act, Title IX implications, tuition economics (why “non-revenue” is a broken label), and a 2035 vision where football may operate outside the NCAA while the rest of college athletics becomes more local, developmental, and educational. If you care about athletes, coaches, or college campuses thriving, this conversation is the blueprint. PRIZEPICKS: Get a $50 bonus from PrizePicks with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro 3:24 - When Brent knew there needed to be a change in college sports 4:56 - Drew’s perspective on the new era of college sports 7:45 - Brent Richard’s background and career path 11:05 - Drew Weatherford’s background and career path 13:33 - Advice to student-athletes that are interested in entrepreneurship 15:43 - Financial literacy at IMG Academy 17:46 - Bren’t favorite moment as CEO at IMG Academy 22:11 - Making the transition from high school to college easier 23:18 - Drew and his company investing on youth sports 26:05 - Add More Athletes initiative 30:30 - Implementing Add More Athletes at universities 39:45 - Add More Athletes makes the Transfer Portal less chaotic 45:38 - Olympic sports in college 51:50 - Conversations with administrators about Add More Athletes 53:20 - Implementing Add More Athletes legislation 57:00 - Dealing with big change in college sports 1:05:07 - Who needs to support Add More Athletes 1:07:52 - General public being in support of Add More Athletes 1:08:44 - Most pivotal moment of Drew’s career 1:12:36 - Brent on Overcoming Adversity 1:19:15 - Teaching belief in yourself at IMG 1:20:45 - Advice to younger Brent and Drew On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    1h 24m

  8. SEP 2 · BONUS

    Most Replayed Moment: How “Row The Boat” Transformed Minnesota Football | P.J. Fleck

    “Row The Boat” isn’t a slogan. It’s the heartbeat of Minnesota football. P.J. Fleck opens up on how it was born from tragedy, why it resonates so deeply, and how it’s transformed the culture of Gopher football. Full episode with P.J. Fleck: https://youtu.be/B2dB6RcETKs For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

    6 min
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5
out of 5
105 Ratings

About

On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.

Information

  • Creator
    Front Office Sports
  • Years Active
    2023 - 2025
  • Episodes
    122
  • Rating
    Clean
  • Copyright
    © Front Office Sports
  • Show Website
    Next Up with Adam Breneman

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